Frontend integration keeps markets, odds and bet slip inside the broadcast; feature debuts with virtual sports.

DATA.BET has launched In-Stream Betting, a frontend overlay that lets viewers place bets directly within a mobile live stream without leaving the broadcast. The company said markets, odds and the bet slip are accessible inside the stream.

DATA.BET positions the feature around mobile usage, saying mobile devices account for the majority of bets placed and that share is growing. The overlay is on-demand, allowing users to switch it on or off during the stream.

The supplier said the component is designed to reduce drop-off during live betting by removing the need to navigate away from the stream. DATA.BET claims this can support stronger engagement, higher retention, longer sessions and improved lifetime value.

According to the company, In-Stream Betting integrates at the frontend level and requires no backend implementation, with availability now “upon the clients’ request.”

In-Stream Betting launches first with virtual sports, with plans to expand to additional verticals. “In-Stream Betting is designed to meet players where their attention already is — inside the broadcast,” said Rostyslav Likhtin, Head of Product at DATA.BET. “For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction. Having everything on one screen cuts the time it takes to place a bet and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”

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Supplier plans Stand A08 meetings on May 4-6 as it targets further growth across African iGaming markets.

TaDa Gaming will attend the inaugural iGaming AFRIKA Summit in Nairobi, Kenya, on May 4-6, where it plans to meet partners and operators at Stand A08 as it targets further expansion across African markets.

The supplier said it is live in more than 16 countries and is preparing to launch in South Africa through new partnerships and collaborations. TaDa described its approach as a “glocalisation strategy” built around global core mechanics and localised content.

TaDa highlighted its Fortune Gems and Fortune Coins series—specifically Fortune Gems 500 and Fortune Coins 2—as key titles, alongside its market-tailored X Hot slots, including X7 Hot. The company also pointed to its mobile-first focus, citing “fast loading and lightweight deployment” to support local infrastructure and devices.

The company said its Africa footprint includes partnerships with betPawa, Hollywoodbets, World Sports Betting and Betway, as well as distribution via 1XBET and BetConstruct. TaDa previously won SiGMA Africa Slot Newcomer of the Year.

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘We are consistently growing our brand awareness through new partnerships across multiple markets, increasing our know-how and positively impacting our ability to keep delivering the experiences players want. We welcome everyone to drop by Stand A08 to meet our dedicated team and find out more about what we can do for your African success.’

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Supplier is shortlisted in Slot Supplier – Under 5 years and Casino Software Supplier – Under 5 years ahead of the 3 June ceremony in London.

ELA Games has been shortlisted in two categories for the EGR B2B Awards 2026: Slot Supplier – Under 5 years and Casino Software Supplier – Under 5 years.

The EGR B2B Awards recognise service providers and software developers across iGaming. Winners will be announced at a ceremony at City Central at the HAC in London on 3 June 2026.

In its announcement, ELA Games pointed to recent product development and partner-focused delivery, including work to expand across regulated territories and a focus on “technical reliability and smooth integration.”

The supplier also highlighted product features it says differentiate its content, including the Winpot mechanic and a shooter format. It cited the release of Shoot Happens as an example, describing it as using a bespoke game engine to combine narrative progression with betting systems.

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