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Roll up, Roll up! Prepare for the fair in Yggdrasil and Reel Life Games’ Midway Money

Yggdrasil and Reel Life Games have joined forces to create a fairground adventure like no other in their latest launch Midway Money.
Taking inspiration from iconic travelling shows, the 5-reel, 40 payline hit sees unique and colourful characters and a classic duck shooting range fill the screen to award amazing wins.
If the hammer man lands in full view on reel four and the hammer on the fifth, the strength meter is activated. If it rings the bell at the top, the feature selection is awarded.
During feature selection, a Ferris Wheel will appear, awarding one of a number of prizes, or a combination of either the Duck Shoot, Strongman, or Fire Eater events.
The Duck Shoot sees more target symbols land, which can be converted to Wilds for increased win potential. The Fire Eater sees random symbols all upgraded to the same symbol, significantly heightening the chances of a big win, while the Strong Man stretches the screen, adding more rows to the reels, dramatically enhancing paylines.
The Free Spins feature is triggered when three Ferris Wheels land, awarding an initial five spins with re-triggers. Every free spin ensures a guaranteed increasing minimum win, as well as the potential for huge modifiers. Trigger a large win early in the free spins and watch it repeat on every subsequent spin.
Midway Money becomes the latest Reel Life Games title to join the YG Masters portfolio, following Winfall in Paradise. The title is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.
Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Midway Money brings an exciting, inventive theme to players, along with a number of fantastic features that really bring out the feel of the fair.
“It is another great addition to the YG Masters portfolio, which continues to bring wonderful providers together to create awesome games.”
Andy Kniaz, CEO at Reel Life Games, said: “We are extremely pleased to launch our newest title as part of the YG Masters program. Midway Money brings an iconic theme to life with massive excitement and win potential, so “roll up, roll up” for huge earnings.
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High Roller Technologies and Flows partner to launch player engagement experiences, with technical integration complete in record time

From integration to launch in under a week
Flows is excited to announce that Kassuuu.com, a new, localised Finnish brand from online casino operator High Roller Technologies, has gone live with Flows, FlowsJackpots and FlowsWave, delivering engaging marketing jackpots and next-gen pop-ups to players in record time, showcasing the fast and frictionless deployment process of Flows’ product suite.
From initial data integration to over 200 flows, including a welcome offer using FlowsWave and a fully branded, live jackpot experience on-site, the entire process was completed in under one week.
Seth Young, CEO of High Roller Technologies, said: “At High Roller, everything we do is focused towards providing our players with engaging and exciting entertainment experiences. Utilising Flows’ product suite we were able to bring Kassuuu.com to life exactly as we envisioned, and we did it in record time. Flows’ no-code tools and hands on approach to client service made it easy for our team to deliver personalized, player-first experiences that truly stand out in the market. “By choosing FlowsJackpots and FlowsWave, High Roller has demonstrated its commitment to delivering innovative, gamified experiences that boost player engagement while reducing operational overhead. Together with FlowsWave, FlowsJackpots forms part of the wider Flows product suite, powering Kassuuu with lightning-fast jackpot payouts and smarter, more personalised ways to engage players.
FlowsJackpots sets a new benchmark for how quickly operators can deploy, customise, and manage front-end gamified features. Built for speed and simplicity, it offers pre-built templates, a no-code interface, and fully customisable widgets that make it easy to launch branded, localised jackpot experiences in minutes, without relying on developer resources. FlowsWave brings the same no-code simplicity to pop-ups that engage players in real-time and drives measurable results. FlowsWave collects and acts on player behaviors in real-time, allowing operators to provide innovative, personalized entertainment experiences.
James King, CEO of Flows, said: “Our partnership with High Roller’s Kassuuu.com perfectly highlights the power and simplicity of FlowsJackpots and FlowsWave. To go from data feed integration to a fully live marketing jackpot in less than a week is truly impressive, and proves how fast operators can drive impactful experiences with Flows.”
Flows empowers its partners to innovate faster, smarter, and more effortlessly. Beyond marketing jackpots, Flows enables businesses to integrate, orchestrate, and accelerate their entire ecosystem from building products to delivering player experiences at scale. With over 15 billion real-time events processed every month, Flows provides the infrastructure that drives agility, innovation, and growth for the world’s most forward-thinking operators.
The post High Roller Technologies and Flows partner to launch player engagement experiences, with technical integration complete in record time appeared first on European Gaming Industry News.
Latest News
Spinomenal strengthens Italian presence with Netwin partnership

Spinomenal, the leading iGaming content provider, has partnered with Italian operator Netwin to bring more of its content to Italy. Spinomenal continues to enhance its presence in Italy as the market forms a core part of its expansion strategy.
Netwin’s knowledgeable casino audience now has seamless access to a strong selection of successful hits from Spinomenal’s world-class studio. These games, including Majestic Winter, Poseidon’s Rising, Dark Wolf and others will be added to Netwin via the Exalogic platform.
Yossi Shayovits, Head of Business Development for Spinomenal commented: “Italy is an important part of our growth as we continue to develop our European operations. Netwin is a recognised player in the market and we look forward to showcasing our games to its casino players.”
Netwin Commercial Director, Simone Paderi added: “The integration of Spinomenal’s titles into our portfolio represents another milestone in strengthening our entertainment offering. We are confident that this high-quality content will meet our customers’ expectations, further consolidating our position as a benchmark for responsible gaming in Italy.”
The post Spinomenal strengthens Italian presence with Netwin partnership appeared first on European Gaming Industry News.
Conferences in Europe
PG Soft unveiled as Gold Headline Sponsor at SBC Summit Lisbon

PG Soft, a world-class digital mobile games company, has announced its Gold Headline Sponsorship for the Sports Betting, Casino & iGaming Zone at SBC Summit in Lisbon.
PG Soft will enjoy premium brand visibility across the event — including a large LED screen feature in the welcome and registration area, unmissable branding throughout the venue, and a strong digital presence on SBC’s site. Sponsoring the event puts PG Soft at the heart of the industry’s most influential gathering, ensuring maximum exposure to thousands of global stakeholders.
The event, scheduled from September 15 – 18 at the Feira Internacional de Lisboa and MEO Arena, returns following the huge success of its debut 2024 edition in the same city. As one of the fastest-growing events in the iGaming calendar, the summit is expected to be 20% bigger this year in both ticket sales and venue size.
PG Soft’s spokesperson commented: “SBC Summit made a stunning debut in Lisbon last year and we’re proud to support it in 2025 as Gold Headline Sponsor. It’s an ideal chance for us to amplify PG Soft’s world-class slots portfolio, connect with our partners, and celebrate our brand on the industry’s biggest stage.”
The post PG Soft unveiled as Gold Headline Sponsor at SBC Summit Lisbon appeared first on European Gaming Industry News.
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