Uncategorized
Kindred Partners with AFC Ajax
Kindred Group plc (Kindred) and its flagship brand Unibet entered into a commercial partnership with Dutch football club AFC Ajax.
Unibet, as a brand, works actively to give back to sports and society. In addition to a commercial partnership, Ajax and Unibet will work together in the field of prevention of betting-related match-fixing, mental health and responsible gambling. Increasing social engagement through partnerships and active sponsorships is a core pillar of Kindred’s sustainability strategy.
“We are extremely proud to work together with Ajax. Within our partnership, we will invest in Unibet Impact, which is a unique program based on partnerships with professional and amateur sportclubs, and societal organisations. Unibet Impact is dedicated to fostering a safer and more responsible online gambling industry, while bringing fun and entertainment to the Dutch society. Specifically with Ajax, we want to focus on responsible gambling in relation to mental health,” said Lennart Kessels, General Manager Netherlands, Kindred Group.
“We are delighted to have Unibet as our newest partner. Kindred Group and its brands are well known for their dedication within the field of responsible gambling. This will receive explicit attention in our partnership. Unibet distinguishes itself through their high-quality product offering that is enjoyed by fans. We will support this with joint content and initiatives. Above that, we will also commit to Unibet Impact,” said Menno Geelen, Commercial Director, AFC Ajax.
Powered by WPeMatico
Uncategorized
Quantum continues expansion streak with two director-level new hires
Reading Time: 2 minutes
One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
Uncategorized
FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
Reading Time: < 1 minute
The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
Uncategorized
PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
Reading Time: < 1 minute
The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
-
Denmark7 days agoPeter & Sons Expands Its Danish Presence Through Partnership with Spillehallen
-
Baltics6 days agoDATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics
-
Latest News6 days agoReels.io Goes Live with Vegangster’s Next-Gen Video Discovery
-
Demi Gods VII Ultra Mode6 days agoSpinomenal presents: Demi Gods VII Ultra Mode
-
2025 Gaming in Germany Conference5 days agoEvaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference
-
Compliance Updates5 days agoUKGC Suspends Operating Licence of VGC Leeds Limited
-
Latest News6 days ago7StarsPartners Announces the Door to Dubai Promotion, Featuring a Grand Prize: A Luxury Apartment in Dubai
-
Latest News6 days agoDive for riches in Relax Gaming release Treasure Tumble Dream Drop



