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BonusFinder report: Swedish government throwing away tax money
The latest research from BonusFinder.com on Sweden’s iGaming crisis has revealed an acceleration in Swedes playing off-shore and a huge tax loss for the government – and all thanks to an overly burdensome regulatory structure that may yet be extended. The tax loss – at a conservative estimate around €46m for 2020 – would pay for a further 1,000 ICU nurses, 1,400 extra police, or in times of direst need pay for the salaries of a further 588 politicians.
Back in May 2020 the Swedish government reviewed its iGaming regulations, amid worries of an upsurge in gaming during the pandemic. The result was a weekly spend cap for gamblers, plus exceptionally tight rules on bonusing for new players.
Since then, Sweden’s gamblers have been exploring the temptations offered by unlicensed gambling sites with unregulated bonusing and no spend cap – and the trend is growing, with a domestic market unable to compete with their unrestrained rivals.
Even in the short term, this has led to tens of millions of Euros in tax revenue lost by the Swedish state – and BonusFinder.com’s report contains some recommendations for the government to stop this loss and turn the industry around.
BonusFinder.com Managing Director Fintan Costello said of developments: “Over-regulation is not working, which ultimately exposes the most vulnerable players to danger.”
Gustaf Hoffstedt, Secretary General of Sweden’s gaming trade association Branschföreningen för Onlinespel (BOS), added: “BonusFinder’s new data show us an alarming development on search words on Google aimed for unlicensed gambling in Sweden. This is something the regulator together with the industry should pay much more attention to.”
You can read the BonusFinder report here.
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Affiliate Succes
Gamblers Connect Marks Its Fifth Anniversary
Gamblers Connect, the acclaimed iGaming media and affiliate platform, is marking its fifth anniversary and currently ranks as one of the most prominent affiliate media brands in the iGaming sector.
Gamblers Connect was established with a distinct purpose: to create a transparent, player-centric platform. What started as a simple idea rapidly transformed into something much more important. In its inaugural year, the company had already obtained its initial industry accolade. Since that time, Gamblers Connect has kept broadening its services by introducing new sections, tools, and features, while consistently achieving significant milestones and enhancing its visibility at prominent industry events, conferences, and speaking engagements.
The launch of the Responsible Gambling Index enhanced the platform’s offerings, serving as a unique assessment tool that has become a key aspect, encompassing both game providers and casino operators.
This advancement has been evident in industry accolades, featuring several awards and nominations at major events, such as Casino Affiliate of the Year, News Affiliate of the Year, Crypto Affiliate of the Year, and Best Affiliate of the Year.
In the last five years, Gamblers Connect has transformed past the conventional affiliate framework. The platform currently functions as a comprehensive iGaming media brand, generating a wide variety of editorial content, industry news, interviews, and B2B-related coverage, catering to both players and industry stakeholders.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “2026 marks not just an anniversary, but a clear step forward. The launch of the GC Contributors Program, the introduction of the iHub, and an entirely new platform currently in development signal where Gamblers Connect is headed — deeper into the industry, more ambitious in scope, and built for what the next five years demand.”
The post Gamblers Connect Marks Its Fifth Anniversary appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Highlight Games
HIGHLIGHT GAMES EXTENDS PARTNERSHIP WITH STANLEYBET GROUP
London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has extended and expanded its partnership with the Stanleybet Group, one of Europe’s most established betting operators.
In addition to its longstanding online content agreement, the expanded deal will include the deployment of Highlight’s premium video virtual sports portfolio to Stanleybet’s retail estate for the first time. Content will include Highlight’s flagship SOCCERBET games, featuring genuine archive footage from some of the biggest football leagues in the world.
Steven Holmes, CEO, Highlight Games said: “I’m delighted to extend and broaden our partnership with the Stanleybet Group, which shows a clear endorsement of the strength of our content and the trust Stanleybet places in our products. We look forward to bringing our award-winning video virtuals to an even wider audience.”
Nicola Allinson, IT Director, Stanleybet Group added: “Our partnership with Highlight Games continues to go from strength to strength, and this retail expansion is a testament to the quality of their content and the level of engagement it inspires in players. We are confident that Highlight’s products will perform as strongly in our European retail venues as they have online, and we look forward to continuing to work together.”
The post HIGHLIGHT GAMES EXTENDS PARTNERSHIP WITH STANLEYBET GROUP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
End2End, a global technology provider dedicated exclusively to multiplayer bingo solutions, is set to strengthen its presence in Brazil during BiS SiGMA South America 2026, taking place from April 6–9 at the Transamerica Expo Center in São Paulo.
As Brazil’s regulated gaming market continues to evolve, digital bingo is emerging as a compelling complementary vertical for licensed operators. With a deep-rooted cultural connection to bingo, Brazilian players are primed for modern, multiplayer digital experiences, offering significant opportunities for operators to diversify their portfolios.
At the event, End2End will showcase its expertise in the Brazilian market, engage with potential white-label partners for the End2End Bingo Network, and explore new affiliate partnerships to expand distribution and differentiate operator offerings.
Founder and CEO Alejandro Revich and Chief Commercial Officer Pablo Bonifacich will be on-site throughout the expo to meet with operators, affiliates, and partners seeking innovative product solutions for the Brazilian ecosystem.
End2End’s technology is designed as a complete end-to-end solution, combining its proprietary multiplayer bingo platform, Player Account Management (PAM) system, and network infrastructure to enable scalable deployments across mobile, online, and retail environments. All solutions are certified for Brazil and fully compliant with GLI-19 standards, underscoring the company’s commitment to regulatory compliance and high operational standards.
Alejandro Revich, Founder and CEO of End2End, commented:
“Brazil is one of the most exciting gaming markets in the world, and with our certification in place, bingo is poised to become a key vertical as operators expand their offerings. The cultural affinity for bingo is undeniable, and the digital infrastructure is ready. At BiS SiGMA, we aim to demonstrate how our network model works and why End2End is the ideal partner to bring bingo to life in Brazil. We’re here to grow our network, build partnerships, and show that when it comes to bingo in Brazil, End2End is the clear choice.”
The post appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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