Latest News
Reflex Gaming’s Diamond Miner DuoMax™ shines with Yggdrasil’s GEM
Reflex Gaming, an omnichannel supplier of gambling games, has once again teamed up with Yggdrasil, a leading iGaming publisher on the launch of Diamond Miner DuoMax™, utilising a powerful Game Engagement Mechanic (GEM) to offer precious prizes.
A cascading slot that modifies its reels for win potential, the latest release places players in a deep, dark mine where the only lights shining are the glittering gemstones in the reflection of the miner’s lantern.
Cascading wins are available across 243 ways and the title also features a free spins round that boasts not only a TNT reel modifier but also the latest outing for Yggdrasil’s popular GEM, DuoMax.
This explosive potential blasts throughout the gameplay with two-win multiplier trails, one for left-to-right wins and one for right-to-left. Each cascade progresses the relevant trail, increasing the win multiplier.
During free spins, the multiplier trails do not reset in between spins, leading to potentially huge win multipliers.
The Golden Bet feature can also be activated at a cost of an extra x0.5 of the base stake, making free spins occur more frequently. When this feature is activated, it changes the Big Blast Bonus trail from four to three segments, resulting in more frequent cascade bonuses.
Last, but not least is the Big Blast Bonus, the standout feature. In the base game, every four consecutive dropdowns trigger a Big Blast Bonus. Players randomly get one of the following:
- Multiplier Boost – both multipliers are boosted by +x10, and this will be applied to the next dropdown if there is a win
- Double Wild – fills two empty positions with wild symbols
- Wild Stack – six wilds are added to one reel at random. Three are immediately visible, three are stacked above
- Extra Life – clears the grid (except wilds or scatter) on a non-winning dropdown, giving another chance to win.
Diamond Miner DuoMax is powered by GATI, Yggdrasil’s cutting-edge technology, which empowers partners to utilise a preconfigured, regulation-ready development toolkit for the seamless creation and swift distribution of top-tier content.
Zoe Bird, Senior Product & Program Manager at Yggdrasil, said: “We have another explosive game on our hands here with DuoMax at its heart alongside a minecart full of features to drive players toward big gem-encrusted wins.
“Reflex has done it again, producing a game that is sure to drive engagement thanks to a clever mix of features and maths.”
Mat Ingram, Chief Product Officer at Reflex Gaming, said: “Diamond Miner DuoMax is a game that strikes a balance between providing depth and volatility for core players, and catering for casual players with its theming and overall design.
“There are so many ways to win and take advantage of multipliers, the Big Blast Bonus and the free spins gamble, we know players have already got a diamond on their hands.”
The post Reflex Gaming’s Diamond Miner DuoMax™ shines with Yggdrasil’s GEM appeared first on European Gaming Industry News.
Awards
Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year
Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.
EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.
Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.
EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.
During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.
The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
business development
Games Valley names Robert Dowling Chief Revenue Officer
Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.
In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.
Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.
Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”
Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”
The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Merkur Group agrees acquisition of White Hat Studios
Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.
Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.
White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz
game series, and the Jackpot Royale
progressive network.
Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”
Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”
Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.
The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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