EveryMatrix Press Releases

Mark McMillan joins EveryMatrix as Board Member

Published

4 years ago

November 3, 2021

Reading Time: < 1 minute

B2B iGaming provider EveryMatrix has welcomed Mark McMillan to its Board of Directors as of October 1. The former William Hill U.S. Chief Financial Officer will advise on EveryMatrix’s future development plans and help steer the company towards success in the regulated U.S. iGaming market.

Mark McMillan brings aboard 20 years of experience in Corporate Finance and Strategy. After working for Ernst & Young and HSBC Global Banking, Mark McMillan joined iGaming in 2011 when he started in William Hill’s Corporate Development Office, before joining the U.S. business as CFO in 2016. Since that time, he has worked across the Group’s divisions and was involved in the acquisition of businesses in the U.S., Spain, Australia, and the U.K.

He is a graduate of the University of Birmingham with a degree in Economics and is a Chartered Accountant.

Ebbe Groes, Chief Executive Officer & Co-founder of EveryMatrix, states: “It’s a great pleasure to welcome Mark McMillan as a member of our Board of Directors. His expertise and strong track record in M&A will make for a valuable asset to our company. Skilled people like Mark are hard to come by, and we look forward to having him in our Board meetings.

“EveryMatrix has grown tremendously over the recent years, and we are transitioning to a larger and more mature organization. To successfully make the transition, we have to expand our team and reach, in particular in the U.S.”

Mark McMillan, Board Member of EveryMatrix, says: “I am pleased to be joining EveryMatrix. Together with my fellow Board Members, I will assist the founders and the Leadership team in developing and growing the company’s reach in the iGaming sector. The company expanded exponentially during the past years, and I aim to help continue this development.”

Danske Spil

Danske Spil selects EveryMatrix to power casino and bingo offerings

Published

2 days ago

November 3, 2025

George Miller

danske-spil-selects-everymatrix-to-power-casino-and-bingo-offerings

Reading Time: 2 minutes

EveryMatrix platform technology has been selected by tier-1 operator Danske Licens Spil to power its casino and bingo in a long-term partnership.

Denmark’s leading casino brand and a subsidiary of state-owned Danske Spil will migrate its casino and bingo business from its existing provider to the EveryMatrix tech stack ready for a summer 2026 launch.

This includes EveryMatrix’s proven gamification and engagement tools enabling the brand to offer its customers richer, more engaging experiences while increasing acquisition and retention levels.

The partnership marks the tier-1 supplier’s most significant casino platform deal of this year and another large-scale state-owned operator signing a long-term technology agreement, cementing EveryMatrix’s place as one of the world’s most trusted and valuable iGaming platform providers.

It has delivered and won its largest tier-1 platform deals and generated record-breaking growth and profitability for both the business and its customers via its turnkey platform offering with casino, sports betting and technologies at the heart of its success.

Ebbe Groes, Group CEO & Co-Founder, EveryMatrix, said: “To earn the confidence of the Danske Licens Spil’s management team to deliver this project and replace their existing platform technology for the first time since Denmark regulated in 2012 is a huge endorsement. I’d like to personally thank them for the trust they’ve placed in EveryMatrix.

“The rate at which we’re winning and delivering large, tier-1 turnkey platform deals to power some of the world’s best-known brands is rapidly accelerating. This is thanks to the tireless efforts of our experts and the superior technology solutions they design and deploy.”

Søren Schneider, iGaming Director at Danske Licens Spil, said: “After a thorough selection process, we have chosen EveryMatrix as our future platform partner for casino and bingo. We look forward to leveraging their modern and flexible technology to enhance our offering and provide an engaging and responsible gaming experience for our customers. EveryMatrix’s agile platform makes it easy for us to integrate with a wide range of game providers, strengthening both our offering and the overall player experience.”

The post Danske Spil selects EveryMatrix to power casino and bingo offerings appeared first on European Gaming Industry News.

EveryMatrix Press Releases

SlotMatrix gets spooky with the launch of Ghost Pigger

Published

2 weeks ago

October 24, 2025

George Miller

slotmatrix-gets-spooky-with-the-launch-of-ghost-pigger

Reading Time: < 1 minute

SlotMatrix, the world’s largest casino content aggregator, has embraced the Halloween spirit with its latest exclusive release, Ghost Pigger.

Combining high energy rhythm and rewarding gameplay in a disco-fuelled haunted house, Ghost Pigger makes for a truly unique slot experience. The 96.09% RTP, medium volatility, and maximum win potential of up to 13,712x keep the players engaged.

At its core, Ghost Pigger features a dual-volatility bonus system designed to suit every playstyle. Players can choose between the Zombie Party Bonus, a Hold and Win feature with steady cash accumulation, or the Sticky Groove Bonus, offering eight free spins with Sticky Wilds and the potential for bigger payouts.

Adding even more excitement, the Coin Collect Multiplier increases a persistent multiplier each time a Collect symbol lands without coins. When two Collect symbols land together, the Star Duet Respins triggers, locking coins in place and doubling payouts for an electrifying win sequence.

The Big Boogie Spin is a feature that can trigger at any time, expanding the reels into a giant 4×4 grid and creating the potential for great rewards.

Available exclusively via SlotMatrix, Ghost Pigger is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Ghost Pigger is a fantastic seasonal title. It’s very dynamic, with no dull spins, and so many rewarding mechanics. On top of that, it has the best visuals and most fluid animations.

“I believe we managed to develop a timeless treasure, and such a slot will be loved by players even after the Halloween season.”

The post SlotMatrix gets spooky with the launch of Ghost Pigger appeared first on European Gaming Industry News.

Bjorn Sjoberg COO SlotMatrix

SlotMatrix grows Enchanted Jackpots with Circle of Sylvan launch

Published

1 month ago

September 23, 2025

George Miller

slotmatrix-grows-enchanted-jackpots-with-circle-of-sylvan-launch

Reading Time: 2 minutes

SlotMatrix, the world’s largest iGaming content aggregator, introduces Circle of Sylvan, a spellbinding new slot where enchanted forests, glowing coins, and powerful jackpots fuse to create fun and exciting potential wins.

Deep in the heart of the Sylvan realm lies hidden treasure, guarded by ancient trees and shimmering coins. Players are invited to channel magical energy into the Golden Circle, nourishing the mystical Golden Tree and growing the value of five dynamic Jackpots.

Each Sylvan coin collected adds 0.5x to the Jackpot prizes, creating a living, breathing prize pool that expands with every spin.

At the heart of Circle of Sylvan is the Jackpot Wheel, an awe-inspiring feature where every Sylvan coin that lands on the reels has the chance to summon the mystical wheel. Once summoned, the wheel awards one of five Jackpot prizes, boosting player suspense and bringing exciting rewards.

The excitement doesn’t stop there. The Free Spins multiplier grows each time players narrowly miss a Free Spins trigger by just one reel. With every two progressions, the multiplier climbs another level, reaching up to an astonishing 50x. Locking all positions on a reel further boost the multiplier during the Hold & Win Free Spins, turning near misses into thrilling opportunities.

All collected cash prizes during Hold & Win are multiplied by the current Free Spin multiplier.

Circle of Sylvan is exclusively available through SlotMatrix. As with all SlotMatrix titles, the game is enhanced by EveryMatrix’s proprietary gamification features, including free spins and leaderboards, and can be integrated with EngageSuite, the all-in-one player loyalty solution.

Bjorn Sjoberg, COO, SlotMatrix, said: “Players will love Circle of Sylvan. This was an ambitious fusion of progressive jackpots, innovative mechanics, and immersive storytelling.

“A perfect example of how SlotMatrix is redefining the slot experience, giving operators a truly standout title with incredible engagement potential.”

The post SlotMatrix grows Enchanted Jackpots with Circle of Sylvan launch appeared first on European Gaming Industry News.