High Roller Launches New Online Casino Brand in Finland

High Roller Technologies, operator of the award-winning, premium online casino brands High Roller and Fruta, announced the launch of Kassuuu, a new online casino brand developed specifically for the Finnish market.

The brand’s name is drawn from Finnish slang: Kassu means casino, while KASSUUU! evokes the triumphant cheer of victory. This spirit is embodied in the Kassuuu Jackpot, a unique branded feature available on selected games, designed to amplify excitement while remaining clearly presented to players.

“Kassu means casino, and KASSUUU is what you yell when a jackpot lands. We built the brand to capture that moment of excitement while keeping everything else straightforward with plain language offers, responsible gaming features, and jackpots that earn the triple U,” said Sara Nunes, Managing Director & Chief Commercial Officer, Finland.

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Kassuuu differentiates itself in Finland’s iGaming market with:

• Localised experience: Finnish language and humour

• Story-driven engagement: Weekly promotional cadence featuring recurring characters (Eetu, Sami, Rane and Otto) that set a clear rhythm for offers.

• Trusted payments: Fast, secure and locally familiar payment solutions

• Premium positioning: “Everyday luxury” as the guiding principle for VIP and player rewards

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• Responsible play: Transparent terms, visible limits and prominent support links.

Kassuuu’s tone combines clarity and approachability with a strong emphasis on trust. By embedding responsible play and plain-language communication into its platform, High Roller aims to establish Kassuuu as a safe, transparent and engaging choice for Finnish players.

“Launching Kassuuu is an important milestone in High Roller’s commitment to providing localized entertainment experiences. We’re excited to bring a brand to Finland that not only reflects the local culture and humor, but also builds lasting trust with our valued customers,” added Nunes.