Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing

Svenska Spel Sport & Casino has appointed Robert Nygren as the new head of sales and marketing with responsibility for brands such as Stryktipset and Oddset. He most recently came from a position as marketing manager and creative director at Telenor. In his new role, Robert Nygren is part of the management team and reports directly to the CEO of Svenska Spel Sport & Casino. He took up his position on August 18, 2025.

“I am pleased to welcome Robert Nygren as the new Sales and Marketing Manager for Svenska Spel Sport & Casino. Robert’s knowledge and experience from industries such as telecom and insurance will be extremely valuable in our work going forward. With us, he will be responsible for developing the digital marketing and sales process and, in line with Svenska Spel’s overall goal, to focus on the gaming market’s most satisfied customers and to drive long-term sustainable growth,” said Fredrik Wastensson, CEO of Svenska Spel Sport & Casino.

Robert Nygren is a civil engineer and has a background as a project manager in the advertising industry, but has worked on the client side at Telenor and If in recent years. At If he built up a Nordic in-house agency, and then moved to a position as marketing manager and creative director at Telenor. At Svenska Spel Sport & Casino he will be responsible for strong brands such as Stryktipset and Oddset.

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“I have been on fantastic growth journeys at both Telenor and If and hope to contribute that experience to Svenska Spel Sport & Casino at the interface between data, customer insight and creativity. Getting to work with all of Sweden’s gaming companies feels like getting 13 right on Stryktipset. A dream assignment, quite simply. I have already received many strong impressions from the teams in Stockholm and Visby with a combination of professionalism, passion and team spirit that it really feels fun to be a part of. Svenska Spel has a unique role as both an entertainer and a social actor, and I look forward to contributing,” said Robert Nygren.