Bet St George has published new research claiming four in ten England fans expect the Three Lions to win the 2026 FIFA World Cup. The betting brand said the poll of 1,000 England sports fans was conducted between 15 and 18 May 2026, with the tournament set to start on Thursday.

In the survey, 40% of respondents said they expect England to lift the trophy in North America this summer. Optimism is highest among 25 to 34 year olds, where 67% backed England to win.

The research also points to a broader national narrative around the team. Nearly three-quarters (72%) of fans agreed that the England team brings the nation together. Separately, 26% said a World Cup win would rank among their top three most important life events, rising to 31% among men.

Regionally, Bet St George said England sports fans living in Scotland were the most confident cohort in the dataset, with 77% backing England to win and 96% agreeing the team brings the nation together. Greater London also skewed optimistic (53% backing England; 36% placing a win among their most important life events), while Yorkshire and the Humber was more cautious (31% backing England; 19% ranking a win as a top life moment).

Andre Au, Marketing Director at Bet St George, said: “England has one of the most passionate sporting audiences in the world, but for a long time, it was the only nation in the UK without a sportsbook built around its own identity.

“We created Bet St George because supporting England is different. World Cup fever hits massively once the squad is announced. For England, it is the expectation. It’s all about the previous hurt, penalty shoot-outs, the build-up, the predictions, and the debates with your mates. The whole nation feels that this tournament might finally be the one.”

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Advanced Compliance Technology (ACT), an independent provider of geolocation, sports integrity and risk solutions for the global regulated betting and gaming industry, has launched its next-generation AI and machine learning-powered Compliance and Integrity Platform.

The new platform brings together geolocation, identity verification, fraud detection, behavioural monitoring and sports integrity checks into a single, real-time solution.

The self-optimising platform leverages advanced AI and machine learning (ML) models to process and analyse 100,000s of data points related to athletes, leagues, officials, teams, betting markets, bookmakers, player activity, transactional behaviour and geolocation intelligence.

Advanced ML models also monitor player performance, injuries and behavioural patterns to identify anomalies, suspicious activity, integrity risks and emerging compliance threats as they develop.

When an alert is raised, ACT’s team of compliance, fraud and integrity specialists are on hand to support customers with expert judgements, providing even greater confidence through human-in-the-loop oversight.

By bringing these traditionally siloed compliance disciplines together, ACT’s new dashboard provides operators, regulators and sport governing bodies with a unified view of risk across the entire player and betting lifecycle, facilitating faster, more informed decisions based on live data and risk analysis.

Mike Venner, Co-Founder and Director at Advanced Compliance Technology, said: “Traditional compliance systems were built in silos. ACT is building the next-generation oversight platform, bringing geolocation, KYC, AML, fraud detection, behavioural monitoring, and sports integrity together in a single AI and machine learning-powered ecosystem.

“By transforming fragmented data into connected intelligence, ACT identifies risks and patterns at a scale no human team could achieve alone. Combined with decades of compliance, fraud, and integrity expertise, our platform ensures that advanced technology is reinforced by experienced human oversight, delivering smarter decisions, stronger enforcement, and more effective compliance outcomes.”

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REEVO has announced a new partnership with Amigo Gaming, a Barcelona-based slot provider recognised for delivering immersive and high-performing gaming experiences across international markets. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its portfolio with a wide range of engaging content designed to drive player retention and operator growth.

Through this partnership, Amigo Gaming’s portfolio is now available on the REEVO aggregation platform, providing operators seamless access to more than 150 certified titles through a single and efficient integration. The addition of Amigo Gaming reinforces REEVO’s commitment to continuously expanding its platform with diverse, engaging, and globally proven content.

For REEVO, this partnership reflects its ongoing strategy to collaborate with innovative and fast-growing studios that enhance the value and performance of its aggregation platform.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Amigo Gaming is an exciting step forward for REEVO as we continue to strengthen our aggregation platform with engaging and high-performing content. Amigo Gaming has built a strong portfolio with a clear focus on player experience, creativity, and consistency, which aligns perfectly with our vision at REEVO. We are focused on building an ecosystem that helps operators stand out, and this partnership adds even more depth and variety to the content available through our platform.”

Alice Carraro, Senior Account Manager at Amigo Gaming, said: “At the end of the day, a great game is only as good as the platform hosting it, and that’s why working with REEVO feels so right. We pour a lot of energy into making our slots distinct, reliable, and genuinely fun to play, but REEVO has the seamless network needed to get them in front of the right audience. It’s the perfect match: we bring the engaging content players love, and they provide the smooth, hassle-free integration that operators appreciate. We’re really excited to grow together.”

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