Svenska Spel Launches New Responsible Gambling Ad Campaign

Svenska Spel has launched a new responsible gambling ad campaign on December 21. “Together we have game control” – this is the message that Svenska Spel wants to convey with the new campaign.

The campaign is part of the Group’s sustainability work and is intended to tell in an engaging way how Svenska Spel can help customers keep track of their gambling.

“We need to become better at telling about all the good we do to help our customers keep track of their gambling. For an overwhelming majority in Sweden, gambling is somewhat positive, but we see that risk gambling has increased during the fourth quarter of this year and when we now go into a Christmas holiday where gambling often increases, then it is extra important to keep track,” Anna Ekström, Head of Marketing Communication and Activation at Svenska Spel, said.

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“By showing how easy and fast you can test if you are at risk with your gambling, we now want more people to test their gambling behavior. As part of the campaign, we, therefore, want to visualize how fast it goes. There are several tests available on our website,” André Lindgren, communications manager at Svenska Spel, said.