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AvatarUX rolls out a new iteration of its hit mechanic in Irish-themed Pop O’Gold
Award-winning slots studio AvatarUX has released its first Irish-themed game, Pop O’Gold™, featuring new and exciting mechanic – StickyPop™.
StickyPop™ is a variation of the innovative supplier’s hit mechanic PopWins™, and sees winning combinations remain on the reels while an entire new set of symbols tumble from above.
Each reel can increase from three to five symbols high in base play and seven in free spins. When no new sticky symbols are possible, the spin ends.
At the beginning of each spin, there is the chance that two or more reels can become boosted. These can see all symbols landing having a multiplier attached for significantly increased win potential.
If all reels reach five icons high, the free spins mode is activated. Prior to this, players can utilise the Gamble Wheel feature, which can increase the number of spins awarded.
During this mode, there is a starting multiplier of 2x for every win, which increases by 1x for every accumulated win, leading to huge wins of up to 20,000x.
In certain jurisdictions, players can progress directly to free spins via one of two Buy Bonus options, the Magic Bonus or Max Magic Bonus.
Pop O’Gold™ is the latest launch from AvatarUX to contain a proprietary mechanic, with its offering now boasting four different marquee ones – PopWins™ with its ZapReel™ and StickyPop™ variations and MultiPop™.
The game is initially available exclusively to AvatarUX’s partners with direct integrations and will be rolled out globally later.
Nicola Longmuir, CEO at AvatarUX, said: “We’re delighted to roll out our unique twist on the popular Irish-themed genre, with a darker take in Pop O’Gold™. Adding on the PopWins™ experience with the brand new StickyPop™ mechanic allows us to explore new models and features, and we’re incredibly excited about its potential.
“We want to continue to add thrilling new games and concepts to our product offering, and Pop O’Gold™ is no exception as we push the boundaries of what’s possible in a slot experience.”
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Delulu Gaming
The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market
The new-generation game studio makes its official debut backed by integrations with major platforms, and a private Soft Launch Dinner in London that introduced the brand to the C-level circle of the iGaming world.
DELULU Gaming has officially entered the iGaming market — and from day one, the studio has made clear it is not here to blend in. The brand marked its debut with a private Soft Launch Dinner in London, held alongside iGB London, introducing DELULU to a curated circle of 250+ C-level industry leaders.
Another milestone came even before the official market launch: DELULU’s debut portfolio went live on Stake, one of the world’s most influential iGaming brands.
Partnerships in Place from Day One
The launch is backed by key partnerships already in place. DELULU Gaming has completed its integration with SoftGamings, one of the industry’s leading aggregators, giving operators across the network immediate access to the studio’s portfolio. SOFTSWISS joins as Strategic Technology Partner, bringing reliable infrastructure, deep industry expertise, and a trusted ecosystem to support DELULU’s growth from the very first step. The studio is also working with Tequity and several other partners, with more to be announced.
And this is only the beginning. New partnerships and integrations are already in the pipeline, with more announcements to follow as DELULU expands its reach across the industry.
Arthur Sheikhaliev, CEO of DELULU Gaming, commented: “Launching DELULU is the result of a bold vision and the work of an exceptional team. We enter the market with strong partnerships and a portfolio we’re proud of. From this point, our focus is on building DELULU into a trusted global brand.”
DELULU Gaming is already expanding its presence across the industry. The team is actively meeting operators and aggregators interested in integrating DELULU content, with meetings available both online and at upcoming industry events throughout 2026.
Built for a Market That Rewards Quality
DELULU enters at a moment when operators are prioritising quality and distinctive experiences over volume. The studio’s answer: games built around player behaviour, mechanical clarity, and a visual identity designed to stand out from the first frame.
The debut portfolio reflects that approach:
Candy Chaos → 7×7 cluster pays with bomb mechanics and player- selectable Free Spin volatility. Controlled chaos engineered for high engagement and serious replay value.
Dogs Arena → ways-to-win game with expandable reels (4×5 up to 6×5), player-selectable volatility via Wild fighter characters, and scatter-triggered Free Spins with three Barrel colour modes.
Oh My Gods → 6×5 pay-anywhere grid with a dual Free Spins system: choose Zeus or Thor, each unlocking totally different FS modes. Ends with a Final Gods Clash that multiplies total win x3 if your god wins.
MLK Voyage → 5×4 reel adventure with three scatter-triggered bonus modes, Barrel Boost progression, and max win up to 20,000x. Old-school energy with new-school mechanical ambition.
Portal Plinko → sci-fi instant-win with adjustable risk tiers, multi-ball drops, and a free-only GIGA Ball Surge locking multipliers up to 100x. Plinko reimagined for players who want every drop to count.
Every title is stream-ready from day one, with bold visuals, tight mechanics, and math engineered for emotional impact. New titles are already in development with more releases planned in the coming months.
About DELULU
DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.
The post The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Delulu Gaming
The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market
The new-generation game studio makes its official debut backed by integrations with major platforms, and a private Soft Launch Dinner in London that introduced the brand to the C-level circle of the iGaming world.
DELULU Gaming has officially entered the iGaming market — and from day one, the studio has made clear it is not here to blend in. The brand marked its debut with a private Soft Launch Dinner in London, held alongside iGB London, introducing DELULU to a curated circle of 250+ C-level industry leaders.
Another milestone came even before the official market launch: DELULU’s debut portfolio went live on Stake, one of the world’s most influential iGaming brands.
Partnerships in Place from Day One
The launch is backed by key partnerships already in place. DELULU Gaming has completed its integration with SoftGamings, one of the industry’s leading aggregators, giving operators across the network immediate access to the studio’s portfolio. SOFTSWISS joins as Strategic Technology Partner, bringing reliable infrastructure, deep industry expertise, and a trusted ecosystem to support DELULU’s growth from the very first step. The studio is also working with Tequity and several other partners, with more to be announced.
And this is only the beginning. New partnerships and integrations are already in the pipeline, with more announcements to follow as DELULU expands its reach across the industry.
Arthur Sheikhaliev, CEO of DELULU Gaming, commented: “Launching DELULU is the result of a bold vision and the work of an exceptional team. We enter the market with strong partnerships and a portfolio we’re proud of. From this point, our focus is on building DELULU into a trusted global brand.”
DELULU Gaming is already expanding its presence across the industry. The team is actively meeting operators and aggregators interested in integrating DELULU content, with meetings available both online and at upcoming industry events throughout 2026.
Built for a Market That Rewards Quality
DELULU enters at a moment when operators are prioritising quality and distinctive experiences over volume. The studio’s answer: games built around player behaviour, mechanical clarity, and a visual identity designed to stand out from the first frame.
The debut portfolio reflects that approach:
Candy Chaos → 7×7 cluster pays with bomb mechanics and player- selectable Free Spin volatility. Controlled chaos engineered for high engagement and serious replay value.
Dogs Arena → ways-to-win game with expandable reels (4×5 up to 6×5), player-selectable volatility via Wild fighter characters, and scatter-triggered Free Spins with three Barrel colour modes.
Oh My Gods → 6×5 pay-anywhere grid with a dual Free Spins system: choose Zeus or Thor, each unlocking totally different FS modes. Ends with a Final Gods Clash that multiplies total win x3 if your god wins.
MLK Voyage → 5×4 reel adventure with three scatter-triggered bonus modes, Barrel Boost progression, and max win up to 20,000x. Old-school energy with new-school mechanical ambition.
Portal Plinko → sci-fi instant-win with adjustable risk tiers, multi-ball drops, and a free-only GIGA Ball Surge locking multipliers up to 100x. Plinko reimagined for players who want every drop to count.
Every title is stream-ready from day one, with bold visuals, tight mechanics, and math engineered for emotional impact. New titles are already in development with more releases planned in the coming months.
About DELULU
DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.
The post The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market appeared first on Americas iGaming & Sports Betting News.
BGaming
Weekend Reels | Week 29: Slot Drops & Trends
Here are this weeks latest slots releases compiled by Eastern European Gaming
EveryMatrix-owned studio Fantasma Games has launched Bonus Bullets, expanding EveryMatrix’s exclusive games portfolio with a new three-reel slot featuring modern bonus mechanics. The game introduces a Bullet Prize mechanic that awards instant cash prizes or one of four jackpots when Bullet symbols align across all three reels.

High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz. The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.

BGaming has launched The Godfather: 3 Pillars of Power, a new slot title built on The Godfather film franchise. According to the supplier, the game includes the likeness of Vito Corleone, portrayed by Marlon Brando, alongside the film’s voice and musical score.

Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option. The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.

Playson has launched 4 Chili Pots: Hold and Win, a new slot built around Hold and Win and Pots mechanics with two bonus modes and jackpots reaching 10,000x. The game runs on a 5×3 grid and triggers a Hold and Win Bonus Game with Chili Features when red, orange or green Chili Bonus symbols land, combining with enlarged matching chilis above the reels

Blueprint Gaming has released a new slot, Wolf Fury Fire Blitz, built around an “evolving Fire Blitz mechanic” and two bonus paths: Fire Spins and Blitz Spins. The game uses a Fire Blitz logo above the reels as a meter. In the base game and Power Play, the supplier said every Cash and Wolf symbol contributes to the meter, with boosts able to add extra symbols.

Wazdan has launched 16 Coins Betsson, a bespoke branded version of its 16 Coins
title, in partnership with Betsson. The release adapts Wazdan’s Coins
series format for Betsson players, combining the original game’s mechanics with operator-specific branding. The game is played across 16 independent reels in a 4×4 layout.

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The post Weekend Reels | Week 29: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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