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BRIT & IRISH WORLD POOL BETTING DAYS GROW 44% IN 2022
Great Britain and Ireland’s 17 World Pool days grew 44% in 2022 with a Gross Turnover of £521 million, up from £363 million in 2021.
Each of the World Pool racedays, commencing with QIPCO 2000 Guineas Day and running through the major summer festivals, concluding at QIPCO British Champions Day, have enjoyed significant double-digit growth. The final World Pool day of the year was QIPCO British Champions Day which saw Gross Turnover growing 43% to £27.9 million compared to 2021 levels.
The growth in World Pool has been generated through more bet types being available, along with closer collaboration on optimising the race programme to ensure strong field sizes of 7+ horses wherever possible. This ensures all bet types are available to racing fans around the globe which, combined with more investment in marketing and production, has grown turnover and increased the financial returns World Pool makes to the sport.
World Pool was created by the Hong Kong Jockey Club and is a collaboration of over 20 pool betting operators from around the globe. The result is huge liquidity, and a multi-million pound betting experience for racing fans. Not only does World Pool help further internationalise the sport and shine the global spotlight on participating racecourses, but it also generates critical betting revenue and increased media rights for the underlying racing industry.
Exceptional Value for British and Irish Tote customers on World Pool days
In the UK and Ireland, World Pool is accessed via the Tote. Bets can be placed on World Pool events at the racecourse, online at tote.co.uk (or tote.ie for Irish customers), as well as at the Tote App or via bookmakers, the majority of whom accept Tote bets online and in shops.
All customers betting with the Tote, both online or at the racecourse, not only benefit from World Pool, but also benefit from Tote Guarantee which ensures all Win bets will always match the Starting Price, or exceed it if the pool price is bigger. Customers betting directly with the Tote online receive an extra 10% boost on winning bets via Tote+.
The Tote once again offered customers exceptional value across the six races at QIPCO British Champions Day:
- Tote+ Win beat SP in 4 of the 6 races (and matched on the remaining 2 with Tote Guarantee in place)
- Tote+ Win overround was 107% vs the industry Starting Price overround of 121%
- Tote+ Exacta beat Forecast on 5 out of 6 races
- Tote+ Trifecta beat Tricast on 2 out of 6 races, with the Tote+ Trifecta paying £39,094 versus a Tricast of £10,659 in the final race
Across the summer World Pool has provided unique and exceptional value to British and Irish customers:
- Tote+ SP has beaten industry SP 73% of the time
- A £10 bet on all winners across the 17 World Pool days with Tote+ would generate £2,333 more than placing those bets at Industry SP
- Tote+ overround was 104% compared to 121% industry SP
- The Tote+ Exacta has beaten the Forecast 85% of the time
- The Tote+ Trifecta has beaten the Tricast 74% of the time
Annabel Willis and Alpinista crowned World Pool “Moment of the Year”
On QIPCO British Champions Day, Annabel Willis was presented with a cheque for £34,000 in the paddock at Ascot ahead of racing for her to share with her colleagues at Sir Mark Prescott’s yard.
After thousands of votes, Annabel and Alpinista were the most popular choice with racing fans for the filly’s stunning performance in the Group 1 Darley Yorkshire Oaks at the Ebor Festival in August.
The other three finalists, as decided by an industry panel, were all presented with a memento at Ascot:
- Reg Todd who led up Dark Shift to win the Royal Hunt Cup at Royal Ascot. Reg has worked for Charlie Hills for over 30 years – and this was his first time leading up a Royal Ascot winner.
- Ricky Hall who led up Baaeed when he recorded his stunning 10th consecutive win in the Juddmonte International at York.
- Satrejeet Jhingree who led up Highfield Princess when she landed her second Group 1 in the Nunthorpe Stakes at York.
All 16 members of racing staff who won World Pool Moment of the Day through the season received £1,000 and a bottle of champagne.
Global collaboration continues to grow World Pool
Michael Fitzsimons, Executive Director Wagering Products of the Hong Kong Jockey Club, said: “We are delighted to see British and Irish World Pool days grow so strongly this year with the sporting action proving increasingly popular with racing fans, who appreciate seeing the best horses and jockeys competing at a wide variety of fantastic racecourses. We have enjoyed working in collaboration with our racecourse partners, Racecourse Media Group and the UK Tote, and we look forward to continuing to work together as we make plans for the 2023 season.”
Alex Frost, Chief Executive of the UK Tote Group, said: “Everyone at the UK Tote is enormously proud to be part of World Pool as it continues to grow, thereby increasing both the financial return it contributes to British and Irish racing and the excellent value it creates for racing fans betting with the Tote. The implicit ambition of World Pool is to ensure an additive and more sustainable funding mechanism for horseracing, with wagering customers enjoying an improved value proposition.
“I would like to thank the teams at the Hong Kong Jockey Club, our racecourse partners and Racecourse Media Group for ensuring the 2022 World Pool season was such a success in Britain and Ireland. I would also like to offer my appreciation and thanks to the connections of horses who have won and competed in World Pool races this year given the support of owners, trainers and jockeys is an essential part of World Pool’s growth in 2023 and beyond.”
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