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AvatarUX introduces new cascading mechanic in GemPops

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Award-winning slots studio AvatarUX has rolled out a brand-new mechanic in newest title, GemPops.

Every spin starts with a variable reel height, which can be as small as three reels or up to seven positions high. In addition, there is a reel multiplier assigned to each individual one, which increases every time there is a symbol win. During base play, whenever it reaches max height, the multiplier is awarded.

The Popscade mechanic sees all winning symbols in a combination disappear, with fresh ones cascading down from the heightened reel, rather than ‘popping’ into the empty cell, as per the iconic PopWins™ associated with AvatarUX.

Three or more diamond bonus symbols will trigger the free spins mode, where players can also use the Gamble Wheel to earn the chance for increased spins and a higher starting multiplier.

During the bonus, Xpops can be triggered, causing symbols to pop by a random amount ranging from one to four times, while up to three more spins can be unlocked if special bombs land on the reel.

If a reel is unlocked to its full height in the free spins mode, the accompanied multiplier is transferred to the total multiplier amount, further boosting win potential.

In addition, GemPops contains both a Buy Bonus and Ante Bet option in certain jurisdictions, further boosting player engagement.

The game is initially available exclusively to AvatarUX’s partners with direct integrations and will be rolled out globally later.

Nicola Longmuir, CEO at AvatarUX, said: “We’re thrilled to roll out GemPops, incorporating some exciting new mechanics that further explore extended spins and expanded paylines in every single spin.

“We have made it our mission to create engaging, forward-looking games, mechanics, and products, and this is yet another example of the strides we’re taking as a slot studio.”

ELA Games

ELA Games’ Business Development Team Lead Wins Manager of the Year Award at SBC Awards Europe 2026

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ELA Games, an innovative casino game studio, has secured a major leadership victory at the SBC Awards Europe on April 30 at the Xara Lodge in Malta. Its Business Development Team Lead Yaroslav Soloshenko has secured the Manager of the Year title at the event.

This recognition showcases the studio’s leading role in the industry and the exceptional internal culture steering the company forward. It amplifies its overall success, revealing how a solid foundation of studio leadership at ELA, along with Yaroslav’s vital contributions, guides the team to its recent achievements and shapes its reputation for excellence.

Earning the trophy places the studio among the biggest names in the space. The ELA Games team stood tall in the company leadership categories alongside Employer of the Year winner Betsson Group, with Yaroslav honoured among some of the best individual leaders in the industry, including Alea’s Alexandre Tomic and Playtech’s Elena Rousseva, who were jointly awarded Leader of the Year. Being recognized shoulder to shoulder with these industry giants comes down to the entire team’s passion for the games they produce, starting from the very top.

The SBC Awards Europe took place on April 30 at the Xara Lodge. Hosted by renowned sports broadcaster Alison Bender, the ceremony celebrated the operators, affiliates, and suppliers setting new standards across the industry.

The post ELA Games’ Business Development Team Lead Wins Manager of the Year Award at SBC Awards Europe 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Ilkka Kosola

Veikkaus Appoints Ilkka Kosola as its New Chief Financial Officer

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Veikkaus has appointed Ilkka Kosola as its new Chief Financial Officer (CFO) and a member of the executive management team. He will assume his new role by the end of September 2026.

Kosola will play a significant role in Veikkaus’ ongoing transformation towards the partial multi-license system and the execution of the company’s 2030 strategy. He brings with him extensive experience in demanding financial management positions and a strong track record of leading successful strategic projects and transformations.

“Ilkka’s broad and international experience in leading finance and IT functions, combined with his proven ability to drive change and execute strategic transactions, makes him an excellent fit for Veikkaus as we navigate this period of significant transformation,” said Olli Sarekoski, CEO and President at Veikkaus.

“We are confident that his expertise will be a great asset to our company and our executive management team as we work towards our strategic goals for 2030.”

Kosola joins Veikkaus from his position as Group CFO at Reaktor. He has previously served as Group CFO at Adven Group and has held several senior finance and business control positions at companies such as TietoEvery, Basware and Fortum. His career includes a strong history of successful M&A transactions, financial turnarounds and the development of modern, digitally enabled finance functions. His expertise also includes areas such as artificial intelligence in finance and international board work.

“I am thrilled to be joining the Veikkaus team and to have the opportunity to contribute to the next chapter of this iconic Finnish company,” said Ilkka Kosola.

“Veikkaus is at a pivotal point in its history, and I am eager to apply my experience to support the company’s transformation and the execution of its new strategy in the opening license market.”

The post Veikkaus Appoints Ilkka Kosola as its New Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Genius Sports Announces Close of Acquisition of Legend

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Genius Sports Limited, a global leader in real-time sports data, announced it has completed its previously announced acquisition of Legend, a global, digital sports and gaming media network.

Legend provides a scaled media platform, with world-class marketing technology powering owned and operated digital properties including Covers.com, Casino.org and Casino Guru. In 2025, Legend generated 320 million annual visits from 118 million unique visitors, with more than two-thirds returning on a regular basis.

With the acquisition of Legend, Genius Sports is uniquely positioned as the only company operating two synergistic businesses across official sports data and media and advertising.

“Genius Sports has spent years building the data infrastructure behind modern sport. With Legend, we now extend that into the moment where fans choose to participate and act. This combination not only strengthens our core sports business but also expands our ability to monetize new audiences in iGaming, increasing the economic value of our platform across both verticals and driving significant cash flow,” said Mark Locke, CEO of Genius Sports.

The post Genius Sports Announces Close of Acquisition of Legend appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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