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Relax Gaming continues jackpot rollout with Snake Arena Dream Drop

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Relax Gaming, the igaming aggregator and supplier of unique content, is once again bringing the legendary Snake Arena back to life, in an epic battle between knights and a giant serpent, this time in Snake Arena Dream Drop.

Since its release in 2020, Snake Arena has proven to be a huge fan favourite, going from strength to strength with players across every market. To add to this, fans are now given the opportunity to land five Dream Drop symbols in the Jackpot Spin and enter the Dream Drop Bonus.

With Relax’s revamped version, a giant wheel listing five different jackpots will appear on the display, setting them up with the chance to add jackpot prizes to the game’s entertainment value.

The fiery 5×5, 30 fixed payline slot immerses players in a battlefield where brave knights go head-to-head with a slithering serpent, creating a high-volatility gaming experience with wins of up to 2758.8x bet.

The snake and knights represent wilds and activate the Free Spins round if both symbols land simultaneously. During the round, the snake chases the knight and grows in length at every catch until it runs into its own body, bringing the Free Spins to a halt.

Lucky players who succeed in defeating the snake are awarded the maximum win of an additional 1000x their bet.

With an RTP of 94%, Snake Arena Dream Drop is packed with innovative mechanics to ramp up the excitement levels, including the Wild Chase feature, which occurs randomly in the gameplay and triggers the battle mode, transforming the entire reel into a wild.

Commenting on the launch, Simon Hammon, Chief Product Officer at Relax Gaming, said: “Snake Arena was designed from the ground up to get hearts racing and now with the addition of our innovative Dream Drop Jackpots we have made this game a truly thrilling experience.

“Our new jackpot has performed fantastically since its launch, and Snake Arena Dream Drop is feature-rich, offers immersive gameplay and is a testament to the quality in game development that Relax Gaming’s proprietary catalogue is well known for.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming has been nominated in an outstanding nine categories in this year’s EGR B2B Awards, with a host of other nominations across the CasinoBeats Developer Awards.

In total, Relax provides more than 3,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Andy Phillips SportingRisk.com CBDO

Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports

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Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions.

Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook.

The companies said the rollout will increase player market coverage and combinability for BOYLE Sports in the UK and Ireland, with support for player markets across more than 150 global competitions.

According to the announcement, the integration also includes in-play multis and micromarkets aimed at expanding real-time betting options tied to player-driven markets.

Andy Phillips, SportingRisk.com CBDO, said: “It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”

David Burgin, Trading Director at BOYLE Sports, added: “Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”

The post Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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21.com

21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton

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21.com has launched as an online casino and sportsbook, naming industry veteran Michael Carlton as Founder & CEO, the company said on 16 June 2026.

The operator said it is targeting a range of global jurisdictions and plans to differentiate through a “modern technology stack” and “AI-centric operations.” It did not disclose target markets, licensing status, launch territories, or product partners.

Carlton previously served 13 years at EY as a Chartered Accountant before entering gaming in 1997, according to the company. He later spent 17 years as CEO of BetVictor and has since invested in betting and gaming companies.

Carlton said 21.com is being built without legacy platform constraints. “Having started in the gaming industry prior to the launch of the internet and then having the privilege of being involved as the industry evolved and adapted to the opportunities, there is now a further revolution occurring with the power created by embracing AI helping us to move faster and tailor personalised experience to the player.

“One of 21.com’s greatest strengths is that it is being developed for the current market, rather than an after-thought adaptation of an existing one. Many operators have been around for a long time and continue to be defined by legacy platforms and pre-crypto payment customer journeys that existed long before the modern technical tools that exist now became a reality. 21.com has embraced AI to deliver unparalleled customer experiences.

“With a team of industry leading experts with the motivation and ability to achieve our goals but without any legacy systems, 21.com is able to take advantage of new technologies to become a market leader in the gaming industry”.

The company also set aggressive commercial targets. “21.com will be one of the top three operators in every market it operates and in the world within two years,” Carlton said.

The post 21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Booming Games signs content deal with World Sports Betting in South Africa

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WSB adds Booming titles including Tasty Bonanza, Cash Pig and the Buffalo series to its casino lobby.

Booming Games has signed a partnership with World Sports Betting (WSB) to roll out a selection of its casino titles on WSB’s platform in South Africa.

Under the agreement, WSB players will gain access to Booming Games content including Tasty Bonanza, Cash Pig and the Buffalo series. Booming Games positioned the deal as part of its wider expansion strategy across Africa.

Ryno Du Plessis, Group Chief Operating Officer at World Sports Betting, said: “We believe that Booming’s portfolio will offer something new and unique to our clients. Titles like Tasty Bonanza, Cash Pig and the popular Buffalo series are sure to be very popular with our player base.”

Solomon Godwin, Head of Africa at Booming Games, added: “We are thrilled to partner with World Sports Betting, a company with an outstanding reputation for delivering premium entertainment to players across the South African market. This collaboration represents an exciting step forward in expanding Booming Games’ reach and ensuring our titles are accessible to even more players in South Africa. We look forward to building a successful long-term relationship and delivering high-quality entertainment to their customers.”

The post Booming Games signs content deal with World Sports Betting in South Africa appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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