Latest News

Paf Focuses on Young People with Loss Limit Change

Published

2 years ago

May 8, 2024

paf-focuses-on-young-people-with-loss-limit-change

Reading Time: 2 minutes

Mandatory loss limits stop players from losing more money. Paf has decided to lower the loss limit for everyone between the ages of 20 and 24. Young people of this age already have a lower loss limit at Paf and now it will be further reduced from €10,000 to €8000 per year.

“This is an important continuation of the responsible gaming direction we are striving towards at Paf. Now young customers can only play with us for amounts that are at a more sustainable level and within the framework of the customer segment that we have defined ourselves as the green segment,” Christer Fahlstedt, CEO of Paf, said.

Every year, Paf publishes a table showing how the profits and losses look for different customer segments. Over the years, the customer segments have been significantly affected after Paf introduced mandatory loss limits and lowered the maximum limits.

Loss limits are important

Paf customers can set their own lower limits, but cannot exceed the mandatory loss limits set by Paf. Paf’s loss limits apply to all our registered players and all game categories.

“We are not selling teddy bears, and we have a responsibility for the product we provide. As a gaming company, we can say no before a person has gambled away both house and home,” said Christer Fahlstedt.

Paf strives to be a leading gaming company when it comes to responsible gaming in the industry. Paf was the first international gaming company to introduce loss limits in 2018, and since then the maximum limits have been lowered several times.

“We need to be able to be sustainable in the long term. We believe that in a future highly regulated European market, you cannot lose more than €8,000 a year, which can be equivalent to an expensive leisure activity,” said Christer Fahlstedt.

Young people should be prioritised

Young people aged 18-24 are at a higher risk of developing problems with their gambling. Research on gambling problems and different risk groups generally indicates that young people are a risk group.

“We believe it is important to focus on young people and their gambling from a responsible gaming perspective. Together with our other responsible gaming measures, the loss limits are a good complement for better responsible gaming,” said Daniela Johansson, Deputy CEO & Chief Responsibility Officer at Paf.

The reduced loss limit for young people aged 20-24 has already been implemented on all of Paf gaming sites and markets.

The post Paf Focuses on Young People with Loss Limit Change appeared first on European Gaming Industry News.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.