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BOS Comments on Swedish Government’s Extended Covid-19 Restrictions
The Swedish Trade Association for Online Gambling, BOS, has urged the government to withdraw its proposals to extend current restrictions on the online gaming industry.
“There is nothing as permanent as a political promise of something temporary. The temporary restrictions introduced this summer were justified by an alleged increase in online casinos. That did not turn out to be the case. Online casino activity didn’t increase, and sports betting decreased dramatically due to canceled matches. Instead, it was gambling on horses that increased dramatically,” Gustaf Hoffstedt, Secretary-General of BOS, said.
“All actors on the gambling market, such as the Swedish Gambling Authority, we and the government, knew this but unfortunately the government persisted in the erroneous claim that online casino activity would increase and that special restrictions were therefore called for regarding that form of gambling. Betting on horses, on the other hand, was left protected from restrictions.
“It is unfortunate that we can only state that the government is now making a double mistake when it with the same erroneous claims about increased online casino gambling extends the restrictions.
“The consequences of the restrictions are twofold. First, high-volume players jump between more and more gambling companies to avoid the deposit limit. This makes it difficult for an individual gambling company to get an overall picture of a player’s behavior, which is a prerequisite for being able to take protective measures in the event of suspected problem gambling.
“Second, the high-volume players are leaving the Swedish licensing system in favor of the unregulated gambling market, where there are no deposit limits. Even before the first restrictions were introduced this summer, the leakage from the Swedish licensing system was 25 percent for online casinos. What the leak is today and what happens during the extended restriction is a scary thought. The government throws the Swedish gambling consumers out of the licensing system into the wolves’ gap where consumer protection is zero.”
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The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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