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Yggdrasil unleashes ancient powers in The Runemakers DoubleMax™
Leading iGaming publisher Yggdrasil and Bang Bang Games have combined to create the debut DoubleMax slot incorporating a cluster-pays mechanic, The Runemakers DoubleMax™.
This high volatility cluster pays slot can see players win up to 15,000x with huge cluster combinations, Mystic Mystery symbols and lucrative Free Spins with DoubleMax multipliers.
Winning clusters are formed when five more symbols land adjacent vertically or horizontally, with the DoubleMax Game Engagement Mechanic kicking in after every win. This causes a win multiplier to double, while further symbols can cascade down to boost win potential.
Special Mystic Mystery symbols can drop onto the 6×6 game grid after each win, revealing a matching symbol leading to impressive cluster pays wins.
Should three or more bonus scatter symbols land it will automatically award seven free spins. During this feature the DoubleMax multiplier does not reset. Brave players can opt to play a DoubleMax all-or-nothing gamble minigame to boost their spins to 11.
Players can also pay 125x their stake should they wish to automatically receive seven free spins. Alternatively, they can pay 350x their stake to buy the Super Bonus which awards 11 free spins.
The Runemakers DoubleMax is powered by GATI, with Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.
Mark McGinley, Chief Product Officer at Yggdrasil, said: “The Runemakers DoubleMax offers one of our most popular GEMs and takes an engaging twist. This is the first time we have combined a cluster pays slot with the DoubleMax mechanic and we are expecting great things.
“There is a lot of anticipation around this release and plenty of confidence that it will be a real hit with players and operators alike thanks to its excellent features and great win potential.”
Frank McPolin, Managing Director at Bang Bang Games, said: “Developing The Runemakers DoubleMax has allowed us to explore some exciting themes and concepts, all throughout the development process. We cannot wait to unleash the ancient power of the Runemakers upon players around the world. It certainly has all the makings to be a truly great cluster pays hit.”
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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