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VIRGIN BET SCORES BIG WITH TNT SPORTS UEFA EUROPA LEAGUE & CONFERENCE LEAGUE SPONSORSHIP
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Virgin Bet has today announced a new partnership with TNT Sports, becoming the sponsor of its exclusive UEFA Europa League and UEFA Conference League coverage in the UK and Ireland for the 2025/26 season.
Running from September 2025 through May 2026, the sponsorship will see Virgin Bet take a prominent position across TNT Sports’ linear, digital, and out-of-home (OOH) platforms. Branding will feature throughout live match coverage and editorial programming on TNT Sports’ linear broadcasts, as well as digital placements and a significant OOH presence in pubs nationwide, bringing Virgin Bet closer to fans wherever they watch the game.
This collaboration unites two brands that share a passion for delivering premium experiences for sports fans. TNT Sports holds a leading position in UK football coverage, showing more than 700 live matches per season across all competitions including all 342 UEFA Europa and Conference League games exclusively live on its linear channels and discovery+, the UK’s fastest-growing streaming platform.
The deal represents a major milestone for Virgin Bet, marking its first significant step into football as part of a broader UK sports sponsorship strategy. With a comprehensive sportsbook offering and a top-rated casino product, Virgin Bet continues to connect with fans across the UK through exciting, relevant partnerships.
Building on its strong foundation in sports sponsorship, including a significant presence in UK horse racing, Virgin Bet’s partnership with TNT Sports underscores its commitment to being at the heart of major sporting moments.
The partnership was brokered by media agency Bicycle London and Sky Media, who facilitated the deal between the two brands.
Dominic Vye, Marketing Director, Virgin Bet, said:
“As one of the UK’s fastest-growing sportsbooks, Virgin Bet is always looking to connect with fans in meaningful ways.
“Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football, while reinforcing our commitment to delivering a standout customer experience and an extensive product offering.”
“It’s an exciting step forward for the brand and a big part of our plans to keep growing in the UK and delivering the best experience we can for our customers.”
Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International at Warner Bros. Discovery added: “We’re thrilled to welcome Virgin Bet as a sponsor of our exclusive UEFA Europa and Conference League coverage. Each season we deliver the most compelling and immersive football content to viewers in the UK and Ireland on TNT Sports and discovery+ as part of our mission to be right by the fans.
“Partnerships such as this enable us to enhance that storytelling experience even further and we look forward to working closely with Virgin Bet throughout what promises to be another exciting European campaign.”
The 2025/26 UEFA Europa League and UEFA Europa Conference League seasons are set to kick off during the week commencing 22 September 2025, with live coverage available exclusively on TNT Sports and streaming on discovery+.
The post VIRGIN BET SCORES BIG WITH TNT SPORTS UEFA EUROPA LEAGUE & CONFERENCE LEAGUE SPONSORSHIP appeared first on European Gaming Industry News.