An unforgettable evening, more than 250 industry leaders, and the perfect beginning to a new story in iGaming. DELULU Gaming recently hosted its exclusive Soft Launch Dinner at Alba London, welcoming 250+ partners and C-level executives to an invitation-only celebration that combined exceptional hospitality with the studio’s distinctive creative identity.

The Soft Launch Dinner was DELULU’s first opportunity to welcome the industry in person. Instead of a traditional corporate reception, the evening brought together senior decision-makers in an exclusive setting. Guests learned more about DELULU’s vision and a debut portfolio where every game is designed to leave its own impression.

The event was made even more special by the presence of DELULU’s strategic technology partner, SOFTSWISS, who joined the celebration alongside partners, friends, and industry leaders.

Inspired by the Amalfi Coast, Alba London provided the perfect setting for DELULU’s Soft Launch Dinner. Contemporary Italian interiors, live cooking stations, fresh seafood, authentic Italian pizza, and signature cocktails created an atmosphere that felt both refined and effortlessly welcoming. Every detail, from the bespoke DELULU branding to the finishing touches throughout the venue, made the experience unmistakably DELULU.

Looking around, it was clear that many of the industry’s key players were there. Operators, aggregators, platform providers, media, and long-standing partners all came together to celebrate DELULU’s next chapter. Business conversations quickly became more relaxed as guests caught up with familiar faces and made new connections. The evening also opened the door to conversations about future partnerships, upcoming releases, and DELULU’s ambition to create experiences that stay with players.

To mark the occasion, every guest received a bottle of Veuve Clicquot champagne presented in exclusive DELULU packaging, created especially for the event. It was a small gesture of appreciation and a lasting reminder of the studio’s first milestone shared with everyone present.

The Soft Launch Dinner was a memorable introduction of DELULU to the industry. It showed DELULU Gaming’s goal to build lasting partnerships while bringing the DELULU approach beyond the games themselves.

“We wanted our first event to feel exactly like DELULU. Creative, welcoming, and full of personality. Having so many industry leaders and partners come together before our official launch was something truly special for our entire team. Thank you to everyone who joined us at Alba London, celebrated this milestone with us, and helped make it such an unforgettable evening. We’re looking forward to growing together, building new partnerships, and sharing many more great moments in the years ahead.” Arthur Sheikhaliev, CEO at DELULU Gaming.

Following the successful Soft Launch Dinner, DELULU Gaming continues expanding its commercial partnerships and bringing its growing portfolio of distinctive games to operators worldwide.

About DELULU

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.

Willemstad, Curaçao, July 17th, 2026, PlayNewswire

Cryptocurrency has become one of the fastest-growing categories within prediction markets, as traders and investors increasingly look beyond price charts to speculate on major industry milestones.

Reflecting this trend, international betting brand 1win has expanded its Markets product with a series of new cryptocurrency prediction markets covering some of the sector’s most closely watched digital assets.

The new crypto-themed forecasts on 1win Markets allow users to speculate on topics, including

• What price will HYPE reach by the end of 2026?
• Will HYPE surpass Solana (SOL) in market capitalization before December 31, 2026?
• What price will XRP reach in 2026?
• What price will Dogecoin (DOGE) reach by the end of the year?

“Crypto-related forecasts are becoming a natural extension of prediction markets, giving users another way to engage with some of the biggest narratives in the crypto industry. Though on 1win Markets, we have made it an interactive and easy-to-understand format,” says Mike Danshin, CMO 1win Crypto.

1win Markets uses a simple binary format. Instead of selecting from complex betting lines, users answer straightforward “Yes” or “No” questions or choose between clearly defined outcomes. It is a fun and interactive way to think about life events, even for those unfamiliar with classic betting.

This crypto-focused expansion on 1win Markets reflects the growing convergence between crypto communities and binary predictions. Users are increasingly interested in predicting not only sports or political outcomes but also changes across the digital asset industry.

By adding cryptocurrency-focused markets alongside existing categories – sports, politics, technology, entertainment, and global events – 1win continues to broaden the scope of its crypto-driven ecosystem.

About 1win

Founded in 2016, 1win is a crypto entertainment platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of entertainment products adapted to regional audiences. The brand has active collaborations with international public figures, including football legend Luis Suarez, martial artist Jon Jones, and Olympic champion and UFC fighter Gable Steveson. In 2026, 1win welcomed rapper Tyga and UFC legend Ilia Topuria as new members of the 1win VIP community. Football legend Luis Suarez will be the official 1win football expert throughout the 2026 FIFA World Cup.

Contact

Press Office

1win

[email protected]

The new-generation game studio makes its official debut backed by integrations with major platforms, and a private Soft Launch Dinner in London that introduced the brand to the C-level circle of the iGaming world.

DELULU Gaming has officially entered the iGaming market — and from day one, the studio has made clear it is not here to blend in. The brand marked its debut with a private Soft Launch Dinner in London, held alongside iGB London, introducing DELULU to a curated circle of 250+ C-level industry leaders.

Another milestone came even before the official market launch: DELULU’s debut portfolio went live on Stake, one of the world’s most influential iGaming brands.

Partnerships in Place from Day One

The launch is backed by key partnerships already in place. DELULU Gaming has completed its integration with SoftGamings, one of the industry’s leading aggregators, giving operators across the network immediate access to the studio’s portfolio. SOFTSWISS joins as Strategic Technology Partner, bringing reliable infrastructure, deep industry expertise, and a trusted ecosystem to support DELULU’s growth from the very first step. The studio is also working with Tequity and several other partners, with more to be announced.

And this is only the beginning. New partnerships and integrations are already in the pipeline, with more announcements to follow as DELULU expands its reach across the industry.

Arthur Sheikhaliev, CEO of DELULU Gaming, commented: “Launching DELULU is the result of a bold vision and the work of an exceptional team. We enter the market with strong partnerships and a portfolio we’re proud of. From this point, our focus is on building DELULU into a trusted global brand.”

DELULU Gaming is already expanding its presence across the industry. The team is actively meeting operators and aggregators interested in integrating DELULU content, with meetings available both online and at upcoming industry events throughout 2026.

Built for a Market That Rewards Quality

DELULU enters at a moment when operators are prioritising quality and distinctive experiences over volume. The studio’s answer: games built around player behaviour, mechanical clarity, and a visual identity designed to stand out from the first frame.

The debut portfolio reflects that approach:

Candy Chaos → 7×7 cluster pays with bomb mechanics and player- selectable Free Spin volatility. Controlled chaos engineered for high engagement and serious replay value.

Dogs Arena → ways-to-win game with expandable reels (4×5 up to 6×5), player-selectable volatility 
 via Wild fighter characters, and scatter-triggered Free Spins with three Barrel colour modes.

Oh My Gods → 6×5 pay-anywhere grid with a dual Free Spins system: choose Zeus or Thor, each unlocking totally different FS modes. Ends with a Final Gods Clash that multiplies total win x3 if your god wins.

MLK Voyage → 5×4 reel adventure with three scatter-triggered bonus modes, Barrel Boost progression, and max win up to 20,000x. Old-school energy with new-school mechanical ambition.

Portal Plinko → sci-fi instant-win with adjustable risk tiers, multi-ball drops, and a free-only GIGA Ball Surge locking multipliers up to 100x. Plinko reimagined for players who want every drop to count.

Every title is stream-ready from day one, with bold visuals, tight mechanics, and math engineered for emotional impact. New titles are already in development with more releases planned in the coming months.

About DELULU

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.