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Belatra grows games portfolio with Golden øks title

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Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year.

Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere. Players must complete adjacent ways on the reels to win and there are 243 ways available. Symbols include a line-up of Norse fighters, wooden rönds, overflowing tankards and tree amulets.

A resplendent raven acts as the Wild and can be substituted for each of the symbols aside from the Axe Scatter symbol. Three or more Scatters will trigger the Bonus game and will be played with a maximum of 3000x. Should players find five Scatters, the Golden Axes feature will launch in which players could win up to 9999x. During the base game, there is the +25% to the bet” feature that once activated will automatically increase by 25% – doubling the chance of triggering the bonus

When the Bonus Axes and Golden Axes feature begins, players are faced with four targets set across a snowy plain. Each target is responsible for one digit of the final winning multiplier total. The furthest left target determines the lowest digit, the next targets show the following winning digits. Players must step up to the challenge of throwing the axe at the target to reveal numbers ranging from 0-9. The feature finishes when all targets are hit or when the axe misses or falls short to land in the snow. Each number is accumulated during the feature to reveal the final multiplier total. If targets are not completed, then players can purchase an extra Axe to try to hit the remaining one.

Golden øks has the Buy Bonus option. Those players with enough credit can enter into the standard or special bonus round. There is also the choice to opt for the Mystery 1/5 button that triggers a 1 in 5 chance of winning the Standard or Golden Axes game.

Sergey Chernyavski, Belatra Games’ CCO, said: “Golden øks is another shining example of the talent our games studio has in creating truly engaging games. Players love the game mechanic and the Axe bonus gives everyone a chance to hit the massive returns on offer.”

The post Belatra grows games portfolio with Golden øks title appeared first on European Gaming Industry News.

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Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

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Willemstad, Curacao, June 10th, 2026

New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation

Stake Unveils Ambassador-Led Football Campaign

Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.

The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.

Four Football Icons, One Global Campaign

Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.

Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.

The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.

Multi-Channel Distribution Strategy

The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.

Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.

The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.

The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.

Connecting Fans Through Football’s Biggest Moments

Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.

Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.

The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.

As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.

About Stake

Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.

Contact

Stake

[email protected]

The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

Published

on

stake-unveils-global-football-campaign-with-casillas,-aguero,-hazard-and-evra

Willemstad, Curacao, June 10th, 2026

New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation

Stake Unveils Ambassador-Led Football Campaign

Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.

The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.

Four Football Icons, One Global Campaign

Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.

Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.

The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.

Multi-Channel Distribution Strategy

The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.

Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.

The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.

The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.

Connecting Fans Through Football’s Biggest Moments

Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.

Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.

The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.

As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.

About Stake

Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.

Contact

Stake

[email protected]

The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Latest News

Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

Published

on

Willemstad, Curacao, June 10th, 2026

New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation

Stake Unveils Ambassador-Led Football Campaign

Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.

The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.

Four Football Icons, One Global Campaign

Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.

Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.

The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.

Multi-Channel Distribution Strategy

The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.

Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.

The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.

The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.

Connecting Fans Through Football’s Biggest Moments

Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.

Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.

The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.

As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.

About Stake

Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.

Contact

Stake

[email protected]

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