October is the global peak of iGaming activity, new Blask data shows

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October marks the pinnacle of global iGaming activity, according to new data from market intelligence ecosystem Blask.

The survey, which draws upon data from 107 countries tracked by Blask, found that October was the industry’s biggest month in 37 different markets, including Italy, Mexico and the Philippines.

The peak in activity is credited to the football season, which is in full swing during the month including two Champions League rounds, the latter stages of the Copa Libertadores, international fixtures and the usual domestic fixtures.

December came in second place, topping the ranking in 22 markets – including France, South Korea and Denmark – buoyed by the holiday season and a busy schedule in the Premier League.

Sixteen markets, including Spain, Nigeria and Malaysia, recorded September as their markets’ busiest month, driven by enthusiasm at the start of the new football season.

Max Tesla, co-founder and CEO of Blask, said: “Seasonality has always influenced player behaviour, but seeing it mapped across more than a hundred markets gives the industry a much clearer picture of how demand ebbs and flows. October’s dominance shows just how central football is to global engagement. This kind of insight helps operators plan smarter, time their campaigns better and ultimately understand their customers in a more meaningful way.”

The ranking comes from Blask’s new Seasonality widget in Blask Index Trends, which aggregates monthly market activity and visualizes daily and hourly “heat maps.” The data covers the period from early 2024 to today.

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