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Slotegrator Appoints Hmayak Manukyan as Head of Sales

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iGaming industry software and business solutions provider Slotegrator has appointed Hmayak Manukyan as Head of Sales.

“I’m very excited to join the Slotegrator team at this stage in the company’s business development. This year promises to be challenging, as the company will be targeting new regions such as Africa, Latin America, and Asia, but I’m looking forward to the rewards those challenges will bring. One of my goals as Head of Sales is to grow our sales team, and we’re planning to add more than 15 sales managers to the team by the end of the year,” Hmayak said.

Manukyan has extensive experience in the fields of sales and project management in the gambling industry. With a proven track record of overseeing the entire sales cycle from attracting and managing leads to arranging meetings, presenting company capabilities, developing proposals, and negotiating and closing deals, Manukyan is a welcome addition to the Slotegrator team.

“We are delighted to welcome Hmayak to the Slotegrator team. Currently, the company is going through an interesting period – in 2022, we are aimed at strong growth. Hmayak, with his extensive experience in reputable iGaming companies, is the perfect fit to strengthen our team. His appointment will contribute to the expansion of our products’ presence in the global market,” Yuriy Filipchenko, managing director at Slotegrator, said.

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FairPlay Sports Media and JOE Kick Off Betting Strategy Partnership

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FairPlay Sports Media, the fan and AI-powered global sports media network, has announced its latest strategic betting partnership with leading UK & Ireland sports and entertainment publication, JOE, which will see its sporting content bolstered by FairPlay’s BetTech and AI-powered tools, as well as access to premium content and betting sponsorship opportunities.

JOE’s 28m global following will now experience more dynamic, betting-related content on-site, which will complement the brand’s premium editorial content with seamless, higher converting bet placement user journeys with bookmaker partners.

Similarly, FairPlay’s betting network and expertise will leverage JOE’s brand equity and original editorial output for additional monetisation opportunities. These will initially include widget integrations within sporting content, deep-linked to partner website betslips and showcasing best value prices to the user.

Social media and video branding opportunities will follow that combine consideration and performance strategies for betting partners. 1.7bn minutes of content was watched on JOE during 2024 and this will now be underpinned by FairPlay’s extensive operator network.

Stuart Simms, Group CEO at FairPlay Sports Media, said: “JOE has become a household name for sports news and engaging content in the last decade, both in its core Irish market but also worldwide. As a brand, it’s an ideal fit for FairPlay Sports Media’s BetTech and betting consultancy services, which together will enhance editorial content, deliver new revenue streams, and ultimately, create a better fan experience.

“As a network, we’ve proven that we can offer huge value to partners by integrating complementary tools, adding sharper betting insight which levels the playing field for users, and facilitating the link between sportsbooks and prominent media brands, like JOE, in order to fulfil their engagement and monetisation potential.”

Paul O’Donohoe, Managing Partner at JOE Media Group, added: “We are excited to partner with FairPlay Sports Media’s BetTech offering. We are one of the leading social publishing groups for driving front-end engagements globally. Now with the integration of this tech and FairPlay’s extensive operator network, we will be able to make a big step into the transactional space.

“The data we now have access to as part of this agreement will also help us to provide dynamic informative content around the sports conversation to help give our audience a richer fan experience and help them level the playing field.”

The post FairPlay Sports Media and JOE Kick Off Betting Strategy Partnership appeared first on European Gaming Industry News.

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TrueLayer to Acquire Zimpler, Creating a European Pay by Bank Powerhouse

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TrueLayer, Europe’s leading Pay by Bank network, today announced that it has signed an agreement to acquire Zimpler, the fastest growing Pay by Bank network in the Nordics. The acquisition will bring together two of Europe’s most innovative Pay by Bank providers, further strengthening TrueLayer as a formidable force in the European payments industry.

This acquisition marks a pivotal moment in the evolution of Pay by Bank across Europe. By expanding TrueLayer’s pan-European network and deep expertise in payment technology with Zimpler’s strong position in the Nordic market, TrueLayer will be uniquely positioned to further accelerate the shift from legacy card payments to smarter, faster, and more secure payments via Pay by Bank.

The acquisition is another clear step forward for TrueLayer in its mission to build a powerful alternative to legacy payments in Europe, fostering greater competition, innovation and value for businesses and their consumers.

With some of the highest adoption rates of account-to-account (A2A) payments anywhere in the world, the Nordic region has been a proving ground for Pay by Bank. By acquiring Zimpler, TrueLayer will have more than 20 million users and will add coverage across key markets such as Sweden, Finland, and will add additional A2A capabilities through the Swish payment rail integration. This significantly strengthens TrueLayer’s pan-European network, accelerating the shift to smarter, safer, and more cost-effective payments.

Founded in 2012 by Johan Friis and Kristofer Ekman Sinclair, Zimpler has grown rapidly to become a Pay by Bank leader in the Nordics. TrueLayer is proud to welcome Zimpler’s founders and shareholders on this journey – joining the likes of Stripe, Northzone, and Tiger Global in backing its mission to transform the way the world pays.

“I am excited to welcome the Zimpler team to TrueLayer,” said Francesco Simoneschi, Co-founder and CEO of TrueLayer. We’ve long admired their progress, and we’re excited to add such an incredible group of builders and payment experts to the TrueLayer team We’re not just expanding our footprint in the Nordics – we’re combining talent, technology, and scale to accelerate Pay by Bank adoption across the continent, and further strengthening Pay by Bank as a force of disruption that is changing how the world pays.

Joining forces with TrueLayer is a fantastic opportunity to build the leading Pay by Bank provider in Europe” said Johan Strand, CEO of Zimpler. “TrueLayer has a proven track record of innovation and a powerful network. Our combined strengths will allow us to offer an even more compelling proposition to the market. Joining TrueLayer will enable us to reach new heights and drive the next wave of growth in the industry. At the same time, we remain firmly anchored in Sweden, with our local licence and expertise ensuring continuity for our customers.”

The post TrueLayer to Acquire Zimpler, Creating a European Pay by Bank Powerhouse appeared first on European Gaming Industry News.

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SPORTRADAR AWARDED UNITED ARAB EMIRATES LICENSE

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Sportradar Group AG (NASDAQ: SRAD) has been granted a gaming-related vendor license from the United Arab Emirates’s General Commercial Gaming Regulatory Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords Sportradar the opportunity to provide its products and services to licensed operators.

Sportradar looks forward to bringing its 20+ year expertise and proprietary sports technology to operators and clients in the region. 

The post SPORTRADAR AWARDED UNITED ARAB EMIRATES LICENSE appeared first on European Gaming Industry News.

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