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Allwyn Group Announces Three-year Global Partnership with Wings for Life World Run
Allwyn, Europe’s leading lottery operator, announced a three-year global partnership with the Wings for Life World Run, an annual global running event that raises money for spinal cord research.
Allwyn will be an official global partner to the next three Wings for Life World Runs, with this year’s taking place on Sunday 7th May 2023.
The Wings for Life World Run, established in 2014, gives 100% of all entry fees and donations to scientific research and clinical studies worldwide to find a cure for spinal cord injuries. Since 2014, it has raised €38.3 million, with over 1 million participants across 195 countries. The run is organised by Wings for Life, a non-profit foundation based in Austria.
As part of the partnership, the over 6000 employees from Allwyn and its subsidiaries will be encouraged to participate and raise funds as another demonstration of Allwyn’s commitment to community causes. In 2021, Allwyn and its subsidiaries contributed over €32 million to good causes.
In 2022, 161,892 participants from 192 nationalities participated in the Wings for Life World Run, raising €4.7 million.
All participants of the run start at the same time, worldwide, regardless of time zone. The moving finish line, the Catcher Car, begins its pursuit 30 minutes after the start, passing runners and wheelchair users one after the other until the race is over.
Pavel Turek, Chief Global Brand, Corporate Communication and CSR Officer at Allwyn said: “At Allwyn, supporting good causes is central to what we do. We are proud to support the Wings for Life World Run across our markets in Austria, Czech Republic, Greece and Cyprus, and the UK. It is a fantastic cause and an inclusive global event that everybody whether old, young, fit or wheelchaired can participate in. There is no winner, so all win.”
Anita Gerhardter, CEO of Wings for Life, said: “I am delighted to welcome Allwyn to the Wings for Life World Run as a global partner. With its contribution, Allwyn will make a great impact on helping us to find a cure for spinal cord injury and change the lives of so many people. Personally, I like their slogan ‘where we all win’, because it expresses exactly what the Wings for Life World Run stands for.”
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