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Week 46/2023 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Habanero takes players on a vintage voyage to the Greek empire in its latest slot, Zeus Deluxe. Players go on an epic journey in this 5×4 escapade in lavish surroundings, as excitement reigns supreme with each spin promising thrilling surprises, featuring Wilds, Money Respins and Free Games. The Zeus Wild appears in the base game and Free Games, and when these land in a winning combination, they lock in place for the next spin as riches abound for users.

Habanero entices players to become a God of the slots in its latest release Zeus Deluxe

 

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Peter & Sons have teamed up with leading iGaming publisher Yggdrasil to open the gate to the darkest corners of the city zoo in their latest feature-rich release, Animafia. The game sees the animals embark on a daring mission to escape their cages, with big cash prizes on offer through a number of features and mechanics including power wilds, a collect feature, and a free spins bonus with roaming wilds, powerups and retriggers.

Yggdrasil releases the beasts in crime caper Animafia

 

4ThePlayer is excited to announce the launch of its latest creation, 21 Thor Lightning Ways. This electrifying new slot game invites players to step into the realm of Norse mythology and join the mighty Thor in an epic adventure packed with thunderous wins and lightning-charged excitement! In 21 Thor Lightning Ways, players are treated to the excitement of 3,125 ways with the striking power of Lightning Ways!

 

Tom Horn Gaming rolls out a perennial favourite among slot enthusiasts, the ‘book of’ style game, Book of Cleo. The game takes players on an adventure through the ancient tombs of Egypt, guided by the Queen herself, promising players the chance to uncover legendary treasures, intriguing mechanics, and the potential for substantial wins.

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Tom Horn Gaming dares brave players claim Egyptian riches in Book of Cleo

 

Yggdrasil, has teamed up once again with ReelPlay to deliver Mega Money Machine, with its innovative reels set to give players the chance for some supercharged payouts. The game features a single win line and is played over three or four reels, depending on the stake selected. The total win is determined by the combination of numbers that appear on the central payline. These are joined from left to right to form the total win, in direct correspondence to the bet amount.

Yggdrasil & ReelPlay partner for a Mega Money Machine

 

Pragmatic Play, invites players to don their cowboy boots and head to the Wild West with The Wild Gang. Set at sundown in a Western town, the title features a 3-4-4-4-4-3 reel formation, with symbols including bottles and sheriff badges appearing on the game grid. Players must make winning combinations of at least three symbols from left to right to land a win.

PRAGMATIC PLAY DONS ITS SPURS IN THE WILD GANG

 

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Rise up the ranks like a wise guy in the underworld of mobsters with the latest ‘Powered by OneTouch’ release, King of Mafia. Set in the gritty inner city against a backdrop of flickering signs and vintage cars, the 5×3 title presents players with 243 ways to win in this feature-rich instalment. In the base game, wins come tumbling down in a cascading fashion, allowing more symbols to drop for another chance of a win.

Shakedown the streets for wins in latest 'Powered by OneTouch’ release King of Mafia

 

Armadillo Studios has announced the official release of its latest title, Book of Armadillo. This high volatility, 3×5, ‘Book of’ game features the popular armadillo character, who returns to players’ screens with a mission to secure as many riches as possible, hidden within an ancient Mayan temple set deep in a tropical rainforest.

 

Play’n GO welcomes some interstellar visitors back to Earth for the holidays in Invading Vegas: Las Christmas, an online slot pulsing with out-of-this-world fun. After crashing into Santa’s sleigh, these crazy aliens have agreed to take his place this year. After all, a planet can be invaded any day of the week; Christmas only happens once a year. This five-reel online slot will have players seeking to create winning combinations of symbols while also getting the chance to unwrap some exciting features too.

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Book of Northern Lights” launched this week, a 5×3, 10 payline slot and the latest title from the Berlin-based Hölle Games. The game occurs far north in the lands of ice and adventure, where lights dance across the midnight sky.  While it is said the Vikings believed the aurora borealis to be reflections of the Valkyries’ armour as they led the warriors to Odin, the Explorer character in Book of Northern Lights knows better – they are an ethereal roadmap towards unimaginable riches.

 

Gaming Corps presents players with a fishing adventure like no other in Lobster Hotpot — the latest slot release from the Swedish specialist in arcade-style casino games. Players can plunge into mesmerising depths and reel in fantastic prizes in this thrilling aquatic journey. The aim of the game is to cast reels in the depths to collect Fish, or land the Hotpot symbol to collect Lobsters; those Lobsters can then collect Fish themselves and fatten up their value.

 

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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

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Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.

BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.

Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.

Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.

We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.

Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.

The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.

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BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.

The post BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil appeared first on Gaming and Gambling Industry in the Americas.

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California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

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Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.

Problem Gambling & Public Health Takes the Stage

The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.

Tribal Revenue Distribution Approved

The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.

Cardroom Licensing: Approvals and Extensions

Among key licensing matters:

  • 500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.

  • Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.

  • Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.

Key Employee Licensing Actions

The Commission approved several initial and renewal key employee licenses. Notably:

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  • Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.

  • Kevin Lee and George Rahme received 120-day extensions for renewal processing.

Third-Party Proposition Player Services Under Scrutiny

The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.

Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.

Gaming Resource Suppliers & Tribal Approvals

Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:

  • HCAL, LLC

  • JCM Global

  • Konami Gaming, Inc.

  • PDS Gaming, LLC

Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.

Notable Withdrawals and Denials

In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.

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A Broader Look Ahead

With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.

The post California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives appeared first on Gaming and Gambling Industry in the Americas.

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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments

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Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.

Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.

AI-powered optimization

Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.

With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.

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Personalized engagement

Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.

AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.

Crypto betting boom

In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.

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Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.

Affiliate tournaments

Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.

This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025it runs through May 11. More than 400 teams are participating.  Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.

Join Boomerang Partners and the Golden Boomerang Awards 2025.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

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