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STS Group Extends BetGames Content Partnership
The STS Group has reached an agreement to continue its collaboration with TV Zaidimai for supplier BetGames’ content.
Under their renewed partnership, STS will remain Poland’s only operator offering BetGames’ live dealer products. This new deal also includes an agreement to expand their current game portfolio.
More significantly, BetGames’ offer, alongside virtual sports, accounts for more than 10% of the STS Group’s net gaming revenue (NGR), giving their extended collaboration more weight.
The prolonged licence agreement includes access to various betting products as well as live dealer content, such as poker and baccarat.
Furthermore, TV Zaidimai and STS will expand their non-English language offering after they embarked on a “Polish table” project for poker in 2020.
“We are not only the largest, but also the most innovative bookmaker in Poland. We are prolonging a partnership that is very important for us and grants us exclusivity to offer BetGames products in Poland,” Mateusz Juroszek, CEO of STS Holding, said.
“Player interest in products similar to BetGames products keeps growing, which is why, together with TV Zaidimai, we are investing in and personalising the offer for Polish players,” he added.
“We are delighted to strengthen and deepen our fruitful partnership for the long term. STS is not only the market leader in Poland, but also the innovation leader in the region and beyond. An ideal match for us to develop a challenging market together – with great success for both parties,” Andreas Koeberl, CEO of TV Zaidimai, said.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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