Fast Track to Provide CRM Platform to iBet

Fast Track has signed a deal with Claymore Group’s flagship brand iBet. As per the deal, iBet will use Fast Track as a central platform for their CRM.

iBet offers sports betting with top odds across a wide range of sports as well as a diverse portfolio of online casino games. The brand has a focus on responsible gambling and is part of Claymore’s vision to provide the best customer experience in the industry.

The operator has chosen Fast Track CRM as the platform to centralise the orchestration of all communications and rewards for their players. With a focus on cutting-edge tech and data-driven operations, iBet can take full advantage of the real-time data and automation capabilities offered by Fast Track CRM.

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“Our ambition is to provide real-time service to our players to achieve the highest customer satisfaction. The partnership with Fast Tracks enables us to communicate to our players at the right time with the right message,” David O’Callaghan, CEO of iBet, said.

“We are excited to work with iBet. It is clear that we are very aligned in terms of our shared passion for technology and using data to drive experimentation and decision-making. We look forward to seeing them take full advantage of the flexible, granular data and reporting available within our platform,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.