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Svenska Spel Grants SEK2.2M for Research on Gambling Addiction
Svenska Spel’s independent research council has granted SEK2.2m (€2.1m) in funds to research gambling addiction in Sweden.
The total amount will be divided over four research projects and aims to fuel study into the reasons for gambling addiction and how players can find support. Since Svenska Spel’s independent research council was established in 2019, it has granted SEK45m in funds to 35 research projects and studies.
“This year’s applications were high quality and showed breadth,” Sara Lindholm, Chair of Svenska Spel’s independent research council, said.
“It is socially important that we continue to support research that aims to develop evidence-based methods to counteract gambling. In addition, it is important that research can help society develop new treatment methods for gambling addiction,” Sara Lindholm added.
Jakob Jonsson at the Center for Psychiatric Research, Karolinska Institutet, has been awarded SEK727,892 to further his study on whether self-testing measures affect players’ gambling behaviours.
Sofia Vadlin, from the Center for Clinical Research for the region of Västmanland, has received SEK500,000 of the total to explore the effects of the novel coronavirus (Covid-19) pandemic on gambling behaviours and gambling problems.
Researcher Anna Söderpalm Gordh, of Sahlgrenska Academy, received SEK500,000 to fund research into computer game addiction. The study will evaluate the effects of a 15-week cognitive behavioural therapy course designed to address an addiction to computer games.
The final SEK500,000 has been granted to Tobias Elgan at the Department of Neuroscience, Karolinska Institutet, to investigate why gambling problems are more prominent in elite male athletes.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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