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Yggdrasil unleashes ancient powers in The Runemakers DoubleMax™
Leading iGaming publisher Yggdrasil and Bang Bang Games have combined to create the debut DoubleMax slot incorporating a cluster-pays mechanic, The Runemakers DoubleMax™.
This high volatility cluster pays slot can see players win up to 15,000x with huge cluster combinations, Mystic Mystery symbols and lucrative Free Spins with DoubleMax multipliers.
Winning clusters are formed when five more symbols land adjacent vertically or horizontally, with the DoubleMax Game Engagement Mechanic kicking in after every win. This causes a win multiplier to double, while further symbols can cascade down to boost win potential.
Special Mystic Mystery symbols can drop onto the 6×6 game grid after each win, revealing a matching symbol leading to impressive cluster pays wins.
Should three or more bonus scatter symbols land it will automatically award seven free spins. During this feature the DoubleMax multiplier does not reset. Brave players can opt to play a DoubleMax all-or-nothing gamble minigame to boost their spins to 11.
Players can also pay 125x their stake should they wish to automatically receive seven free spins. Alternatively, they can pay 350x their stake to buy the Super Bonus which awards 11 free spins.
The Runemakers DoubleMax is powered by GATI, with Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.
Mark McGinley, Chief Product Officer at Yggdrasil, said: “The Runemakers DoubleMax offers one of our most popular GEMs and takes an engaging twist. This is the first time we have combined a cluster pays slot with the DoubleMax mechanic and we are expecting great things.
“There is a lot of anticipation around this release and plenty of confidence that it will be a real hit with players and operators alike thanks to its excellent features and great win potential.”
Frank McPolin, Managing Director at Bang Bang Games, said: “Developing The Runemakers DoubleMax has allowed us to explore some exciting themes and concepts, all throughout the development process. We cannot wait to unleash the ancient power of the Runemakers upon players around the world. It certainly has all the makings to be a truly great cluster pays hit.”
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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