Interviews
Q&A with Boris Chaikin, CEO of Soft2Bet on the Swedish market
With the arrival of Campobet in Sweden, this is Soft2Bet’s second website launched in the region. Why is it such an important market for our industry?
B.C.: Sweden was always a desirable territory for us as we knew gambling was a beloved tradition in its communities. We were happy that the Swedish government decided to adopt a law to further regulate the industry as it offered us a great chance to showcase our product to Swedish customers.
Having conducted thorough research of the market we made the decision to apply for the Spelinspektionen licence. This market is filled with strong competitors vying for the attention of demanding players, which has led to both technological advancement and cutting-edge content development.
These challenges brought a strength to our product, and with the success of YoyoCasino proving we are on the right track; we knew now was the best time for us to bring our cutting-edge sportsbook to Sweden.
What does Soft2Bet bring to the Swedish market and how does it differentiate from its competitors?
Boris Chaikin, CEO of Soft2Bet.
B.C.: Our main aim is always to provide users with products of the highest quality, and it’s why we carefully selected our websites with this market in mind. . YoyoCasino and Campobet are both very successful projects in their own right and are now both hugely popular with our Swedish customers, so the decision we made was certainly the correct one.
YoyoCasino has a wide variety of slots, live casino, poker, and blackjack games, and the recently launched Campobet is the perfect companion to the brand, offering sports fans the opportunity to place bets on both live and virtual sports. Customers can bet on all the Swedish sporting fixtures, along with the world’s top leagues and championships and a extensive selection of other sporting events.
However, the diversity of our offering isn’t the only thing that separates Soft2Bet from the competition. Our professional customer support service differentiates us from other brands by being available24/7, giving clients access to native speakers who are available to help and answer questionsat any time.
Alongside that, we provide security. Our clients are given the opportunity to create an account using the Pay’n’Play option via Trustly, which establishes credibility among our customers.
What do you envisage for the future of the Swedish market, and do you have plans in place to further enhance your presence across the Nordics?
B.C.: The region is becoming more and more competitive , and companies should be constantly thinking of new ways to innovate while strictly adhering to the guidelines laid out by Spelinspektionen.
Swedish customers deserve additional exciting projects and Soft2Bet has plentyof them on the horizon. However, we won’t just be limiting our growth to the Swedish market – our team is currently working hard on obtaining another licence in the Nordics, but those are plans we’re keeping close to our chest.
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