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AvatarUX rolls out a new iteration of its hit mechanic in Irish-themed Pop O’Gold

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Award-winning slots studio AvatarUX has released its first Irish-themed game, Pop O’Gold™, featuring new and exciting mechanic – StickyPop™.

StickyPop™ is a variation of the innovative supplier’s hit mechanic PopWins™, and sees winning combinations remain on the reels while an entire new set of symbols tumble from above.

Each reel can increase from three to five symbols high in base play and seven in free spins. When no new sticky symbols are possible, the spin ends.

At the beginning of each spin, there is the chance that two or more reels can become boosted. These can see all symbols landing having a multiplier attached for significantly increased win potential.

If all reels reach five icons high, the free spins mode is activated. Prior to this, players can utilise the Gamble Wheel feature, which can increase the number of spins awarded.

During this mode, there is a starting multiplier of 2x for every win, which increases by 1x for every accumulated win, leading to huge wins of up to 20,000x.

In certain jurisdictions, players can progress directly to free spins via one of two Buy Bonus options, the Magic Bonus or Max Magic Bonus.

Pop O’Gold™ is the latest launch from AvatarUX to contain a proprietary mechanic, with its offering now boasting four different marquee ones – PopWins™ with its ZapReel™ and StickyPop™ variations and MultiPop™.

The game is initially available exclusively to AvatarUX’s partners with direct integrations and will be rolled out globally later.

Nicola Longmuir, CEO at AvatarUX, said: “We’re delighted to roll out our unique twist on the popular Irish-themed genre, with a darker take in Pop O’Gold™. Adding on the PopWins™ experience with the brand new StickyPop™ mechanic allows us to explore new models and features, and we’re incredibly excited about its potential.

“We want to continue to add thrilling new games and concepts to our product offering, and Pop O’Gold™ is no exception as we push the boundaries of what’s possible in a slot experience.”

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Arizona Lottery

Scientific Games rolls out Momentum systems upgrade for Arizona Lottery

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New central gaming and retailer management systems support expanded draw game features across the Lottery’s 3,600 retail locations.

Scientific Games said a new suite of systems technology is now powering the Arizona Lottery’s statewide sales, including updates to its draw games portfolio. The rollout is based on Scientific Games’ Momentum ecosystem, incorporating a central gaming system and a retailer management system.

Arizona Lottery Executive Director Alec Thomson said the technology and game changes are intended to modernize operations and refresh the draw game lineup. “Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” Thomson said. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”

The Lottery’s draw game changes include an update to The Pick featuring an automatic multiplier on every play and an add-on called The Pick PLUS, the addition of a daily midday drawing for Pick 3, the launch of a new Pick 4 game with midday and evening drawings, and the addition of Powerball Double Play.

Scientific Games said it also upgraded its gem | suite software to support the expanded draw portfolio and to manage retailer licensing, communications and business intelligence across the Arizona Lottery’s network of 3,600 retailers. “As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.

Scientific Games has supplied products and services to the Arizona Lottery for 45 years, including Scratchers games and licensed brands, and supports the Lottery from a Phoenix location, according to the company.

The post Scientific Games rolls out Momentum systems upgrade for Arizona Lottery appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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2026 FIFA World Cup

Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway

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Flashscore says England vs Mexico is its fourth most-watched match globally so far, drawing 17.5M live followers on the app.

Flashscore reported a lift in UK fan engagement ahead of England’s World Cup quarter-final against Norway, citing new usage data from its tournament coverage.

The company said it has recorded 2.35M unique UK users and 387.7M views across its World Cup content so far, spanning live scores, match centres, previews, articles and audio.

Flashscore also pointed to deeper “second-screen” consumption patterns in the UK during the same period, including 1.6M match preview views, 1.23M article views and 147K audio plays.

In global terms, Flashscore said England ranks seventh for team profile opens. England’s Round of 16 match against Mexico at the Azteca Stadium was the fourth-most popular match of the tournament on the app, attracting 17.5M live followers and generating 53.2M views.

On player interest, Flashscore said England captain Harry Kane ranks 20th globally for player profile opens, with 3.9M—just behind Brazil’s Vinicius Junior on 4.0M. Norway striker Erling Haaland is eighth, with 5.7M profile opens.

The post Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Italy

Amusnet Italy Enters into Partnership with Entain

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Amusnet Italy has launched its premium gaming portfolio on Entain’s prominent online casino brands, bwin and Gioco Digitale, marking a significant step in strengthening its presence within the regulated Italian market.

Through this strategic partnership, local players will gain access to the provider’s premium casino content, known for its exceptional reliability, captivating mechanics and top-tier design. This launch marks the beginning of a phased rollout, with a fully certified portfolio consisting of 174 high-performing titles from Amusnet’s catalogue.

The initial release, which went live on July 1, features the majestic slot Extra Crown Classic Buy Bonus. This royal, fruit-themed game masterfully blends a traditional aesthetic with modern video slot dynamics, featuring expanding Crown Wilds and dual Scatter symbols. It elevates excitement with an innovative Buy Bonus option for instant action alongside Amusnet’s signature 4-level mystery Jackpot Cards bonus game, providing a truly immersive player experience.

“Partnering with premium brands like bwin and Gioco Digitale is a major milestone for our growth in Italy. Launching onto Entain’s platform allows us to reach a wider audience and bring high-quality entertainment to Italian players,” said Polina Nedyalkova, Amusnet Italy Director.

Both bwin and Gioco Digitale are premier online casino brands operating under the global sports betting and gaming giant Entain, utilising a shared platform to deliver secure and cutting-edge gaming experiences. By aligning with these highly trusted brands, Amusnet is well-positioned to leverage their robust market positioning and extensive, loyal user bases to drive long-term engagement and growth.

With this strategic alliance, Amusnet Italy reinforces its commitment to driving growth in the local iGaming market alongside top-tier operators.

The post Amusnet Italy Enters into Partnership with Entain appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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