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Innovative casino game supplier’s latest Premium release sees players brave scorching desert sands as they seek out a forgotten pharaoh’s fortune of up to 1,222x their stake

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Having already journeyed to the four corners of the earth in their popular line-up of Premium Games, hot-shot software provider Swintt is set to embark on all-new adventure this month with the release of its highly-anticipated Pyramid of Light slot.

A five-reel, five-pay line game, Pyramid of Light sees players brave the desert winds and scorching sands of ancient Egypt as they seek out long lost treasures from the old world. Set to a backdrop of a setting sun dipping beneath the dunes, regular symbols to feature in the game include male and female pharaoh figures, dazzling gold hieroglyphs and the classic jack-through-ace playing card values.
Alongside these conventional pay table icons, the game also includes three special symbols that can impact players’ winnings in a variety of ways. The first two are scatters that are independent of the slot’s regular paylines, meaning players just need to hit three or more anywhere on the reels to win.

The ancient scroll scatter symbol only appears on reels 1, 3 and 5, but should players successfully land it in all three columns, they’ll receive a fixed payout of 20x their bet. The ancient book, meanwhile, can appear on any reel and awards prizes of 3x, 20x or 100x for three, four or five symbols respectively.

While the two scatters can certainly set players on their way to unearthing a pharaoh’s fortune, the real jewel of the desert in Pyramid of Light is the slot’s substitute wild symbol. Depicted as a golden pyramid, this exceptionally valuable icon will not only be counted as any base game symbol if it helps players complete a winning pay line, but it will also expand to fill the entire reel whenever it appears.
Through a combination of expanding wilds and high value pharaoh symbols, it’s possible for players to land a maximum win of 1,222x their stake, while the fact that the two scatters act independently from the regular paylines helps lower the game’s variance and improve the overall hit rate to 13.97%.

On top of all that, Pyramid of Light – like a lot of titles in the Swintt Premium collection – also enables players to participate in an optional Risk feature after any base game win. Here, they’ll be asked to correctly guess the colour or suit of a hidden playing card to double or quadruple their current win respectively. Multiple Risk rounds can also be played, meaning prizes can potentially grow and grow.

David Mann, Chief Commercial Officer at Swintt, said: “With its noble pharaohs and iconic architecture, ancient Egypt has always been a rich source of inspiration for slot developers – and we’ve done our best to capture that sense of awe and wonder in our new Premium release, Pyramid of Light.

“As the latest launch in our Premium Game line-up, Pyramid of Light has the instant play appeal of a classic land-based slot, but kicks the excitement up a notch thanks to the presence of scatter symbols and expanding wilds. Throw in a Risk feature on top of all that and we have high hopes for the release, particularly in the German and Dutch markets, where our Premium Games have performed so well.”

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Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

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Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

on

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on Americas iGaming & Sports Betting News.

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Latest News

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

on

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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