GR8 Tech is reinforcing its client-first strategy by promoting Kateryna Pozdnysheva to Chief Client Officer while she continues to lead the CRM Business Unit. Having been an integral part of GR8 Tech since its inception, Kateryna brings deep industry expertise, strong leadership, and a passion for client success to drive strategic growth and operational excellence.

A Holistic Approach to Client Success

Kateryna’s journey to Chief Client Officer started in CRM, where her team focused on developing solutions that enable operators to engage players more effectively. This foundation shaped her philosophy that client success isn’t just about tactics—it’s about creating a seamless ecosystem where product quality, service excellence, and user experience align to drive results.

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“In this new role, I am focusing not only on retention strategies but also on driving the overall business growth of our clients. This requires deeper collaboration, a clear understanding of their challenges, and the ability to quickly adapt to market shifts. The key takeaway for me has been the importance of being proactive—anticipating client needs rather than just responding to them, and using cutting-edge technology to deliver tailored solutions,” Kateryna shared.

“The biggest challenge is balancing short-term results with long-term strategic goals. The iGaming industry evolves rapidly, and our clients’ success depends on how quickly we can adapt and offer relevant solutions.”

Data-Driven Personalization in Client Support

Technology plays a vital role in client support, but Kateryna emphasizes that automation alone isn’t enough. “The real value comes from combining automation with a personalized touch. Our goal is to ensure every client interaction is not just fast but also meaningful and relevant.”

Key service metrics she prioritizes include:

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• NPS (Net Promoter Score) – measuring how likely clients are to recommend GR8 Tech.
• CSAT (Customer Satisfaction Score) – assessing satisfaction after specific interactions.

However, Kateryna believes that numbers don’t tell the full story. Direct client feedback through interviews, surveys, and one-on-one conversations provides valuable qualitative insights that drive continuous improvement and the building of stronger, trust-based relationships.

GR8 Tech’s mission is built on client support, keeping commitments, and delivering a personalized approach. With Kateryna Pozdnysheva leading the way, the company is strengthening its ability to solve client requests even more efficiently, deliver more tailored solutions, and uphold its commitments at every stage. With a sharp focus on innovation, efficiency, and sustained growth, the company is raising the bar in iGaming and empowering its clients to lead the industry.

Playson, the accomplished digital entertainment supplier, has launched a selection of its Hold and Win games with UK operator Dazzletag Entertainment Ltd.

Dazzletag Entertainment owns and operates several online casino sites, including popular brands Casushi and Peachy Games, which continue to enjoy a strong growth trajectory.

Playson’s top-performing titles have gone live in the UK via Light & Wonder, including Supercharged Clovers: Hold and Win and 3 Pots Riches: Hold and Win.

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The UK remains a key focus for Playson as it looks to further build its presence within one of the industry’s most recognised online gaming markets. The company’s recent tie-up with Light & Wonder provides a strong platform for future growth, with its games available on the supplier’s content marketplace that operators such as Dazzletag Entertainment are connected with.

Blanka Homor, Sales Director at Playson, said: “We are thrilled to make our debut with Dazzletag Entertainment, bringing engaging gaming experiences to even more players in the UK market.

“As the partnership progresses, we will seek to integrate more games across the operator’s brand to continue our commitment to providing the best content to players of all tastes.”