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BonusFinder report: Swedish government throwing away tax money

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The latest research from BonusFinder.com on Sweden’s iGaming crisis has revealed an acceleration in Swedes playing off-shore and a huge tax loss for the government – and all thanks to an overly burdensome regulatory structure that may yet be extended. The tax loss – at a conservative estimate around €46m for 2020 – would pay for a further 1,000 ICU nurses, 1,400 extra police, or in times of direst need pay for the salaries of a further 588 politicians.

Back in May 2020 the Swedish government reviewed its iGaming regulations, amid worries of an upsurge in gaming during the pandemic. The result was a weekly spend cap for gamblers, plus exceptionally tight rules on bonusing for new players.

Since then, Sweden’s gamblers have been exploring the temptations offered by unlicensed gambling sites with unregulated bonusing and no spend cap – and the trend is growing, with a domestic market unable to compete with their unrestrained rivals.

Even in the short term, this has led to tens of millions of Euros in tax revenue lost by the Swedish state – and BonusFinder.com’s report contains some recommendations for the government to stop this loss and turn the industry around.

BonusFinder.com Managing Director Fintan Costello said of developments: “Over-regulation is not working, which ultimately exposes the most vulnerable players to danger.”

Gustaf Hoffstedt, Secretary General of Sweden’s gaming trade association Branschföreningen för Onlinespel (BOS), added: “BonusFinder’s new data show us an alarming development on search words on Google aimed for unlicensed gambling in Sweden. This is something the regulator together with the industry should pay much more attention to.”

You can read the BonusFinder report here.

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Buffalo Bonanza Hold & Win

ICONIC21 adds Buffalo Bonanza Hold & Win to its Buffalo slot series

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New release follows Buffalo Wild Collection and includes Hold & Win jackpots and a Bonus Buy option.

ICONIC21 has launched Buffalo Bonanza Hold & Win, a new online slot and the second title in the supplier’s Buffalo series following Buffalo Wild Collection.

The game is set on a prairie-themed backdrop and features up to 1,024 ways to win. ICONIC21 said the Free Spin round removes lower-value symbols from the reels, leaving only higher-value symbols in play.

The slot also includes a Hold & Win mechanic triggered when gold coins land and lock. ICONIC21 said the feature builds multipliers and coin values toward one of four jackpot tiers: Mini, Minor, Major or Grand.

Buffalo Bonanza Hold & Win has a maximum prize of 10,000x stake and includes a Bonus Buy option to access bonus rounds. The release adds to ICONIC21’s slots line-up alongside its live casino, virtual, instant game and RNG table game portfolios.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Buffalo Bonanza Hold & Win is built around a clear idea of stripping everything back to what matters most. The game’s Free Spin round does exactly that, putting the focus on the symbols with the highest potential.

“The Hold & Win feature then adds a second layer of engagement, turning the session into something more rhythmic as multipliers accumulate, and the jackpot tiers come into play. It’s a title with real bite, and we’re confident it will perform strongly for operators seeking to add a high-impact slot to their lobby.”

The post ICONIC21 adds Buffalo Bonanza Hold & Win to its Buffalo slot series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games Secures Strategic Partnership With Casino Portugal to Accelerate Growth in Southern Europe

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Booming Games, a leading provider of premium gaming content, has announced a strategic partnership with Casino Portugal, one of the country’s most established and trusted online gaming platforms. The collaboration marks a significant step in Booming Games’ continued expansion across regulated European markets.

Through this partnership, Booming Games will integrate its portfolio of certified games into Casino Portugal’s platform, making a selection of its top-performing titles available to Portuguese players. The rollout will include popular releases such as Buffalo Hold and Win Extreme 10,000 and Inferno Fortune Power Hit, alongside newer hits like Greedy for Gold Power Hit, Tasty Bonanza 10,000, Trollfufu Bonanza, and Diamond Hits Trio: InstaStrike.

Casino Portugal, operated by the renowned Estoril Sol Group, was the first licensed online casino to launch in Portugal in 2016 and has since established itself as a leader in the market. Known for its premium user experience, strong regulatory compliance, and entertainment-led approach, the brand continues to innovate through exclusive content and omnichannel engagement strategies.

The partnership reflects Booming Games’ commitment to delivering high-quality, compliant content tailored to local markets, while strengthening its footprint in Europe. As demand for engaging, innovative casino content continues to grow in Portugal, the collaboration positions both companies to capitalise on new opportunities and enhance the player experience.

Lucia Baranda, Head of Partnerships at Booming Games, said: “We are delighted to partner with Casino Portugal, a brand that stands out for its strong reputation, premium positioning, and commitment to innovation. This collaboration represents an important milestone in our European growth strategy and allows us to bring our engaging content to a wider audience in Portugal.”

Tiago Sousa, Casino Manager at Casino Portugal, said: “We are excited to welcome Booming Games to our platform. Their portfolio of high-performing and visually engaging titles aligns perfectly with our commitment to delivering premium entertainment experiences to our players. We look forward to a successful partnership that will further enrich our offering.”

The post Booming Games Secures Strategic Partnership With Casino Portugal to Accelerate Growth in Southern Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETANO

Betano signs sponsorship deal with Argentina national football team

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Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.

Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.

The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.

According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.

In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.

More relevant data as follows:

The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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