Betway Expands Partnership with Hamburg European Open

The Hamburg European Open has announced that the leading online global betting and gaming brand Betway will increase its sponsorship as the official betting sponsor at this year’s Rothenbaum tournament (July 16-24).

“We are delighted to announce the expansion of our partnership with Betway. They came aboard last year in unusual times with a multi-year deal and now they committed even more generously to the idea of a men’s and women’s tournament. They are supporting us in making history with the combined event returning to Hamburg after 44 years,” said tournament director Sandra Reichel.

“Besides being highly respected in its industry, Betway shares our commitment to creating a safe environment for customers. This was important to us when choosing a partner.”

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This announcement further demonstrates the Betway brand’s ever-growing commitment to sponsorship of the highest profile sporting events around the world.

“We are very proud to continue our fantastic relationship with Hamburg European Open. This year, we are also extremely happy to be creating a piece of history as we partner with the women’s tournament. It’s very important for the women’s game to receive support in order to allow it grow, so it’s great that we have been able to play a part in this via our partnership with Hamburg European Open,” Anthony Workman, CEO of Betway, said.