eGaming Integrity – a leading compliance and internal audit advisory firm – has launched a Voluntary Code Advisory Service to support online prize draw and competition operators as regulatory scrutiny of the sector increases and a new compliance deadline approaches.

The service was launched following the introduction of the Department for Culture, Media and Sport’s Voluntary Code of Good Practice for online prize draws and competitions in November 2025. The Code sets a deadline of 20 May 2026. By that point, operators are expected to be more transparent, strengthen consumer protections and show active oversight of their operations. Failure to demonstrate effective voluntary compliance may increase the likelihood of statutory licensing and subsequent tighter regulation.

Prize draws are not regulated as gambling under the Gambling Act 2005. Despite this, the sector has grown rapidly and attracted attention in Westminster. The UK online prize draw market is now estimated to be worth around £1.3bn, with more than 7 million players. That scale has brought closer attention from policymakers.

The Voluntary Code shifts the focus from policy language to demonstrable practice. Operators now have to show what they actually do, and prove it.

eGaming Integrity’s new service is designed to help operators understand the requirements of the Code, assess current practices and prepare clear, practical evidence of compliance. Support covers areas including free entry routes, transparency of terms and odds, responsible marketing practices, internal monitoring processes and public disclosure of consumer protection measures.

Emma Shilling, Director at eGaming Integrity, said: “The Voluntary Code changes the conversation for prize draw operators. It is no longer enough to point to a policy and say the right words are there. Operators are being asked to show what happens in practice. Our job is to help businesses work that through properly, spot issues early and evidence what they are doing.”

eGaming Integrity’s audit and risk specialists lead the work. The focus is on practical rather than theoretical matters. Findings are clearly set out, with recommendations that operators can act on as regulatory expectations tighten.

Robert Penfold, Head of Internal Audit at eGaming Integrity, said:

“The writing is on the wall. This is voluntary for now, but that could change quickly. Operators who build real oversight systems today won’t be scrambling if this becomes statutory tomorrow.”

The Voluntary Code Advisory Service is available immediately to UK prize draw and competition operators.

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Grab your compass, gather your crew and prepare to venture into the treasure-filled waters of Pirate Pledge Frozen Seas – the second voyage of Elysium Studios’ popular slot series where an exciting Hold & Win bonus can lead to huge rewards of up to 17,686x.

Building on the success of the original Pirate Pledge, Frozen Waters sees players enter an icy world of adventure filled with bold captains and fearsome krakens. Played out across a 5×4 reel set that can expand to 7×5 during the feature, the game again takes place aboard a mighty galleon where symbols including anchors, cannons, and bottles of grog account for the highest payouts.

During the base game, one icon that players will need to look out for is the ship’s wheel wild, which will expand to fill its column and move one space after each spin until it exits the reels. Any wins affected by this towering special symbol will be boosted by a multiplier of 6x, meaning its possible for them to amass substantial rewards before it leaves the field and a new round begins.

On top of that, landing three or more treasure chest scatters will also trigger Frozen Water’s headline Hold & Win feature. Essentially an upgrade of the bonus from the previous game, once activated players will receive an initial 3 spins with only multipliers and special modifiers in play.

Whenever a multiplier lands it will lock in place and the spins counter will be reset – prolonging the feature as players dredge up bigger and better rewards – but each modifier symbol that arrives will also add a unique bonus that can dramatically enhance how the rest of the feature plays out.

With everything from expanding reels to additional bounties that are added on top of all currently held multipliers, there are four different ways for players to boost their winnings, and the feature will only end when no new icons appear or all active reel spaces are completely filled with prizes.

Of course, with Frozen Seas being an Elysium Studios slot, players can also activate either Bet Boost or Super Bet Boost to increase their chances of triggering the feature, or if they want to cut straight to the action, they can also enter it directly for an extra bet using the “Buy Bonus” button.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “With the original Pirate Pledge Hold & Win being one of the most successful slots in our Elysium Studios line-up, we’re delighted to welcome players back on another treasure-filled voyage in Pirate Pledge Frozen Seas.

“Featuring an enhanced version of the popular Hold & Win bonus that made the first slot such a big hit, Frozen Seas boasts more multipliers, more modifiers and more max win potential than its predecessor, ensuring it will soon sail its way to becoming a staple part of all operators’ line-ups.” 

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