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Greentube sets sail on epic journey in Lord of the Ocean™ 10: Win Ways™
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, is challenging players to uncover secrets of the deep in its latest release Lord of the Ocean™ 10: Win Ways™.
The epic underwater adventure has taken the popular Lord of the Ocean™ title and doubled the fun by adding an additional set of reels along with the exciting 10 Series Win Ways™ mechanic, providing new depth in terms of ways to win by removing symbols to allow more to fall into place.
Transferring Wilds add to the voyage of discovery, with any that land on the left set transferred across to the corresponding reel on the right set. Free Spins can be claimed by landing three Scatter symbols which appear on reels one, three and five on both sets of reels. Three Scatters award eight Free Spins, four grant the player 12, and five or more Scatters result in 20 Free Spins.
During Free Spins, any Wild symbols landing on the left set are transferred across to the right, while the Free Spins round also features a Special Expanding Symbol. Selected at random before the start of the feature, the stacked symbols also transfer across the reels for additional chances of landing substantial underwater treasures.
There is also a Buy Bonus feature that takes players straight into the Free Spins round, in those jurisdictions where it is permitted.
Steve Cross, Director of Games Development and Operations at Greentube, said: “The original Lord of the Ocean still proves to be a huge hit with players and it’s great to be able to refresh and breathe new life into a much-loved title.
“The addition of the 10 Series Win Ways™ mechanic presents new possibilities and adds to the on-screen action. It’s a game we believe will resonate with both existing and new fans of the underwater hit and we very much look forward to seeing how it performs in markets worldwide.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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