Betsson Group

Betsson Group wins 2 awards at El Ojo Iberoamerica Festival

Published

4 years ago

November 26, 2021

Latin America’s main award recognises BetssonFC’s launch campaign in Brazil, with Gold and Silver awards in two categories.

Betsson Group won two awards at the El Ojo Iberoamerica Festival – the most important marketing and creativity award ceremony with a Latin perspective in the world – held in Argentina on November 24th. The winning campaign was created for the launch of BetssonFC, Betsson’s fantasy game in Brazil. The goal of the award-winning campaign was to generate buzz and boost engagement in Betsson and Íbis Sport Club (known as “The Worst Team in the World”) in social media.

Entitled “Everyone can play with the best in the world. Even you,” the campaign motivated the soccer community to find out who was behind the biggest sponsorship in the Club’s history. It also featured digital pieces, the collaboration of influencers, and a movie starring the players, which was shot at the Arena Pernambuco, in Recife, Brazil.

“Designed for the launch of our fantasy game in Brazil, the campaign was perfectly in line with Betsson’s culture of supporting sports around the world,” explains Andre Gelfi, Betsson’s managing partner in Brazil. “Ibis was not randomly chosen. The team has built all its popularity with good humor, in a light and relaxed way, and is very well regarded by the whole soccer community. We are happy that this partnership has yielded such a special recognition”, he adds.

During the El Ojo Iberoamerica Festival, Betsson Brazil’s campaign surpassed other shortlisted campaigns from countries like Peru and the United States, as well as Brazilian campaigns of well-renowned brands from other industries. The Festival’s 24th edition received 2,317 entries for these awards.

El Ojo Iberoamerica has been held since 1998 and is the first international festival with a Latin approach and perspective on creativity, communication and entertainment. The festival is one of the most recognised in the world and the leading one in Latin America.

Betsson Group

Betsson Group Secures Ace of Innovation at the Evolution Awards 2026 – Colombian Market Edition

Published

10 hours ago

April 15, 2026

GamingAmericas.com

betsson-group-secures-ace-of-innovation-at-the-evolution-awards-2026-–-colombian-market-edition

At this year’s GAT Expo in Cartagena, Betsson Group was honoured with the Ace of Innovation award during an exclusive event hosted by Evolution LATAM, dedicated to the Colombian market.

As part of the program of the event, Evolution LATAM shared valuable insights drawn from more than two decades of industry experience. The session explored key performance drivers and strategic triggers that consistently deliver strong revenue growth across the region.

The evening culminated in the Evolution Awards 2026 – Colombian Market Edition, a ceremony recognising the outstanding achievements, commitment, and performance of operators throughout 2025. Winners were selected based on a comprehensive evaluation of their operational excellence and business results across the year. The awards featured six categories, each celebrating a distinct area of industry leadership.

Betsson Group received the Ace of Innovation award in recognition of its continuous efforts to challenge the status quo through forward-thinking strategies across product, user experience, and operations – driving meaningful competitive advantage in the market.

This award specifically highlighted Betsson’s bold and creative activation featuring its brand ambassador and legendary Colombian goalkeeper, René Higuita. This standout campaign set a new industry benchmark by seamlessly integrating traditionally separate verticals into a cohesive and engaging Live Casino experience.

This recognition reinforces Betsson Group’s commitment to innovation and its ability to deliver impactful, locally relevant experiences that resonate with audiences while raising the bar for industry standards in Colombia and beyond.

The post Betsson Group Secures Ace of Innovation at the Evolution Awards 2026 – Colombian Market Edition appeared first on Americas iGaming & Sports Betting News.

Betsson Group

Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026

Published

2 weeks ago

March 31, 2026

Wladimir P.

betsson-group-shortlisted-in-11-categories-at-the-italian-gaming-awards-2026

Betsson Group has been shortlisted in 11 categories at the Italian Gaming Awards (IGA) 2026, taking place in Rome on 14 April as part of the Italian Gaming Expo & Conference (IGE) 2026, held on 14–15 April.

The awards celebrate excellence across the Italian gaming industry, recognising best practices, innovation and leadership. Winners are selected through an independent evaluation by a jury of industry experts via a dedicated voting process.

Betsson Group nominations include:

• Best Betting Operator – Betsson Group

• Best Casino Games Operator – StarCasinò

• Best Executive Leadership – Stefano Tino, Managing Director Southern Europe at Betsson Group

• Best Marketing Campaign – Betsson.Sport

• Best Mobile Operator – Betsson Group

• Customer Care – Betsson Group

• Diversity & Inclusion Award – Betsson Group

• ESG Compliance Award – Betsson Group

• HR Award: Employer of the Year – Betsson Group

• Operator of the Year – Betsson Group

• Responsible Gaming – Betsson Group

These nominations highlight Betsson Group’s continued focus on innovation, operational excellence and delivering a high-quality customer experience.

IGE 2026 brings together key stakeholders from across the Italian gaming ecosystem to explore the future of the industry, with a focus on technological innovation, sustainability and responsible growth.

Across two days, the conference will feature panels, discussions and networking opportunities involving representatives from institutions, ADM (Customs and Monopolies Agency), licensees, technology providers, associations and academia.

The post Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Aurimas Šilys

REEVO Announces Partnership with Betsafe

Published

2 months ago

February 17, 2026

Wladimir P.

reevo-announces-partnership-with-betsafe

REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.

Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.

Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.

This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.

Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”

Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”

The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.