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Yggdrasil journeys to the end of the rainbow in 3 Lucky Leprechauns!

Published

3 years ago

March 7, 2023

George Miller

Reading Time: 2 minutes

4ThePlayers’ latest game, 3 Lucky Leprechauns has been released via Yggdrasil, just in time for St. Patrick’s Day!

The 5×3, 243 ways-to-win feature-filled slot, sees a leprechaun act as a Wild during base gameplay.

Players can choose their preferred leprechaun, including a rare female leprechaun, from one of three memorable characters as they bid to uncover the riches of the rainbow.

Three pots of gold trigger the Leprechaun Trail bonus feature. Here players can enjoy cash prizes, win spins, or a Pick-A-Win bonus.

Three scatters start the trail, with more scatters ensuring that you start at a higher level on the trail. If the top of the trail is reached, the trail’s maximum prize of 5,000x is awarded.

3 Lucky Leprechauns is the latest 4ThePlayer creation to join the YG Masters portfolio, following the successful 7 Gold GigaBlox, as the provider continues to develop and release top-performing and innovative titles.

Players can progress straight to the bonus, in certain jurisdictions, through one of three Buy Feature options.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Our work with 4ThePlayer sees them generate top-performing games with a variety of engaging themes, mechanics, and volatilities.

“We’ve enjoyed a fantastic partnership with them since the very early days of the YG Masters initiative, and the success we’ve had together is evident in all our games.”

Henry McLean, Co-Founder – Commercial & Marketing Director at 4ThePlayer, said: “We always create games with a purpose, and this game was created as a direct response to player feedback and industry demand on the topic of ‘Massive Marketing Max Wins’; that huge wins are unobtainable from a player perspective and a huge liability challenge from an operator’s perspective, especially in highly regulated markets such as the UK.

“The response is an entertaining, super active slot where wins come in on average 1 in 3.7 spins, while the bonus triggers on average 1 in 75 spins – a feature frequency rarely seen online. This frequency is coupled with a very obtainable max win of 5,000x bet, rather than a ‘max win headline’ that looks attractive but that in reality would just gather dust as it is so infrequent. For players and operators, this finds the perfect sweet spot: players are impressed with the win potential and win frequency, while operators are not concerned about their potential exposure.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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