Svenska Spel to Join Lotteries Entertainment Innovation Alliance

Swedish state-owned gaming operator Svenska Spel has signed an agreement to join Lotteries Entertainment Innovation Alliance AS (LEIA).

LEIA is a Joint Venture Company between Danske Lotteri Spil, Française des Jeux, Norsk Tipping and Veikkaus, which was established in the year 2018. The lotteries are working together to share resources in order to build a wider and efficient digital gaming offer, allowing these lotteries to address some of the common main challenges in the digital space, and foster open innovation. The aim is to develop liquidity games and to offer an enhanced range of games to the consumers.

“Svenska Spel is really happy to be a part of LEIA and look forward to a long-term strategic cooperation which will benefit both Svenska Spel and LEIA,” Patrik Hofbauer, President and CEO of Svenska Spel, said.

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“We are really pleased to have Svenska Spel onboard as it will strengthen the Alliance to achieve its targets,” Olli Sarekoski, Chairman of LEIA and CEO of Veikkaus, said.

“We have worked hard the last two years establishing the venture, connecting the lotteries to a common marketplace for provision of games and we are well on track with our business plans. Svenska Spel accession into the venture will contribute with a broader portfolio of games, increased innovation power and further economies of scale effects,” Morten Eriksen, CEO of LEIA, said.