As the global sports season enters one of its peaks, Boomerang Partners is preparing a move designed to attract the full attention of affiliate teams. The company has released a teaser video featuring players of its Official Regional Partner, AC Milan. Thus, it hints at the upcoming launch of TIME TO WIN – an exclusive activation for affiliates.

Not a standard campaign

While full details remain undisclosed, the first glimpse of TIME TO WIN has already set the tone. In the teaser video, AC Milan stars Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot, and Rafael Leão stop short of revealing anything beyond two signals: TIME TO WIN and Save the date. One thing is already clear: this is not a standard campaign or a one-off activation. Based on our insights, it will be a project built at the intersection of elite sport, affiliate expertise, and a deep understanding of peak interest in major sports events, where speed of execution, precise timing, and strategic readiness define results. Designed with these factors in mind, TIME TO WIN reflects Boomerang Partners’ long-term approach to supporting affiliate partners during the most competitive phases of the sports calendar.

A partnership with one of football’s most iconic clubs

The connection with AC Milan is no coincidence. As Boomerang Partners’ Official Regional Partner, the Club is an integral part of the TIME TO WIN concept, lending its world-class sporting prestige and global reach. This collaboration allows affiliate teams to engage with one of the most recognized football brands in the world, combining the excitement of top-level football with marketing opportunities designed for peak performance.

Through this partnership, Boomerang Partners and AC Milan are preparing a series of initiatives throughout the season, including exclusive experiences, high-impact campaigns, and the launch of the AC Milan Hub – a unique portal providing centralized access to all the activities related to the Boomerang and AC Milan partnership.

Preparation is key

While we don’t yet know exactly what Boomerang Partners will launch on February 12th, we believe the company’s Sports Marketing & Betting Calendar 2026 will assist partners in this regard. This expert guide enables affiliate teams to prepare ahead of the hottest moments of the sports season and make more informed decisions when it matters most.

A peak period for affiliates

The timing of this activation is no coincidence. February and March mark one of the peak periods of the sports season, with major events such as the Olympic Winter Games Milano Cortina 2026, the UEFA Champions League knockout rounds, men’s basketball World Cup Qualifiers, and top-tier tennis tournaments like the Indian Wells Masters and the Miami Open. For affiliate teams, these weeks require careful planning, timely campaign setup, and fast execution. This is exactly the time when participation in TIME TO WIN offers a strategic advantage.

What affiliates can expect

Participation in TIME TO WIN offers affiliate teams a chance to engage with one of the most anticipated initiatives of the 2026 sports season. While full details remain under wraps, the scale and ambition of the activation are already clear: it will be a high-impact, exclusive opportunity that affiliates won’t want to miss.

So what’s coming next? The answer will be revealed on February 12, when full details of the TIME TO WIN activation go live on the Boomerang Partners website. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The N1 Puzzle Promo reached its highly anticipated conclusion in Barcelona, where N1 Partners hosted a spectacular grand final that quickly became one of the most talked-about events of iGB Affiliate Week. Held after the first day of the conference, the evening marked the official close of a year-long campaign that ran throughout 2025 and consistently engaged affiliates across the industry.

Designed as a large-scale finale, the event brought together a carefully curated audience of industry leaders, top-performing affiliates, and long-term partners. Demand exceeded expectations well ahead of time, with more than 2,000 registrations submitted and over 600 guests attending the closed-format celebration. The limited access and exclusive guest list helped create a sense of anticipation, positioning the event as a true highlight of the conference week.

First Impressions: Setting the Tone from the Start

From the moment guests arrived, the atmosphere set a cinematic tone. Paparazzi-style photographers welcomed attendees at the entrance, capturing arrival moments and immediately signaling that the night would be something special. Inside the venue, flight-attendant-inspired stewards guided guests through the space, reinforcing the event’s polished and immersive concept.

The venue itself was divided into multiple zones designed to balance entertainment and meaningful interaction. A signature cocktail bar served drinks crafted exclusively for the evening, while a dedicated VIP area offered a relaxed setting for private conversations, networking, and informal meetings that continued throughout the night.

When the Stage Took Center Stage

Live performances played a central role in shaping the energy of the evening. Rather than relying on a single format, the program unfolded through a dynamic sequence of acts that kept guests engaged from start to finish. High-energy dance performances set the pace early on, followed by unexpected contrasts, including classical compositions reimagined with a rock edge.

DJ sets bridged each segment, maintaining momentum and flow, while the appearance of the headline guest became a natural peak of the night. Carefully coordinated lighting and stage production elevated the experience, leaving a lasting impression long after the final performance ended.

As a personal finishing touch, guests were invited to visit a custom patch bar, where they could create and take home a unique souvenir commemorating their participation in the N1 Puzzle Promo grand final.

Honouring the Leaders of the N1 Puzzle Promo

At the heart of the evening was the award ceremony, dedicated to recognising the partners who defined the N1 Puzzle Promo throughout the year. N1 Partners highlighted affiliates who demonstrated consistent performance and strategic focus over time, securing top positions on the leaderboard through sustained effort rather than short-term spikes.

As the final results were announced on stage, the energy in the room was unmistakable. The winners shared their reactions moments after the ceremony, reflecting on the journey, the competition, and the significance of their achievements.

1st Place – Cash Splash

Main prize: Robinson R22 Beta II helicopter

The Cash Splash team shared their emotions following the announcement:

“The emotions are overwhelming—honestly at the highest level. The event itself was impressive, and winning the main prize among such strong peers feels truly incredible. For a long time, we were simply doing our job, and only closer to the end did we realise we could compete for first place and win the helicopter.

What mattered most was that this wasn’t just a promo or a prize. Throughout the campaign, it was clear that N1 Partners focus on long-term relationships and transparent partnership. We always understood what we were competing for, and that clarity was a huge motivation.”

2nd Place – Advertise.net

Prize: Aston Martin Aramco AMR24 F1 Simulator

Advertise.net reflected on their experience:

“The first emotion was pure excitement. Even reaching the top three already felt like a win. We worked on this for a long time, and seeing our company’s name on stage was incredibly emotional.

What stood out most was the transparency and fairness of the promo. We could track our results almost in real time and clearly understand how to influence the outcome. This wasn’t about luck—it was the result of real work.”

3rd Place – Traffic Squad

Prize: Rolex Sky-Dweller watch

4th Place: Seven Group
5th Place: Alfaleads Network

Each announcement was met with strong engagement from the audience, reinforcing both the competitive nature of the promo and the scale of its rewards. The ceremony underlined a core message of the campaign: long-term strategy, consistency, and commitment drive real success.

The Final Piece of a Year-Long Story

The N1 Puzzle Promo Grand Final was never intended as a standalone celebration. Instead, it served as the natural conclusion of a campaign that unfolded throughout the year. By combining immersive production, a clear narrative, and meaningful recognition of partner achievements, N1 Partners delivered a finale that felt both earned and deeply relevant to the affiliate industry.

Alexa Bond, Head of Affiliates at N1 Partners, shared her perspective on the campaign’s conclusion:

“The N1 Puzzle Promo Grand Final in Barcelona became the culmination of everything achieved throughout the year. Bringing our partners together to celebrate their results highlighted the commitment, consistency, and long-term effort behind this journey.

This finale was our way of showing that we’re not just working side by side, but building long-term partnerships based on trust and shared goals. Seeing our partners celebrate, share emotions, and connect with each other confirmed that we created something truly meaningful for the affiliate community.”

The event also attracted strong attention from industry media, with representatives from leading iGaming and affiliate outlets in attendance. Their presence extended the reach of the grand final beyond the conference floor and reinforced the broader industry relevance of the N1 Puzzle Promo.

As the night came to a close, the message was clear: the promo was ultimately about long-term collaboration, shared success, and celebrating achievements together within the iGaming community.

N1 Partners expressed their appreciation to all guests who attended and helped turn the N1 Puzzle Promo Grand Final into one of the most memorable moments of iGB Affiliate Week.

Be number one with N1 Partners.

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