Latest News
PRAGMATIC PLAY VISITS THE BIG SMOKE IN DOWN THE RAILS
Pragmatic Play, a leading content provider to the iGaming industry, takes a tube trip through London in latest release, Down the Rails™.
This 5×3 reel title is home to 20 winning ways and symbols depicting famous British figures including Shakespeare, Churchill and Sir Isaac Newton.
Randomly during any base game spin, one of five features can be triggered, with each providing additional big win potential. These include; Tunnel Vision, which adds mystery symbols to the reels, The Big Smoke, adding one 3×3 colossal symbol to the game board, Wild Strike, bringing random wilds to the screen, Shifting Stack, awarding multiplier wild reels to the game, and Bonus Blitz, which increases the likelihood of landing the bonus game.
In addition to the multiple features and modifiers in base play, players can trigger one of five separate bonus rounds, or gamble their way up the ladder of more lucrative bonuses once the mode is triggered.
The bonuses take you across famous London destinations, while most lucrative of these features is found in the End Of The Line bonus, where three respins are awarded for each instant prize or game-altering symbol landed across an expandable 3×5 grid.
The release of Down the Rails™ follows hit games such as Hot To Burn Extreme™, Black Bull™ and Greedy Wolf™ which reside amongst a collection of over 200 titles in Pragmatic Play’s award-winning games portfolio.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Producing feature-filled slots that our fans adore is always the driving force behind our game production and Down the Rails™ is filled with more features than perhaps any other release thus far.
“The game will have mechanics triggering throughout the base game and allows players to gamble their free spins in order to gain more lucrative rewards if they are feeling lucky. We are excited to see players’ reception to this London-inspired release and which bonus out of the five on offer will be their favourite.”
Pragmatic Play currently produces up to seven new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
For more information, please click here.
18+ | BeGambleAware.org
Powered by WPeMatico
Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland
Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.
Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.
Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.
Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial Intelligence
Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage
Kambi, the home of premium sports betting solutions, and its global network of Turnkey Sportsbook partners have exceeded 100 million bets placed during the ongoing FIFA World Cup, with data showing the continued evolution of player betting preferences towards higher-margin products.
Data from Kambi’s global partner network shows the continued growth of player props and Bet Builder, reducing the dependency on traditional core markets to drive engagement and margin performance. This is illustrated by last week’s semi finals which had more than 700,000 unique combinations placed on each game.
The expanded tournament has delivered on the increased turnover potential that was anticipated, yet Kambi has also exceeded average turnover per match and seen an increase in average stake compared to 2022. Kambi’s geographically diversified partner network has driven betting volume across a wider range of markets and time zones, while diversifying risk and liabilities across its broad global partner base.
Key World Cup 2026 betting trends (versus 2022) across Kambi’s Turnkey Sportsbook include:
• Pre-match Bet Builder turnover up 3.6x
• Average pre-match Bet Builder selection size now 3.5 compared to 2.9
• Player shots on target is the top pre-match Bet Builder offer by turnover, generating 2x the turnover of match winner market
• Share of pre-match turnover from bets other than match winner up from 57% to 63%
• Live Bet Builder turnover up 10x
• Player shots on target is the most popular live bet, accounting for 15% of live turnover
Together, these trends underline the transition to more complex, higher-margin recreational play, helping Kambi sustain a strong tournament margin despite a competition in which the top four seeds reached the semi-finals and leading strikers frequently scored.
This shift has been facilitated by Kambi’s AI trading system, with the tournament becoming the first World Cup where bet offers across both pre-match and live were fully compiled and traded by Kambi’s proprietary algorithmic capability. This has supported greater efficiency and scalability while enabling a broader, deeper betting offer.
Combining advanced AI-driven technology with the vast data generated by its global network has enabled Kambi to deliver a wide range of product improvements, from expanded player props markets and increased Bet Builder combinability to reduced suspension times, lower live delays and enhanced uptime.
Werner Becher, CEO of Kambi, said: “Surpassing 100 million bets before the final demonstrates both the scale of our network and the progress we are making in sportsbook innovation. This is the first World Cup fully traded by our AI-powered capabilities and we’ve seen the impact in stronger product performance, greater engagement with player props and Bet Builder, and a betting mix that continues to evolve beyond traditional markets. At a tournament where results have not always been favourable for some bookmakers, these advances have enabled us to continue performing strongly and delivering for partners.”
Kambi will publish its Q2 2026 Report on 22 July, when it will share further insights from the World Cup and provide additional detail on the performance of its sportsbook products during the tournament.
The 100 million bet milestone applies to Kambi’s Turnkey Sportsbook only and does not include the millions of bets driven by Kambi’s Odds Feed+ product.
The post Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
ESPN Networks3 days agoTHE 57th ANNUAL WORLD SERIES OF POKER® CONCLUDES AN EXTRAORDINARY SUMMER OF GLOBAL ENGAGEMENT AND ELITE COMPETITION
-
Latest News6 days agoEveryMatrix’s Fantasma Games launches three-reel slot Bonus Bullets
-
Latest News4 days agoBooming Games launches Tasty Bonanza Max Scatter slot
-
Latest News5 days agoSCCG Management Launches Dedicated SCCG Brazil Division with Local Partner Thomas Carvalhaes
-
Latest News6 days agoBlokotech adds Wicked Games slots in new content deal
-
Canada5 days agoThrillTech secures AGCO supplier licence for Ontario launch
-
Latest News5 days agoEsportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year
-
Latest News7 days agoLEONBET and Simon Msuva Continue the Journey with a Nationwide Media Tour Following The Msuva Story



