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Svenska Spel Responds to Spelinspektionen’s Match-fixing Proposals

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Svenska Spel has hit out at Spelinspektionen’s (Swedish Gambling Authority) proposed measures to combat match-fixing in the country, arguing that the ban on betting on rule violations still leaves plenty of scope for manipulation.

Last month, Spelinspektionen put forward an amendment to Sweden’s gaming rules that would see operators prohibited from offering odds on rule violations, such as yellow cards in football or faults in tennis.

At the time, the regulator said the measure would help efforts to tackle match-fixing by removing any potential reward for athletes that commit certain acts for match-fixing purposes.

“Much sharper action is needed if we are to win the fight against the match fixes; one of these is to ban all easily manipulated gaming objects. The proposal provides apparent protection, but will in practice have a very limited effect. We therefore propose a tightening of the regulations and hope that Spelinspektionen will take our views into consideration,” Patrik Hofbauer, Chief executive of Svenska Spel, said.

“Games on corners and throw-ins are at least as easy to manipulate, so the logic of this boundary is difficult to see. Instead, we think that [betting on] all easily manipulated game events should be banned,” Hofbauer added.

Hofbauer also raised concerns that the proposed bans would only apply to sports events taking place in Sweden, whereas games and competitions being played elsewhere would not be covered by the measures.

As such, Hofbauer and Svenska Spel put forward alternative measures for the regulator to consider. First, the operator said that the ban should apply to all events in a game or competitions that can be easily manipulated.

The operator said the ban should extend to all gambling businesses that hold a licence in Sweden, rather than sports events taking place in the country. Svenska Spel also said bookmakers should be limited to the events they can offer betting on, with the operator saying that the higher the level of the sport or event in question, the harder it is to manipulate the results.

In addition, Svenska Spel said licensed operators should be required to report all suspicious events to the regulator immediately, rather than just once per year as proposed by Spelinspektionen.

Spelinspektionen’s proposals also attracted criticism from Branschföreningen för Onlinespel (BOS), Sweden’s trade association for online gambling, which said that by bringing bets on these events out of the regulated market, the authorities would lose the ability to monitor suspicious betting on events and to effectively police match-fixing.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech wins AGCO supplier licence to enter Ontario market

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ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.

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