Latest News
Play’n GO opens the gate for Bull in a Rodeo
Benny the Bull bucks back onto the scene in the sequel to Play’n GO’s Bull in a China Shop, this time causing chaos in Bull in a Rodeo.
Benny the Bull bucks back onto the scene in the sequel to Play’n GO’s Bull in a China Shop, this time causing chaos in Bull in a Rodeo.
Benny the Bull tramples into the ring as he tries his luck to escape the rodeo to freedom with his Bullish friends in tow.
Fans of Play’n GO’s 2021 release Bull in A China Shop will see that the features that play out on the reels in this game are determined by the mood of the bull: Happy, Proud or Angry. Features range from adding extra Wilds to the reels to additional symbols to help Benny and his friends escape the rodeo.
The Freedom Round is triggered by landing the Locked Gate Scatter Symbol and the Bull Scatter on the same spin, the Bull smashes the Gate and Wilds fill the reels. All of The Bull features in Freedom Spins play out exactly as they do in the Base Game, but at the end of each feature three additional Rodeo Bull Wilds are added to the reels.
There’s a good reason Benny has made a return; this game is full of fun and strong characters that the player can follow throughout the game with plenty to keep them on the edge of their seats.
Play’n GO has a vast collection of animal-themed titles from farmyard chaos like Animal Madness to deep-sea dives with Sea Hunter, and they continue to add variety in their very own menagerie.
Head of Games at Play’n GO, Charlotte Miliziano said,
“We’ve been looking to give Benny the Bull a new adventure since he caused mayhem in Bull in a China Shop.
“We pride ourselves on our characters and their development. What’s their next move? Have they made some new friends along the way? These characters provide humorous storylines that players can’t get enough off. I wonder what Benny’s next adventure might be…”
Powered by WPeMatico
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
-
Affiliate Industry7 days agoHub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
-
10bet4 days ago
Ellis Park Stadium signs five-year naming rights deal with 10bet
-
affiliate marketing7 days ago
Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize
-
central asia4 days ago
Groove confirms attendance at SBC Summit Tbilisi 2026
-
Bucharest3 days ago
Eeze opens 1,200 sqm Bucharest hub for technical teams
-
API integration3 days ago
Belatra signs cooperation deal to distribute slots via VeliGames
-
affiliate marketing4 days ago
SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta
-
Caesars Rewards7 days ago
Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win
