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Sweet Success: Just Slots Launches Its Debut Game, Sugar Heaven
Malta based gaming software developer, Just Slots, has just announced the release of its first game, Sugar Heaven, and it’s already making waves by climbing into the top performing games list on its launch casinos.
The game, titled ‘Sugar Heaven’ puts a fresh spin on the classic 5×3 reel setup. This candy-themed slot game brings a tasteful twist, featuring 20 paylines packed with multiplier wilds and a special symbol that unlocks a variety of thrilling gameplay enhancements As a new studio looking to captivate multiple markets, Just Slots combines a familiar format with a surefire and mouth-watering theme to ensure universal appeal. The company isn’t afraid to experiment either, with its next game ‘Shogun Skylord’ promising an entirely new flavour in their diverse range of initial releases.
On its launch day, Sugar Heaven surged into the top 10 on its debut casino, a remarkable achievement that highlights the work of the product and development teams in bringing the concept to life. The game stands out with multipliers that appear in both the base game and free games, plus engaging features such as Sticky Wilds, Bonus Buys and a special symbol that offers additional spins and enhancements during the free round games. Early demonstrations to operators and players indicate that the game’s design has been a hit, exceeding performance expectations.
Commenting on the debut game, Christine Parkhill, CCO at Just Slots said, “We’ve crafted Sugar Heaven to provide a fun and enticing experience for players. As our debut game, we wanted to start with a theme that resonates universally, and what’s more appealing than candy? It was also essential for us to focus on every aspect of game design, from the underlying maths to the user interface, sound elements and beyond. By refining each of these elements, we aim to keep players thoroughly engaged and entertained.
“The initial feedback has been fantastic and it’s incredibly rewarding to see the game perform beyond our expectations. This early success reaffirms our commitment to innovation and we are excited to launch our next games over the next few months.”
Following the launch of Sugar Heaven, Just Slots plans post-launch updates, including bonus tools and in-game features, offering a new level of player engagement. As the company continues to expand its presence in the global gaming market, you can try your luck with Sugar Heaven on select gaming sites, with more releases coming soon.
The post Sweet Success: Just Slots Launches Its Debut Game, Sugar Heaven appeared first on European Gaming Industry News.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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