Latest News
Play’n GO mosey on into the Wild West and add the ‘Most Wanted’ game in the industry to their epic portfolio, Wild Trigger
Play’n GO mosey on into the Wild West and add the ‘Most Wanted’ game in the industry to their epic portfolio, Wild Trigger.
Legendary bandits Clint McGraw and Dottie Fields make quite the duo. Pulling off the bank heist of the century the pair get away with the loot in hand. But in true outlaw style, it’s not in their nature to share. Witness the duel that put the ‘Wild’ in The Wild West.
Thanks to a strong narrative tied with innovative features to complement the theme, character and storyline, this game is action-packed from the very first spin.
The characters Dottie Fields and Clint McGraw serve as animated Stacked Wilds on the reels so that the narrative unfolds throughout the game.
In the Duel Free Spins Feature both Stacked Wilds create an innovative twist, which means rather than seeing a left to right action in the base game, the player will see the game paying both ways which is really clear through the epic animation, which ties beautifully with the theme, as Clint and Dottie fire shots; the journey of their bullets highlighting the different paylines won.
Throughout gameplay it’s hard not to be immersed into the feel of The Wild West. A dusty backdrop with a saloon and having the reels designed as wooden style background with symbols in a rugged Western font and the twang of a banjo in the stunning audio design is truly captivating.
The Wild West is popular in film, literature and games as it lends itself to rugged characters that get themselves in sticky situations. Wild Trigger is the third game to join Play’n GO’s cowboy themed games joining the likes of Golden Colts (2019) and Gunslinger (2018).
Head of Games at Play’n GO, Charlotte Miliziano said.
‘Because we get to work with a variety of themes, stories and characters it really gives us the space to be creative and I think you can see that in Wild Trigger. The way the team have tied in the features with the story, like the gunfire showing the player the paylines demonstrates our dedication to the details.’y’ll be something for them.’
Powered by WPeMatico
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Arcade Games
Hub88 partners with ZOOT Studios to bring next-generation instant games to operators
First-of-its-kind agreement sees video game-inspired instant content launched via Hub88’s aggregation platform
Hub88 has strengthened its content portfolio by entering a strategic partnership with ZOOT Studios, a new supplier producing high-quality interactive instant games for a global audience.
The agreement makes ZOOT’s debut portfolio of more than 55 releases available to Hub88’s vast network of operators, marking the supplier’s first major launch with an aggregator.
ZOOT Studios specialises in fast-paced instant games built around trends, social media-driven behaviour and striking visual design. Titles such as Dubai Chocolate Tower, Beer Pong and Sub Crush promise Hub88’s partners culturally relevant content that draws wide audiences, with support for both FIAT and crypto currencies.
As part of the deal, Hub88’s network will be among the first to access ZOOT Studios’ content, with Dice, Crash, Mines, Plinko, Sports, Tower and Arcade games tailored to the evolving preferences of digital-first players.
The deal demonstrates Hub88’s focus on versatility and its position as a must-have distribution partner to some of the industry’s most exciting emerging studios.
Jess Inglott, Head of Supplier Relations at Hub88, said: “ZOOT Studios is turning heads by releasing the next generation of instant win entertainment. Their vision to offer operators high-quality content that speaks to modern audiences aligns well with our strategy. Partnerships like this allow us to deliver value and new levels of player engagement on an even bigger scale.”
Sean Ryan, CEO at ZOOT Studios, said: “We’re delighted to have Hub88 as our partner. The aggregator’s extensive operator network and high-tech integration capabilities make them a perfect match for our future-facing game portfolio.”
The post Hub88 partners with ZOOT Studios to bring next-generation instant games to operators appeared first on Gaming and Gambling Industry Newsroom.
-
Fortune of Olympus5 days agoPRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
-
Dominic Sawyer VP Growth at Tequity5 days agoTequity and iBankroll forge strategic partnership
-
Latest News1 day agoVegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX
-
Gamepop4 days agoGAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
-
Latest News3 days agoTop 5 Newest High-RTP Slots at Social Casinos This Month
-
David Reynolds Director of Games Strategy & Partner Management at Games Global4 days agoGames Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™
-
Christos Zoulianitis Chief Commercial Officer at ENJOY5 days agoENJOY expands distribution through SoftGamings partnership
-
Latest News1 day agoRegistration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona



