AI

Esports Technologies Files Patent for Artificial Intelligence-Powered Real-Time Odds Modeling & Simulation System

Published

5 years ago

August 20, 2021

Esports Technologies, Inc., a leading global provider of advanced esports wagering products and technology, announced today that it has filed a provisional patent application for a technology that uses artificial intelligence to generate odds models for use in a betting algorithm for esports tournaments and various stages of a tournament.

The system uses machine learning and advanced quantitative methods to generate odds instantly for any number of esports match and tournament types, as well as for different stages of the match or tournament for proposition bets, and a variety of betting markets. The filing contemplates a system where bettors can wager on teams throughout a tournament and while games are being played. Examples of bets that could be made with this technology include which team will place in the top three, or outside the top five, or what round the team will make it to.

Bart Barden, COO, Esports Technologies, said, “I’m extremely proud of our quant and modeling team, which continues to develop potential industry-leading data solutions. Harnessing cutting-edge modeling and artificial intelligence to create the technology for this planned next-generation wagering tool demonstrates our commitment to innovation and our focus on the needs of esports enthusiasts and bettors everywhere. We continue to advance and innovate the esports wagering experience for customers.”

This technology is the latest addition to Esports Technologies’ portfolio of advanced wagering offerings. In June 2021, the company filed a patent covering a proprietary live streaming technology that integrates sports and esports wagering across many of the most popular streaming platforms, including Twitch, YouTube, Facebook Gaming, and Hulu, among others.

Adam Lewis Chief Executive Officer at AxiumAI

AxiumAI links up with ComeOn Group on real-time sportsbook personalisation

Published

2 hours ago

April 28, 2026

Wladimir P.

axiumai-links-up-with-comeon-group-on-real-time-sportsbook-personalisation

Agentic AI tools are integrated into ComeOn Group’s proprietary sportsbook to support contextual pre-match and in-play interactions.

AxiumAI has partnered with ComeOn Group to expand real-time personalisation across ComeOn Group’s proprietary sportsbook platform.

The companies said the collaboration is aimed at improving real-time sports engagement through intelligent automation, supporting more timely and relevant interactions across key moments in the player journey and during sporting events.

AxiumAI said its technology has been integrated into ComeOn Group’s platform to complement in-house capabilities, enabling real-time contextual interactions across both pre-match and in-play events. ComeOn Group positioned the rollout as part of its continued investment in its proprietary sportsbook, following recent enhancements in trading, platform performance and product features.

Adam Lewis, Chief Executive Officer at AxiumAI, said: “We’re pleased to be supporting ComeOn Group in advancing their personalisation strategy. Their strong proprietary platform and product vision provide a solid foundation for deploying agentic engagement capabilities. We look forward to continuing the collaboration and supporting the next phase of their sportsbook development.”

Sherwin Jarvand, Chief Growth Officer at ComeOn Group, said: “Personalisation is an important part of how we continue to evolve the player experience. Our focus is on delivering relevant and timely interactions in a way that supports engagement while remaining aligned with our responsibilities as an operator. AxiumAI’s technology complements our existing capabilities and integrates well with our proprietary platform. As we continue to develop our sportsbook offering, partnerships like this play a role in enabling scalable and real-time engagement.”

The post AxiumAI links up with ComeOn Group on real-time sportsbook personalisation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Succes

TAG Media and Gamblitude launch affiliate tool affie.ai

Published

6 days ago

April 22, 2026

Wladimir P.

tag-media-and-gamblitude-launch-affiliate-tool-affie.ai

TAG Media and Gamblitude have launched affie.ai, a guided decision-making engine designed for iGaming affiliate managers. The companies said the product will make its debut at SBC Summit Malta, running 28–30 April.

At the event, affie.ai’s Elaine Gardiner, Alana Weldon and Wojtek Sznapka will demonstrate the platform to operators interested in becoming one of five launch partners. The companies said they are offering a “No Strings Attached” six-week trial to five operators.

affie.ai is positioned as a decision layer rather than an affiliate tracking platform or dashboard. TAG Media said the product is built on strategic frameworks the company has used across “50+ programme launches” over the past decade, while Gamblitude provides the data and analytics layer. Gamblitude was founded by former STS chief technology officer Wojtek Sznapka and former STS chief sportsbook officer Piotr Cerlak.

The companies said affie.ai provides data-informed recommendations covering deal structures, partner performance, programme optimisation and commercial risk insights, with the goal of reducing time spent on reporting and spreadsheet-based analysis.

Elaine Gardiner, Co-Founder of affie.ai says: “After 17 years managing affiliate programmes for operators including Cherry Casino, Ninja Casino and Rizk, I know what good decision-making looks like in this role and I know how rarely it’s supported by the right tools. affie.ai takes the strategic thinking our team applies every day and makes it available on demand and at pace: specific to your programme, specific to your data and ready when the affiliate manager needs it.”

The post TAG Media and Gamblitude launch affiliate tool affie.ai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI

Golden Whale partners with Text.com on real-time, multi-channel player messaging

Published

1 week ago

April 20, 2026

Wladimir P.

golden-whale-partners-with-text.com-on-real-time,-multi-channel-player-messaging

Integration links Golden Whale’s decision models with Text.com’s chat, email and SMS channels to automate agent-driven interactions.

Golden Whale has partnered with Text.com to integrate decision intelligence with real-time, multi-channel player communication for iGaming operators.

The companies said the collaboration combines Golden Whale’s continuously learning decision models with Text.com’s unified communications infrastructure, aiming to help operators move from campaign-based messaging to dynamic, agent-driven interactions.

Golden Whale said its Full Model Control framework analyses live player behavioural data in real time to inform decisions across engagement and incentives. Through the integration, those decisions can be translated into AI-powered conversations delivered across live chat, messaging apps, email and SMS.

Eberhard Dürrschmid, CEO at Golden Whale, said: “There has traditionally been a gap between knowing what action to take and delivering it to the player in the right way and at the right moment. By working with Text.com, we are closing that gap. Our ML models determine the most relevant next action, and through Text.com’s agentic communication capabilities, that action can be executed instantly and intelligently across the appropriate channel. This allows operators to move toward more responsive, data-driven engagement without increasing operational complexity.”

Emilia Wodyk‑Zalewska, Account Managers Leader at Text, added: “This is just the start of our journey with Golden Whale, and we are thrilled about the future. By merging behavioural data with our platform, we will turn simple messages into smart, automated conversations. Soon, operators will deliver the right interaction at the perfect time – effortlessly and at any scale.”

The post Golden Whale partners with Text.com on real-time, multi-channel player messaging appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.