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Merkur Group UK to Fund YGAM’s Mindful Resilience Programme

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Merkur Group UK has underlined its commitment to safer gambling by agreeing to support the latest phase of the Mindful Resilience Programme that is being pioneered by safer gambling charity YGAM.

The Mindful Resilience Programme is a pilot initiative which has been designed to enable health care professionals to access quality training on gambling and gaming harm in young people under the age of 25-years. Designed by psychologists and informed by academics, health professionals, and individuals with lived experience it has been endorsed by the Shadow Minister for Mental Health, Dr Rosena Alin-Khan MP, who described the programme as “pioneering”.

The aim is to ensure that risks surrounding gaming and gambling harm are identified and given increased priority by training health care professionals who are able to engage with young people and encourage them to get the help they might need. Currently being piloted the vision is to roll-out the programme more widely after extensive evaluation.

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“We are delighted to be able to play a small part in helping to fund an initiative that directs resource into helping to address such an important part of the safer gambling narrative. Our 360 Program, which we launched in September 2020 is dedicated to ensuring that all of our 2,500 UK staff understand what we mean by safer gambling and equipping our consumer-facing colleagues with the information and practical skills required to turn a philosophy into a deliverable,” Sascha Blodau, General Manager of Merkur UK, said.

“We have a strong working relationship with YGAM not least through the City and Guilds assured training of our 250 venue managers which they delivered. As a business we feel strongly that Safer Gambling goes beyond just the connection that we have with our customers. Our view is that it should be a commitment that gambling entertainment businesses have with society at large. This training connects with the hearts and minds of health professionals, who have a powerful role to play in protecting young people and the vulnerable. We are delighted to play a small part in helping deliver this pilot programme,” he added.

“We’re delighted to receive this fantastic support and commitment from Merkur for the Mindful Resilience Programme. It is a crucially important programme in our portfolio and one that is attracting interest from the health sector. This support will help us continue to grow the initiative to increase its reach, profile and impact,” Ian Shanahan, YGAM’s Director Of Business Development and Fundraising, said.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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