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Play’n GO opens the gate for Bull in a Rodeo
Benny the Bull bucks back onto the scene in the sequel to Play’n GO’s Bull in a China Shop, this time causing chaos in Bull in a Rodeo.
Benny the Bull bucks back onto the scene in the sequel to Play’n GO’s Bull in a China Shop, this time causing chaos in Bull in a Rodeo.
Benny the Bull tramples into the ring as he tries his luck to escape the rodeo to freedom with his Bullish friends in tow.
Fans of Play’n GO’s 2021 release Bull in A China Shop will see that the features that play out on the reels in this game are determined by the mood of the bull: Happy, Proud or Angry. Features range from adding extra Wilds to the reels to additional symbols to help Benny and his friends escape the rodeo.
The Freedom Round is triggered by landing the Locked Gate Scatter Symbol and the Bull Scatter on the same spin, the Bull smashes the Gate and Wilds fill the reels. All of The Bull features in Freedom Spins play out exactly as they do in the Base Game, but at the end of each feature three additional Rodeo Bull Wilds are added to the reels.
There’s a good reason Benny has made a return; this game is full of fun and strong characters that the player can follow throughout the game with plenty to keep them on the edge of their seats.
Play’n GO has a vast collection of animal-themed titles from farmyard chaos like Animal Madness to deep-sea dives with Sea Hunter, and they continue to add variety in their very own menagerie.
Head of Games at Play’n GO, Charlotte Miliziano said,
“We’ve been looking to give Benny the Bull a new adventure since he caused mayhem in Bull in a China Shop.
“We pride ourselves on our characters and their development. What’s their next move? Have they made some new friends along the way? These characters provide humorous storylines that players can’t get enough off. I wonder what Benny’s next adventure might be…”
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Latest News
N1 Partners at Search iGaming Conference 2026 in Limassol
The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.
The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.
At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.
The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.
Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!
In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.
Why meet the N1 Partners team at the Search iGaming Conference 2026?
In Limassol, the N1 Partners team will show how partners scale traffic and increase revenue.
Key advantages include:
- 10+ GEO Tier-1
- CPA up to €700 | RevShare up to 45% for top partners
- Reg2Dep up to 70%
- Top personal offers
- Insights from analysts
Book a meeting with N1 Partners in Limassol!
Wanna get the most out of the intense Search iGaming Conference? Book a meeting with the N1 Partners team in advance.
Discover the exclusive terms of cooperation and engage with the expert team in person — guaranteed insights await!
N1 Partners team contacts:
- Oleksandr Havrylov — Affiliate Manager
- Aleksandrs Ohtins — Account Manager
- Victoria Sokolenko — Affiliate Manager
Start working with N1 Partners — become number one!
The post N1 Partners at Search iGaming Conference 2026 in Limassol appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI
BetConstruct AI Launches Retail Jackpot Engine for Sportsbook – Redefining the Betshop Experience
BetConstruct AI has introduced its Retail Jackpot Engine for Sportsbook, a new solution aimed at enhancing player engagement, increasing footfall, and driving turnover across retail betting environments.
The launch comes as operators seek to evolve beyond transactional betting experiences, with the new engine embedding dynamic jackpot functionality directly into the retail sportsbook ecosystem.
Driving Engagement in Retail Betshops
The Retail Jackpot Engine is designed to create a more immersive and engaging atmosphere in betshops, encouraging players to return more often, spend more time in-store, and interact more deeply with sportsbook offerings.
Flexible and Fully Configurable
A key strength of the solution is its flexibility. Operators can configure jackpot pools at multiple levels, including:
- A single network-wide jackpot
- Individual jackpots per betshop
- Custom clusters based on location or player segments
Trigger mechanisms are equally adaptable, with options for amount-based triggers (activated when jackpots reach a set value) or time-based triggers (released after a defined period). This allows operators to tailor jackpot dynamics to their specific commercial strategies.
Omnichannel Visibility for Maximum Impact
To maximise visibility, real-time jackpot values are displayed across all in-shop touchpoints, including screens, cashier terminals, and self-service kiosks. Additionally, jackpot amounts are printed directly on betting tickets, extending engagement beyond the shop environment.
A Long-Term Retail Growth Tool
Rather than serving as a short-term promotion, the Retail Jackpot Engine is positioned as a strategic solution for sustained retail growth. By increasing repeat visits, session duration, and betting activity, it aims to strengthen both operator revenues and long-term player engagement.
The post BetConstruct AI Launches Retail Jackpot Engine for Sportsbook – Redefining the Betshop Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Continent 8 Technologies
Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer
Continent 8 Technologies, a leading provider of managed IT solutions for the global iGaming and online sports betting industry, has appointed Cris Kuehl as its Chief Data, Information & AI Officer.
Cris brings over 20 years of expertise in AI, analytics, and data strategy, with senior roles including VP of Artificial Intelligence & Data Science at Akkodis and Global Head, CX Analytics & AI at Foundever. His career focuses on helping regulated organisations adopt secure, scalable, and practical AI capabilities.
At Continent 8, Cris will oversee the company’s global data, AI, and information strategy, driving innovation in analytics, automation, cybersecurity, and customer-centric intelligence. He will also shape AI-enabled product development, champion responsible AI practices, and strengthen data governance for the iGaming, tribal, and enterprise sectors.
Michael Tobin, CEO and Founder of Continent 8, said:
“Cris’ expertise across data, AI, and regulated environments is a perfect fit for our organisation. His leadership will help us provide secure, high-performance solutions that deliver measurable value to customers.”
Cris Kuehl added:
“I’m thrilled to join Continent 8 at such a pivotal moment. AI is transforming how organisations operate, collaborate, and protect their data. Continent 8 is uniquely positioned to lead this transformation in the iGaming and online sports betting sector, and I’m excited to drive the next chapter of innovation.”
The post Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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