Previous CRO of Genius Sports and Digitain offers more than twenty years of leadership expertise to boost Huddle’s commercial expansion.

Huddle, the leading provider of premium odds feeds, has announced the appointment of Iain Hutchison as Senior Vice President of Business Development. The former executive from Digitain and Genius Sports will lead the company’s commercial strategy as it embarks on a new phase of swift global expansion.

After implementing the initial phases of its business strategy, Huddle has positioned itself as a front-runner in odds making and trading services, especially in rapidly expanding offerings like player props, micro markets, and same game parlays. Hutchison comes aboard as the firm embraces a more assertive growth strategy, leveraging current alliances with top-tier operators and new collaborations enabled by his broad network and business acumen.

Hutchison has a distinctive and significant history of leading companies from their initial phase to large-scale operations. His extensive experience in exploring growth prospects will be essential in influencing Huddle’s upcoming phase in regulated markets, utilizing an expanding product portfolio that now features tennis and soccer in addition to its main US sports services.

At Genius Sports, where he was among the first employees, Hutchison advanced to the position of Chief Revenue Officer over a span of 15 years, prior to transitioning to a comparable role at Digitain. Hutchison has gained extensive knowledge and relationships in the sports betting industry, and this powerful blend of executive leadership and a track record of achieving real growth will be a significant advantage for Huddle in the future.

Iain Hutchison, SVP of Business Development at Huddle, commented on his appointment: “Huddle has built a proven, high-performance product in the key growth sector of sports betting. The opportunity to join an expert team, building some of the most powerful trading solutions on the market, was a major appeal, and I’m ready to help deliver on the next chapter of this company’s success.

“My focus is to bring a relentless approach to growth, executing a commercial strategy that drives internal revenue and brings even greater value to our existing and future partners. We have the tech already live with leading tier-one operators, and with a tighter product focus and a strong roadmap ahead, we’re well set to open more doors and scale both quickly and robustly.”

Francesco Borgosano, CEO at Huddle, added: “Huddle’s offering is not only proven, but consistently outperform, by some distance, the legacy approaches on the market. We want to build on this momentum, and bringing Iain onboard will help us do just that.

“Iain is someone who understands the journey from a fast-growing start-up to a global powerhouse, and his track record in delivering consistent growth speaks for itself. We’ve had some hugely constructive conversations about Huddle’s growth prospects already, and with his leadership role – which is validation of our brand strength in itself – we can now cement and scale our position as the premier supplier of complex, high margin sports betting products.”

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Betsson Group has been recognised with the Trend Global Customer Excellence Award 2025, an international accolade presented by one of the Group’s strategic cybersecurity partners to organisations demonstrating strong collaboration, measurable impact and operational excellence across the cybersecurity landscape.

In its motivation, Trend Global highlighted Betsson’s partnership-driven approach. Martin Fribrock, Country Director Sweden, Finland and Baltics, commented: “Delivering remarkable outcomes and building partnerships that create measurable impact. Honest. Thoughtful. Courageously challenging. Always striving to grow, to raise the standard and to help our team and company do the same, because excellence is never an accident, it is a commitment.”

The award places Betsson Group among globally recognised organisations previously acknowledged within the programme, including Bridgestone, Panasonic, SAP, Dole and Accor.

The recognition reflects Betsson Group’s continued focus on building a secure, resilient and well-governed digital ecosystem across its international operations. Cybersecurity remains a strategic priority, underpinned by sustained investment in advanced threat intelligence, proactive risk management and modern security architecture designed to protect customers, partners and employees.

Donald Tabone, Chief Information Security Officer at Betsson Group, said: “Operational security is a business imperative and a shared responsibility. We work closely with our partners to continuously strengthen our defences, challenge our processes and evolve our capabilities. This recognition reflects the dedication of our teams and our commitment to maintaining high standards of cybersecurity across the Group.”

As digital ecosystems continue to evolve in complexity, Betsson Group remains focused on strengthening its cybersecurity posture as a core pillar of responsible growth. Recognition such as this reinforces the importance of strong collaboration, continuous improvement and disciplined governance in safeguarding a sustainable and secure business.

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Vyking has entered into a partnership with Pragmatic Play. The partnership brings one of the industry’s most widely recognised and in demand content portfolios into Vyking’s aggregation ecosystem. Pragmatic Play titles are known for strong player engagement, consistent performance across markets and a diverse range of game experiences.

Vyking’s data-lite aggregation solution allows operators to activate Pragmatic Play content through a single technical integration, reducing time to market and lowering development overhead. This approach enables teams to focus on player experience while managing content centrally alongside other studios. Operators also benefit from streamlined reporting, improved operational efficiency and a unified content roadmap across regulated and crypto-first environments.

Florian Klimka, Chief Product Officer at Vyking, said: “Pragmatic Play is a reference point for casino content in this industry. Its titles perform consistently across markets and player segments. Adding the full suite allows operators to roll out this content faster, manage it more efficiently, and keep their casino offering competitive without increasing technical complexity.”

Vyking’s game aggregation is built around unified content management, providing a single environment to manage and optimise studio content, monitor performance and access real time analytics and retention tools. This supports faster content launches, deeper player engagement and scalable growth while keeping operational complexity low.

The addition of Pragmatic Play content further strengthens Vyking’s modular iGaming platform stack, supporting both fiat and crypto operators with robust technology, scalable deployment options and future-ready infrastructure. Vyking’s Casino Game Aggregation can be consumed by Vyking platform operators as well as those running their own technology stacks. Built on a platform-agnostic architecture, it unlocks access to advanced tools including bonus engines, cashback systems, deep analytics and integrations with third-party platforms such as FastTrack, Unibo, Promofy and MyAffiliate.

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