Latest News
Week 8/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Yggdrasil, a leading iGaming publisher, is taking to the skies in an ethereal adventure alongside Boomerang Games in their latest release, Skylantis 2 WildFight™. The 5×4 title sees a plethora of heroes fill the reels located high up in the clouds, as players look to gain wins across 178 Connecta Ways, where any connected symbol makes a winning line.

Greentube, is braving the depths of the ocean in its latest feature-rich release Diamond Link™ Almighty Kraken™. This 5-reel, 25-win line slot offers players the chance to win great treasures by way of the Diamond Link™ feature and three lucrative Wild, Sticky and Colossal spins. Whenever players collect six diamond symbols, Diamond Link™ begins. Players receive three free spins in which they must collect diamond symbols boasting a cash value or a jackpot values.

Independent slots studio Thunderkick is bolstering the popularity of its player-favourite franchise with the release of Beat the Beast: Dragon’s Wrath, the sixth entry in its Beat the Beast series. Set upon a lake in the middle of mountains and towering castles, players are presented with symbols such as swords, rings and dragons upon the game’s 5×3 grid. Winning combinations must land across the slot’s nine paylines to award a win.

Nailed It! Games, an independent Krakow-based games studio, is embarking on another intergalactic adventure as it launches a sequel to one of last year’s hits with Cosmic Moon. Returning to the cosmos, the title blends a futuristic space theme with retro iconography via its classic symbol design. These must form a matched combination across the slot’s 25 paylines to award a win, with diamond wild symbols aiding in creating these wins.

Wazdan, has given the Extremely Light makeover to its popular retro title by introducing Hot Slot: 777 Rubies Extremely Light. An eco-friendly version of the original title, the revamped version offers smoother gameplay, faster loading times and less drain on the battery life of devices.

Supremeland Gaming’s Powderkeg Studios has announced the highly-anticipated global launch of its enchanting new slot game Red Panda Rising. Available to players globally, Red Panda Rising promises to captivate players with its unique theme, stunning graphics and engaging gameplay.

In the latest release from Play’n GO, players shall join the ranks of the Spartans and stand alongside King Leonidas against Xerxes and his vast Persian army. Bringing players to the front lines of one of history’s most iconic tales of heroism, Undefeated Xerxes stands strong beside other Greek Mythology-themed slots, including Gates of Troy, Rise of Olympus, and Rich Wilde and the Shield of Athena.

Light & Wonder, Inc. announced the release of its inaugural Progressive Product games, Thundering Shenlong and Thundering Gorilla, from specialist slot provider Lightning Box, one of Light & Wonder’s in-house studios. The latest hits in Lightning Box’s portfolio have evolved from Lightning Shenlong and Lightning Gorilla to become the studio’s first ever Progressive Product titles. Thundering Shenlong and Thundering Gorilla showcase the Progressive Jackpot, including the Grand and Major Jackpot prizes.

Gaming Realms, a leading provider of mobile-focused gaming content, travels to the bamboo forests of Asia and aligns with Lunar New Year celebrations in its latest release, China Shores Slingo, a reimagining of a Konami classic. Having launched exclusively in the United States to positive results, the slot now makes its full worldwide debut.

Having already put together a portfolio of SwinttSelect slots that’s visited all four corners of the globe, this month hot-shot software provider, Swintt, is mining deep beneath the earth’s surface in Dynamite Boost – an exciting, gold mine-themed game that’s packed with explosive features. Played out in front of a backdrop of glittering caves and gold-laden carts, the new subterranean slot features all manner of mining-themed paraphernalia across its five reels.

Yggdrasil is bringing back a player hit with Rainbow Ryan 2, starring the high-performing synced reels from the original title but with unique features such as Louder Multipliers, Encore Respins and a lucrative Jackpot Wheel. The guitar playing leprechaun Rainbow Ryan makes a return in this sequel to Yggdrasil’s 2017 release, with the new iteration offering the possibility to sync between two and six reels, seeing them land with the exact same symbols, increasing the chance of a winning combination.

Push Gaming heads to the Arctic in a title focused on instant win prizes, with its latest release Big Bite. Played across 5×3 reels, the wintery water adventure depicts polar bears, seals, penguins and more frozen-themed icons. These are joined by a wild, which substitutes for all base game symbols, making wins across 10 paylines easier to achieve.

Expanse Studios has just announced the launch of their latest creation, 100 Super Icy, a classic fruit slot with a refreshing twist! Boasting a generous RTP of 97.10% and medium volatility, this 4×5 slot promises players an exhilarating gaming experience filled with excitement and frequent wins.

Stakelogic invites players to take a trip to a hidden paradise deep in the heart of the South Pacific Sea. Upon arrival, players will be greeted by some whacky, angry-looking birds, but fear not, these hold the key to all of the riches and secrets this island has to offer. Players can uncover lost treasures in Tiki Tiki Hold ‘N’ Win by landing Bonus Symbols. Landing three triggers the Fortune Wheel, while four and five trigger the Mega and Epic Fortune Wheels.

anime
G2 drops limited-edition One Piece streetwear capsule on June 25
The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.
G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.
The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.
One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.
The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Ygam joins four UKRI-funded gambling harms research partnerships
Projects sit within UKRI’s Research Programme on Gambling and the GHR-UK Evidence Centre, backed by the statutory levy.
Ygam has been named as a partner on four projects funded through the UKRI Research Programme on Gambling, supported by the statutory levy. The charity will work with academic teams including the University of Birmingham, Bournemouth University, the University of Plymouth, Lancaster University, and Liverpool John Moores University.
The four projects sit within the Gambling Harms Research UK (GHR-UK) Evidence Centre, which coordinates 19 one-year Innovation Partnerships under the programme. UKRI has been appointed by the UK Government to oversee research commissioned through the new statutory Gambling Levy. Under the levy, 20% of annual funding will be allocated to research, equating to £22.1 million in 2025/26.
Emily Tofield, Chief Executive of Ygam, said: “We are pleased to be working in partnership with leading university partners, contributing our expertise in a key strategic area of our work. A defining strength of our approach is that it is grounded in robust insight and research, underpinning everything we do. This enables us to understand how and why harms emerge and translate that into practical, preventative education that is credible and scalable. We look forward to achieving these outcomes together and informing effective measures to prevent harms among children and young people.”
Ygam said its advisory panels — including young people, individuals with lived experience, community and faith leaders, gaming and esports representatives, and student ambassadors — will help shape the research to reflect “real-world experience and diverse community perspectives.”
The four partnerships are: INTEGRATE (University of Birmingham, Ygam, Al-Hurraya and Community Connexions), focused on intersectional gambling harm and interventions for children, young people and emerging adults; “From Evidence to Action: Safeguarding Neurodivergent Young People in Gamified Digital Environments” (Bournemouth University, Ygam, Work’n’Diversity CIC), focused on gambling-like risks in gamified digital environments; GRASP (University of Plymouth-led partnership including NatCen, NHS and third-sector organisations, and Ygam), mapping support pathways and gaps in prevention and recovery; and GRACE-Net (Lancaster University and Liverpool John Moores University with local authorities, NHS partners, third-sector organisations and Ygam), testing collaborative approaches in the North West of England and sharing learning more widely.
The post Ygam joins four UKRI-funded gambling harms research partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Study: 400m Gen Z esports fans say brand activations drive purchases
EFG, Hero Esports and Niko Partners survey 8,000 fans across eight markets; 74% report ads and brand presence influence buying.
ESL FACEIT Group (EFG), Hero Esports and Niko Partners have released a multi-country Gen Z esports study claiming around 400 million Gen Z consumers (20%) regularly engage with esports. The findings were published on 25th June 2026 in Cannes, France, in a white paper titled The Esports Generation: Who They Are & Why They Spend.
The report is based on survey data from 8,000 Gen Z esports fans aged 13-30 across eight markets. It positions esports as a high-attention channel for brands: 85% of respondents said they notice branding in esports, while 74% self-reported that advertising and brand participation in gaming spaces influences their purchasing behaviour. The study also reports that 66% have bought a product following a collaboration or co-branding partnership with an esports team, game or player.
On consumption and fandom touchpoints, the study found 71% regularly watch gaming content, including 66% who watch gaming livestreams and 33% who watch or listen to gaming podcasts. It also points to offline reach: 21% said they regularly attend gaming conventions and esports events, with the average respondent attending at least one in-person event in the past nine months.
The white paper also breaks out claimed purchase categories linked to esports collaborations over the past year, led by food and beverage (33%), electronics (33%) and fashion (32%). Beyond core categories, it reports 28% bought esports-related collectibles, 17% purchased makeup, beauty, or skincare products, and 10% bought from partnered brands in other categories.
Niccolo Maisto, CEO at ESL FACEIT Group said: “Esports has evolved into one of the most effective channels for companies looking to connect with Gen Z audiences at scale. What makes it unique is not just its reach, but the depth of engagement and trust that exists between fans, players, teams, and events. This research shows that esports fans are highly invested participants, not passive viewers, creating an opportunity for brands that show up authentically and build meaningful and lasting connections with this key audience.”
Danny Tang, Co-Founder and CEO of Hero Esports said: “This whitepaper confirms what we at Hero Esports have long believed: esports has evolved into a global cultural and economic force. The data shows an audience that is young, diverse, and deeply engaged. For brands, the message is clear—esports is no longer a niche market; it is the premier platform to connect with the next generation of consumers. We are proud to partner with Niko Partners and EFG to provide this blueprint for understanding and succeeding in this dynamic industry.”
Lisa Hanson, CEO at Niko Partners said: “Our data shows that, much like fans of other sports, Gen Z esports fans are incredibly passionate and have formed strong bonds within their communities. However, their media and consumer affinities extend well beyond gaming and esports, with our research revealing naturally connected interest areas that create valuable overlapping opportunities for brands and partners that show up authentically in this ecosystem.”
The post Study: 400m Gen Z esports fans say brand activations drive purchases appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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