Atlaslive, a global B2B iGaming technology provider, has wrapped up a productive week at ICE Barcelona 2026, where the industry gathered at Fira Barcelona Gran Via from 19–21 January to define key priorities for the year ahead.

With ICE Barcelona further strengthening its position as a core meeting place for iGaming stakeholders, the event programme highlighted a consistent market direction: regulatory evolution is accelerating, safer gaming requirements are expanding, and operators need product ecosystems that can scale across multiple jurisdictions without compromising player protection. These themes were reflected through sessions such as the World Regulatory Briefing focused on global policy and compliance frameworks, as well as workshops on cybercrime & fraud, safer gaming, and the iGaming customer journey.

For Atlaslive, the event conversations reinforced a clear operational reality across the industry—operators are building growth strategies around platforms that support regulated market expansion, risk control, and faster, more reliable UX delivery.

Atlaslive representatives also completed several interviews during the show, discussing platform strategy and industry expectations across operations, marketing, security, compliance, and responsible gaming.

“ICE Barcelona made it clear that the industry is entering a much more structured and mature phase,” said Anastasiia Poltavets, CMO at Atlaslive. “The focus is shifting from experimentation to efficiency—how fast you can launch, how well you can scale, and how confidently you can operate in regulated environments.”

Across its meetings with operators and partners, Atlaslive discussed market entry demands, infrastructure readiness, and the practical execution behind long-term retention. Topics included reducing friction in onboarding, payments, and player support, as well as integrating responsible gaming tools into the core platform UX rather than positioning them as separate add-ons.

As 2026 progresses amid continued regulatory updates and rising user expectations, Atlaslive will keep advancing platform development to support compliance readiness, safer play tooling, and faster delivery of product experiences across regulated markets.

About Atlaslive

Atlaslive is a B2B iGaming technology provider delivering a certified, dynamic platform for casino and sports betting operators. The company supports regulated market entry and growth through scalable infrastructure, product flexibility, and player protection-focused design.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Concludes ICE Barcelona 2026: Regulation, Safer Gaming, and Faster Platform Execution Define 2026 Outlook appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

ThrillTech has partnered with Nordplay Group, a Nordic-focused iGaming operator, to roll out its ThrillPots jackpot solution across multiple casino brands.

As part of the partnership, ThrillPots will be launched on Jubla, Klirr, Popcasino, OneRush, and Frank&Fred, brands operating across regulated Nordic markets. The opt-in jackpot feature is designed to sit alongside existing gameplay, giving players additional choice while maintaining a strong focus on responsible gaming.

The collaboration reflects a shared ambition to deliver engaging, compliant, and scalable jackpot experiences across multiple brands. For Nordplay Group, the rollout supports its ongoing strategy to strengthen its position in regulated Nordic markets through trusted technology partnerships.

The launch also marks a continued expansion of ThrillTech’s jackpot technology across Europe, with increasing focus on multi-brand operators. ThrillTech’s platform approach enables consistent jackpot experiences across brands and markets, while allowing operators flexibility in how features are deployed.

Earlier this month, ThrillTech announced the launch of ThrillDrops, a jackpot-first CRM and retention module designed to increase jackpot engagement for its core product, ThrillPots, through behaviour-driven mystery cash rewards, allowing operators to reward players automatically based on real behavioural metrics.

Ben Bradtke, Co-Founder of ThrillTech, said:
“Partnering with Nordplay Group is an important step for ThrillTech as we continue to expand across regulated markets. ThrillPots was built to deliver fast-paced, opt-in jackpot experiences, and Nordplay’s multi-brand setup makes them a strong partner for this rollout.”

Nicolad Lund for Nordplay Group commented:
“With our continuous focus on leading in safe and responsible gaming, our players can now opt-in with just a small side-bet to the greater thrills of big to life-changing Jackpots and across any of their favourite games. Taking pride in simplicity, ThrillTech’s ThrillPots was a natural choice in furthering our unique offering as we continue to amplify the fun and entertaining experience we’re known for, all the while staying ahead of regulatory expectations.”

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DATA.BET, a trusted sportsbook supplier, marked its participation at ICE 2026 with a strong focus on technology and solution, strengthening partnership relationships, and standing out with a memorable brand presence. As one of the industry’s most influential global events, it once again brought together key decision-makers, and for the company, it became a space to demonstrate not only technology but also vision.

From January 19-21, DATA.BET presented a set of key feature upgrades,  including Bet Boost, Picture-in-Picture, Early Payouts, and others. A consistently high level of attention was observed around the Odds Feed, valued for its extensive market coverage, reliability, and operational stability. The Single Page Application, esteemed for its speed, customization capabilities, flexibility, and ability to deliver a seamless, responsive user experience.

Beyond product discussions, this year, the company used a large kinetic screen to strengthen its brand presence across the exhibition floor, consistently drawing attention and curiosity. For attendees, it became a natural stopping point, as the screen did not simply decorate the space but set the tone, creating a clear sense of motion and energy. This aligns with DATA.BET’s approach to product development is focused on building dynamic, forward-looking solution that give partners maximum flexibility and opportunity.

The stand quickly evolved into a lively interaction zone. Visitors gathered to take photos with cosplayers portraying Jinx & Vi from League of Legends, reinforcing that, even as DATA.BET enters a new stage of growth, and its esports offering remains one of the strongest on the market, firmly positioning the company as a trusted provider of high-performance esports betting solutions. A giveaway activation with two iPhone Pro devices awarded, further amplified engagement, encouraging repeat visits and spontaneous conversations.

“For us, returning to ICE was an important step, as during our last participation, we were primarily positioned as an esports supplier. This time, we returned as a sportsbook solution. As one of the largest and most influential industry exhibitions, ICE represents a key platform, and our participation this year marked a significant step in the company’s development,” mentioned Natalie Loshatynska, Head of PR & Marketing.

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