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Kingdoms Clash and Battle for Wins in Lightning Box’s Blood And Gold
Enjoy a twist on the popular cash and respin feature in this exciting new release
Specialist slot provider Lightning Box, one of Light & Wonder’s in-house studios, has released Blood and Gold, a title filled with exciting battles and respins.
This 5×3 slot features symbols depicting the leaders of the warring Red and Blue factions as the highest paying symbols in game, along with an array of trebuchets and war horns that must form matching combinations across the title’s 25 paylines to award a win. Players are aided in creating these combinations by the game’s wild, which substitutes all other symbols except the scatter symbol.
Blood And Gold will initially be made available across Europe for two weeks exclusively on Rank Group before being released across all partners thereafter.
Six or more scatter symbols landing during any base game spin awards the Battle rounds, with a choice of the Red or Blue kingdoms presented to the player. Initially awarding three lives and therefore three respins, cash symbols can be landed across the gameboard and collected as prizes.
However, a battle between the leaders of each kingdom at the end of every spin decides if these prizes are awarded. Picking the losing kingdom voids all wins for that spin and loses one of three lives given, whereas choosing the right kingdom collects all prizes and doesn’t reduce the number of lives gained so far. Additional lives can also be landed during the free spins round allowing for extra chances for your kingdom to win a battle and claim these prizes.
Blood And Gold is available to customers of Light & Wonder’s industry leading OpenGaming™ platform alongside popular new titles such as Chicken Fox JR and Lightning Gorilla.
Michael Maokhamphiou, Operations Manager at Lightning Box said: “Innovating within our games is something that has allowed Lightning Box to reach new customers and retain existing players and this originality can be seen throughout the gameplay of Blood And Gold.
“The Battle round hinges on player choice allowing their engagement and decision to affect all elements of the bonus game. With multiple battles on offer, additional lives and big win potential being ultimately decided by player interaction we are sure they will adore the medieval action on offer in Blood And Gold.”
Rob Procter, VP Game Development at Light & Wonder “Lightning Box’s talented team have again created a title filled with engaging and entertaining features to which players will be drawn. Making the heat of battle determine win amounts gained is a unique concept and we are excited to see how it is perceived.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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