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SOFTSWISS Shares Customer Satisfaction Survey Results

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SOFTSWISS conducted a large-scale survey in which it assessed customer satisfaction. The survey was conducted by the marketing research leader Kantar Ukraine on behalf of SOFTSWISS. The results show that one of SOFTSWISS’ key differentiators is top-level customer service, which distinguishes the company on the market among competitors.

The survey was conducted from August until September 2021. Its main objectives were to discover which key features and product characteristics are of crucial importance to clients, understand their expectations and measure their satisfaction with SOFTSWISS and its competitors’ products and services.

Among the most important characteristics when choosing a company to cooperate with, respondents pointed out (on a scale of 1-10, where 1 is least important and 10 is most important): 

  • Prompt response and quick problem resolution (9.2)
  • Help in making money (8.9)
  • Simple and quick communication with managers (8.8)
  • Top-level service (8.8)
  • Opportunity to run a successful and profitable business (8.7)

All these characteristics are in line with SOFTSWISS brand positioning to be a reliable supplier of iGaming solutions and to offer clients not only expertise and innovation but also top-level customer service.

Among the least important characteristics when choosing a partner, respondents mentioned: “the development of the entertainment and gambling industry” (7.6), the “leading iGaming provider” status (7.4) and the opportunity to get “a positive effect on their image from cooperation” (6.8). 

Based on the survey, customers still rely on feedback received via ‘word of mouth’ when making the decision to partner with SOFTSWISS. However, social media, blogs and newsletters are gaining ground among the top sources of information from which clients discover software suppliers and their advantages and disadvantages. 

​​Among competitors, SOFTSWISS leads the way on the following characteristics: 

  • SOFTSWISS is considered a long-term partner
  • The company ensures easy and fast communication via account managers
  • SOFTSWISS shares information related to iGaming with clients
  • Provides the opportunity to run a successful and profitable business
  • Offers services and products that meet client needs
  • SOFTSWISS employees demonstrate a high level of professionalism and expertise during communication

Statistically, our competitors are significantly inferior to SOFTSWISS based on the following characteristics: “opportunity to conduct profitable business”, “high professionalism and expertise” and “maximum involvement of the company representative in solving client problems”.

Among the features most valued by customers when choosing an online casino platform in the top 5 are:

  • Support for various payment systems (9.4)
  • Financial reporting (9.0)
  • Bonus settings flexibility (8.8)
  • Payment systems management (8.7)
  • Variety of gaming providers (8.6)

Compared to competitors, the SOFTSWISS Online Casino Platform wins by offering more gaming content studios, in-depth financial reporting and gaming licences. In addition, the company was highly rated in terms of customer service. On average, this score is 1.3 points higher than competitors received. This is further supported by the awards SOFTSWISS received this year in the nominations for Best Customer Service Company of the Year at the International Gaming Awards (IGA) and Best Customer Service of the Year at the Starlet Awards.

Summing up, the main reasons for choosing SOFTSWISS were smooth communication and support from account managers, a wide range of complementary products and services, as well as short response times to client enquiries and the inclusion of a gaming licence. Also among the SOFTSWISS advantages cited by survey results is the support for cryptocurrencies and a broad geographical market coverage. 

“The secret to the success of any business or brand is understanding the needs and insights of its target audience. While planning this research, our primary objective was to find out the most relevant characteristics of products and services that influence client choice and loyalty. We also wanted to assess growth and improvement opportunities for SOFTSWISS. We are, surely, pleased with the results and the valuable insights gained. It is encouraging to see that our positioning is in line with the needs and expectations of our clients. But what’s even more important is that the survey results confirmed the high marks we have received in nominations at recent awards,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

 

About SOFTSWISS 

The SOFTSWISS Online Casino Platform is a comprehensive platform for managing games, players, payments, bonuses, website content and reporting. Available as a White Label, Turnkey and Crypto Solution.

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and Sportsbook Platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution. The company has since been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

 

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Alex Oswald

Galaxy Gaming Launches MONOPOLY Blackjack Progressive Across Metropolitan Casinos in the UK

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Galaxy Gaming Inc., a leading developer and distributor of casino table games and technology, announced the official UK launch of MONOPOLY Table Games Progressive, starting with the installation of MONOPOLY Blackjack Progressive across premier Metropolitan Casinos in London, including Metropolitan Mayfair, Empire Casino, The Sportsman Casino and Park Lane Club.

This milestone marks the debut of MONOPOLY-branded progressive table games in the UK, bringing one of the world’s most iconic brands to life in the casino pit. Through an exclusive licensing agreement with Hasbro Inc., a leading games, IP and toy entertainment company, Galaxy Gaming is the sole table games licensee for MONOPOLY, enabling the company to deliver innovative experiences that combine the thrill of casino gaming with the nostalgia of the legendary board game.

MONOPOLY Blackjack Progressive introduces a dynamic twist to classic blackjack gameplay. At the heart of the excitement is Mr. MONOPOLY, who randomly selects hands and awards multipliers of up to 10x, keeping players engaged and on the edge of their seats. This progressive feature transforms the legendary title into a fresh, immersive experience designed to captivate both seasoned players and newcomers.

“We’re thrilled to see MONOPOLY Blackjack Progressive debut on casino floors in the UK. This launch celebrates our strong partnership with Metropolitan Gaming and their leadership in bringing this exciting new experience to players in the UK market,” said Matt Reback, CEO of Galaxy Gaming.

“We’re excited to partner with Galaxy Gaming and introduce MONOPOLY Blackjack Progressive to our UK venues. MONOPOLY is one of the most recognisable brands in the world, and this launch reflects our commitment to delivering innovative, premium experiences that surprise and delight our players. Working closely with Galaxy Gaming allows us to introduce fresh, engaging gameplay, enhancing the guest experience and reinforcing Metropolitan’s position as a leader in casino entertainment,” said Alex Oswald, Managing Director at Metropolitan Gaming.

The post Galaxy Gaming Launches MONOPOLY Blackjack Progressive Across Metropolitan Casinos in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blaze Gaming

Relax Gaming Announces New Partnership with Blaze Gaming

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Relax Gaming has announced a new partnership with Blaze Gaming. The agreement sees Blaze Gaming join Relax’s ever-expanding list of Powered By Relax partners, introducing a diverse portfolio of more than 50 titles to its network of leading operators. This includes an exciting mix of slots, roulette, table games, and virtual casino products, supported by a roadmap of up to six new releases per month.

Blaze Gaming has built a strong and consistent pipeline of high-quality casino content across the full spectrum of game types. Its Bull Trading portfolio, in particular, has generated significant demand across both RNG and live categories, positioning the studio as a leading provider in this fast-emerging genre.

These trading-inspired games bridge the worlds of financial markets and casino entertainment, offering experiences built around price action, volatility and player choice. Blaze Gaming’s content is designed to complement traditional slot portfolios with high-engagement, social-ready gameplay tailored for global audiences.

This latest partnership underscores Relax Gaming’s commitment to offering flexible, global-ready content from studios that push the boundaries of online casino entertainment.

Jennifer Buttigieg, Head of Commercial and Partnerships (Aggregation) at Relax Gaming, said: “Blaze Gaming is a fantastic addition to our Powered By Relax lineup and we are keen to support the next stage of their growth. Strong technical foundations and their distinctive Bull Trading portfolio bring something genuinely fresh to the market, while maintaining the reliability and performance our operator partners expect.”

Keith Goddard, CEO at Blaze Gaming, said: “Relax Gaming’s network gives Blaze instant, seamless access to a trusted global operator base, which is incredibly powerful as our catalogue continues to expand across multiple game formats. What excites us most is the ability to bring a diverse portfolio of genuinely innovative content to a prestigious platform known for quality brands, strong performance and long-term partnerships.

“Working closely with Relax’s highly experienced account management team allows us to scale responsibly, align releases to operator needs, and ensure our content delivers real commercial value from day one. This partnership significantly strengthens our route to market and perfectly supports our ambition to build curated content catalogues for the next generation of casino players.”

The post Relax Gaming Announces New Partnership with Blaze Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Scaling innovation through the launch of Tequity Publishing

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Following the announcement of its new publishing vertical and the successful debut of Royal Drop, we sat down with Tanja Bergman, Head of Growth RGS at Tequity, to discuss how this new arm is set to dismantle technical barriers for ambitious studios and why scalability is the new frontier for the ‘Burst Games’ genre.

 

Tequity has just officially launched its Publishing vertical. What was the primary catalyst behind this move?

The industry is currently in a fascinating place. There is no shortage of creative talent among studios, but there is a massive technical bottleneck. We have seen so many ambitious studios with incredible concepts – especially those moving beyond traditional slots – who have been getting bogged down in terms of getting those concepts out into the marketplace.

The catalyst for Tequity Publishing was simple. We wanted to break down those technical barriers. By handling the infrastructure, distribution, and compliance frameworks, we allow studios to do what they do best, which is build outstanding games. It’s about speed-to-market without compromising on the quality or the vision of their content.

The launch coincides with the release of Royal Drop. How does this game, and the partnership with Mirror Image Gaming and The Fortune Engine, showcase what Tequity Publishing is all about?

Royal Drop is the perfect proof of concept. It’s a collaboration that highlights three important pillars of modern game delivery. You have Mirror Image Gaming bringing that fresh, video-game-influenced Burst Games energy, The Fortune Engine provide the math tools and templates, and Tequity Publishing offers the global scale and distribution pathway.

It shows that when you remove operational friction, you can create a game-first experience that appeals to a new generation of players who want something more interactive than a standard 5×3 reel.

Tequity Publishing offers two models: RGSaaS and RGS-to-RGS. Can you walk us through the strategic benefits of each?

Flexibility is key, because no two studios are at the same stage of their journey. The RGSaaS model is our full-service offering. It’s designed for studios that want to focus 100% on the creative side. We provide the entire infrastructure and publishing framework and it is essentially a business-in-a-box for game creators.

The RGS-to-RGS model is a more streamlined, tech-first approach for studios that already have their own RGS but lack the distribution muscle. It allows them to plug into our growing operator and aggregator network instantly. Both models are built on the same philosophy: helping studios reach parts of the market they otherwise couldn’t access on their own.

You mentioned reaching new generations of players. How does this vertical specifically empower studios to innovate in ways they couldn’t before?

When a studio is concerned about how they are going to integrate with a multitude of different operators or how to navigate complex jurisdictional requirements, they tend to play it safe. They stick to what they know.

By taking that weight off their shoulders, we give them the opportunity to be brave. Studios like Mirror Image Gaming are pushing the boundaries of modern iGaming, taking influences from the video game world. This is exactly what the new generation of players is looking for. We provide the scalability so that these niche, innovative ideas can achieve mass-market impact.

It’s been a busy period for Tequity, following the success of your Originals series and the iBankroll partnership. How does the Publishing vertical fit into the broader Tequity roadmap for 2026?

It’s all part of becoming the ultimate technology partner for the gaming industry. Whether it’s our streamer-friendly Originals or our Bankroll-as-a-Service offering, the goal is to provide scalable, customisable solutions. Tequity Publishing is the natural evolution of that mission. We aren’t only providing the tools anymore, but also the pathway to the player. Looking ahead, you can expect a series of further launches through our three-way collaborations. We’re proving that the barrier to entry for innovation has never been lower.

Finally, for studios looking to scale quickly, what is your main message to them?

Don’t let technical noise drown out your creative signal. If you have a game concept that breaks the mould, you shouldn’t have to spend years building the distribution architecture to get it seen. That’s what we’re here for. We want to help you launch at a speed and scale that matches your ambition, so that you can make a significant splash in the industry.

The post Scaling innovation through the launch of Tequity Publishing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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