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4ThePlayer & Yggdrasil invite you to fish for your fortune in Egypt with 4 Fantastic Fish in Egypt!

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Yggdrasil and 4ThePlayer are set to spin down the River Nile in their latest release, 4 Fantastic Fish in Egypt.

The game is a sequel to the top performing 4 Fantastic Fish, with the provider marrying two player favourite themes–Egypt and Fishing. Boasting 4,096 ways to win and 4ThePlayer’s Money Ways™ mechanic where Fish can land on any reel, awarding cash prizes from 0.1x right up to 50x.

4 Fantastic Fish in Egypt introduces the Sarcophagus scatter to the Money Ways mechanic, collecting all cash prizes on Fish in view in the base game. Players who land a Sarcophagus scatter in the Respin bonus may trigger either a Shark or Squid feature, to collect or increase all existing cash prizes for massive wins!

Big Game Fish (Big, Super, Mega and Ultra) can award prizes from 100x up to 10,000x.

Three or more bonus scatters will trigger the Respins bonus, with every new Fish that lands on the reels resetting the count to three. At the end of the round, all visible fish icons will have their cash prizes collected for huge win potential.

In addition, players can trigger a Shark, which eats an entire reel of fish to combine the prizes and multiply it by 2x, or a Giant Squid, which will rearrange fish to create a bigger win!

In certain jurisdictions, players can progress straight to the bonus through one of two Buy Feature options.

The game also boasts Portrait Mode®, allowing players to play in portrait mobile orientation and still have an immersive entertainment experience.

The title is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “4 Fantastic Fish quickly established itself as a fan-favourite this time last year, and we’re delighted to further expand our aquatic offering with a brand-new watery adventure! The new Egyptian title offers more action-packed gameplay, and we’re thrilled to work with 4ThePlayer yet again for another strong product launch.”

Henry McLean, Co-Founder – Commercial & Marketing Director at 4ThePlayer, said: “4 Fantastic Fish in Egypt combines two incredibly popular themes in a fun and fantastic way and the introduction of the Sarcophagus scatter ramps up the excitement! With the YG Masters program, we consistently deliver market-leading content and are not in de-Nile this game will make a splash!”

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Push Gaming appoints Jonathan Moretta as Head of Account Management

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The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

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Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Mill Adventure deepens Optimove integration for player engagement

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The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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